玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.4612.77-0.1619.1520.06-30.7217.76-14.37-23.9413.56-18.31-25.622.16-20.3-58.781.19-4.8-37.040.0814.29-11.1138.61-6.49-4.2696.90-1.89-52.75108.1140.71-8.77-8.11-134.9956.1827.39-13.921.46
23Q3 (19)38.54-4.79-14.5615.950.31-41.320.74199.71-21.3216.60213.8-18.832.71158.1-54.381.25123.21-36.870.070.0-22.2241.2944.42-7.6998.77-40.32-52.7776.83-66.73-25.3523.17117.7894.4331.8113.0821.92
23Q2 (18)40.48-4.1-15.5115.90-30.32-49.486.92-67.89-75.295.29-68.25-74.421.05-73.21-82.080.56-62.91-72.550.07-12.5-22.2228.59-31.5-35.95165.50-13.21-32.67230.91118.69105.25-130.91-2030.25-947.2728.13-4.2511.45
23Q1 (17)42.21-3.03-14.5922.82-17.44-32.1821.55-7.71-43.2716.66-8.61-43.563.92-25.19-54.421.51-20.11-51.910.08-11.11-20.041.743.5-19.67190.69-7.029.05105.59-10.919.48-6.1566.79-154.0529.3830.2926.26
22Q4 (16)43.53-3.5-17.8827.641.73-23.1823.35-11.42-37.0318.23-10.86-38.765.24-11.78-39.911.89-4.55-36.580.090.0-10.040.33-9.84-22.07205.09-1.944.9118.5015.1422.1-18.50-534.36-727.2222.55-13.57-4.85
22Q3 (15)45.11-5.84-12.0127.17-13.66-21.8626.36-5.86-21.2720.45-1.11-22.685.941.37-22.051.98-2.94-19.510.090.00.044.730.2-9.87209.14-14.92-3.35102.92-8.52-0.69-2.9276.6727.0826.093.3712.31
22Q2 (14)47.91-3.06-8.5331.47-6.48-14.5128.00-26.3-21.6320.68-29.95-26.335.86-31.86-21.972.04-35.03-24.440.09-10.00.044.64-14.09-13.64245.8140.574.37112.5027.39.18-12.50-209.94-311.1125.248.479.79
22Q1 (13)49.42-6.77-5.3333.65-6.48-7.0437.992.4511.929.52-0.848.218.60-1.3833.133.145.3723.140.100.011.1151.960.412.63174.87-10.5614.288.37-8.94-17.1711.37285.43269.9123.27-1.81-1.98
21Q4 (12)53.013.39-6.4635.983.48-13.4737.0810.75-17.9329.7712.55-17.038.7214.44-8.112.9821.14-19.460.1011.110.051.754.27-14.04195.51-9.6510.6897.05-6.365.482.95173.75-63.0823.702.0212.8
21Q3 (11)51.27-2.12-13.1634.77-5.54-19.2333.48-6.3-19.7926.45-5.77-19.687.621.46-16.722.46-8.89-33.150.090.0-18.1849.63-3.99-12.5216.38-8.1244.69103.640.580.75-4.00-31.56-25.623.231.041.62
21Q2 (10)52.380.34-10.9336.811.69-12.7735.735.24-15.8128.072.9-16.087.5116.25-4.572.705.88-25.820.090.0-18.1851.692.09-12.57235.5153.844.69103.04-3.423.75-3.0454.56-542.422.99-3.16-2.5
21Q1 (9)52.20-7.89-14.7936.20-12.94-18.8333.95-24.86-24.7127.28-23.97-20.616.46-31.93-11.262.55-31.08-34.950.09-10.0-18.1850.63-15.9-13.63153.13-13.3175.51106.6915.968.13-6.69-183.76-771.3823.7412.99-2.74
20Q4 (8)56.67-4.01-9.1841.58-3.41-11.3445.188.24-1.8535.888.96-4.129.493.724.063.700.54-22.430.10-9.09-23.0860.206.142.02176.6418.1192.2992.01-10.55-9.657.99350.85535.421.01-8.09-3.27
