- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.34 | 5.3 | -14.2 | 0.6 | 30.43 | 71.43 | 1.46 | 9.77 | 21.67 | 0.01 | 0 | 0 | 7.19 | 23.87 | 99.79 | 17.51 | 4.25 | 41.8 | 0.12 | 0 | 0 | 1019 | 0.0 | 0.0 |
| 23Q3 (19) | 7.92 | -1.12 | -12.97 | 0.46 | 9.52 | 27.78 | 1.33 | -5.0 | 5.56 | 0 | 0 | 0 | 5.81 | 10.77 | 46.82 | 16.79 | -3.92 | 21.28 | 0.00 | 0 | 0 | 1019 | 0.0 | 15.27 |
| 23Q2 (18) | 8.01 | -3.38 | -15.06 | 0.42 | 13.51 | 50.0 | 1.4 | 14.75 | 12.0 | 0 | 0 | 0 | 5.24 | 17.48 | 76.59 | 17.48 | 18.77 | 31.86 | 0.00 | 0 | 0 | 1019 | 0.0 | 15.27 |
| 23Q1 (17) | 8.29 | -14.71 | -18.57 | 0.37 | 5.71 | 42.31 | 1.22 | 1.67 | -9.63 | 0 | 0 | 0 | 4.46 | 23.95 | 74.75 | 14.72 | 19.2 | 10.97 | 0.00 | 0 | 0 | 1019 | 0.0 | 15.27 |
| 22Q4 (16) | 9.72 | 6.81 | 6.35 | 0.35 | -2.78 | 45.83 | 1.2 | -4.76 | -8.4 | 0 | 0 | 0 | 3.60 | -8.98 | 37.13 | 12.35 | -10.84 | -13.86 | 0.00 | 0 | 0 | 1019 | 15.27 | 15.27 |
| 22Q3 (15) | 9.1 | -3.5 | 10.98 | 0.36 | 28.57 | 56.52 | 1.26 | 0.8 | 12.5 | 0 | 0 | 0 | 3.96 | 33.23 | 41.04 | 13.85 | 4.46 | 1.37 | 0.00 | 0 | 0 | 884 | 0.0 | 27.93 |
| 22Q2 (14) | 9.43 | -7.37 | 13.89 | 0.28 | 7.69 | 27.27 | 1.25 | -7.41 | 16.82 | 0 | 0 | 0 | 2.97 | 16.26 | 11.75 | 13.26 | -0.04 | 2.58 | 0.00 | 0 | 0 | 884 | 0.0 | 27.93 |
| 22Q1 (13) | 10.18 | 11.38 | 28.54 | 0.26 | 8.33 | 36.84 | 1.35 | 3.05 | 26.17 | 0 | 0 | 0 | 2.55 | -2.73 | 6.46 | 13.26 | -7.47 | -1.84 | 0.00 | 0 | 0 | 884 | 0.0 | 27.93 |
| 21Q4 (12) | 9.14 | 11.46 | 13.68 | 0.24 | 4.35 | 41.18 | 1.31 | 16.96 | 25.96 | 0 | 0 | 0 | 2.63 | -6.38 | 24.19 | 14.33 | 4.94 | 10.8 | 0.00 | 0 | 0 | 884 | 27.93 | 27.93 |
| 21Q3 (11) | 8.2 | -0.97 | 9.19 | 0.23 | 4.55 | 35.29 | 1.12 | 4.67 | 8.74 | 0 | 0 | 0 | 2.80 | 5.57 | 23.91 | 13.66 | 5.69 | -0.41 | 0.00 | 0 | 0 | 691 | 0.0 | 14.78 |
| 21Q2 (10) | 8.28 | 4.55 | 20.88 | 0.22 | 15.79 | 37.5 | 1.07 | 0.0 | 9.18 | 0 | 0 | 0 | 2.66 | 10.76 | 13.75 | 12.92 | -4.35 | -9.67 | 0.00 | 0 | 0 | 691 | 0.0 | 14.78 |
| 21Q1 (9) | 7.92 | -1.49 | 18.74 | 0.19 | 11.76 | 18.75 | 1.07 | 2.88 | 12.63 | 0 | 0 | 0 | 2.40 | 13.46 | 0.01 | 13.51 | 4.44 | -5.14 | 0.00 | 0 | 0 | 691 | 0.0 | 34.17 |
| 20Q4 (8) | 8.04 | 7.06 | 13.24 | 0.17 | 0.0 | 0.0 | 1.04 | 0.97 | 11.83 | 0 | 0 | 0 | 2.11 | -6.59 | -11.69 | 12.94 | -5.69 | -1.25 | 0.00 | 0 | 0 | 691 | 14.78 | 34.17 |
| 20Q3 (7) | 7.51 | 9.64 | 3.16 | 0.17 | 6.25 | 13.33 | 1.03 | 5.1 | 6.19 | 0 | 0 | 0 | 2.26 | -3.09 | 9.86 | 13.72 | -4.13 | 2.93 | 0.00 | 0 | 0 | 602 | 0.0 | 16.89 |
| 20Q2 (6) | 6.85 | 2.7 | 7.2 | 0.16 | 0.0 | 14.29 | 0.98 | 3.16 | 8.89 | 0 | 0 | 0 | 2.34 | -2.63 | 6.61 | 14.31 | 0.45 | 1.58 | 0.00 | 0 | 0 | 602 | 16.89 | 16.89 |
| 20Q1 (5) | 6.67 | -6.06 | 22.84 | 0.16 | -5.88 | 6.67 | 0.95 | 2.15 | 18.75 | 0 | 0 | 0 | 2.40 | 0.19 | -13.16 | 14.24 | 8.74 | -3.33 | 0.00 | 0 | 0 | 515 | 0.0 | 0.0 |
| 19Q4 (4) | 7.1 | -2.47 | 0.0 | 0.17 | 13.33 | 0.0 | 0.93 | -4.12 | 0.0 | 0 | 0 | 0.0 | 2.39 | 16.21 | 0.0 | 13.10 | -1.69 | 0.0 | 0.00 | 0 | 0.0 | 515 | 0.0 | 0.0 |
| 19Q3 (3) | 7.28 | 13.93 | 0.0 | 0.15 | 7.14 | 0.0 | 0.97 | 7.78 | 0.0 | 0 | 0 | 0.0 | 2.06 | -5.96 | 0.0 | 13.32 | -5.4 | 0.0 | 0.00 | 0 | 0.0 | 515 | 0.0 | 0.0 |
| 19Q2 (2) | 6.39 | 17.68 | 0.0 | 0.14 | -6.67 | 0.0 | 0.9 | 12.5 | 0.0 | 0 | 0 | 0.0 | 2.19 | -20.69 | 0.0 | 14.08 | -4.4 | 0.0 | 0.00 | 0 | 0.0 | 515 | 0.0 | 0.0 |
| 19Q1 (1) | 5.43 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 14.73 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 515 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.57 | -15.25 | 1.84 | 47.2 | 5.41 | 7.13 | 0.01 | 