20Q3 (7)59.040.39-7.4343.052.01-11.1141.74-1.65-15.3532.93-1.55-15.749.1516.26-13.843.681.1-30.570.110.0-15.3856.72-4.06-9.04149.55-8.1252.74102.873.584.61-3.18-563.38-290.5522.86-3.053.67
20Q2 (6)58.81-4.0-4.9542.20-5.38-7.2942.44-5.88-18.7133.45-2.65-21.417.878.1-18.953.64-7.14-30.80.110.0-8.3359.120.85-9.62162.7786.5649.1999.310.6513.990.69-31.04-94.6623.58-3.4-1.38
20Q1 (5)61.26-1.834.5244.60-4.98.7845.09-2.0412.8134.36-8.189.327.28-20.1825.523.92-17.828.290.11-15.380.058.62-0.6613.6787.25-5.0227.4598.67-3.11-3.551.00154.32136.0524.4112.38-6.94
19Q4 (4)62.40-2.160.046.90-3.160.046.03-6.650.037.42-4.250.09.12-14.120.04.77-10.00.00.130.00.059.01-5.370.091.86-6.180.0101.833.570.0-1.83-209.790.021.72-1.50.0
19Q3 (3)63.783.090.048.436.390.049.31-5.550.039.08-8.180.010.629.370.05.300.760.00.138.330.062.36-4.660.097.91-10.260.098.3312.860.01.67-87.020.022.05-7.780.0
19Q2 (2)61.875.560.045.5211.020.052.2130.620.042.5635.410.09.7167.410.05.2645.30.00.129.090.065.4126.840.0109.1059.360.087.13-14.840.012.87565.620.023.91-8.840.0
19Q1 (1)58.610.00.041.000.00.039.970.00.031.430.00.05.800.00.03.620.00.00.110.00.051.570.00.068.460.00.0102.300.00.0-2.760.00.026.230.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)41.21-11.4518.51-38.4216.5830.0316.78-42.313.06-41.549.76-61.714.63-49.010.31-18.4237.58-17.4296.90-52.75110.246.71-10.2407.76-5.2629.1520.26
2022 (9)46.54-10.9130.06-16.3612.7510.2229.08-17.2222.34-20.0725.49-11.189.08-13.190.385.5645.51-10.62205.094.9103.310.91-3.4008.19-4.1124.243.5
2021 (8)52.24-11.2235.94-16.0311.5713.6135.13-19.4827.95-18.2528.70-9.2610.46-24.040.36-7.6950.92-13.24195.5110.68102.384.35-2.2908.54-14.1923.422.4
2020 (7)58.84-4.942.80-6.4910.1810.743.63-7.5634.19-9.7931.63-6.3113.77-29.670.39-23.5358.69-2.12176.6492.2998.111.221.89-36.729.96101.7922.87-1.76
2019 (6)61.87-3.145.77-0.549.2020.7847.20-0.337.901.5533.7613.919.58-4.860.51-7.2759.965.6691.8660.5196.93-0.32.997.684.93-32.6123.28-1.44
2018 (5)63.85-0.0546.02-0.37.62-1.3647.34-3.3537.32-9.3729.64-2.4420.58-8.820.550.056.75-4.5457.2381.5797.223.082.78-52.067.32023.62-0.25
2017 (4)63.8810.0846.1611.447.72-2.6348.9817.5441.1821.8330.3816.422.5718.910.55-1.7959.4512.5731.52-18.7494.31-5.065.79777.210.00023.688.77
2016 (3)58.032.9141.427.567.93-4.5541.678.5233.806.9326.10-5.418.989.840.563.752.814.0238.793.2299.34-0.980.6600.00021.772.54
2015 (2)56.3912.438.5127.738.31-24.9938.4027.8731.6129.527.5927.9717.2849.480.5420.050.779.8237.58-62.32100.32-0.21-0.3200.00021.23-5.1
2014 (1)50.17030.15011.08-1.3130.03024.41021.56011.5600.457.1446.236.6799.743.8100.5313.62-0.5300.00022.370.63

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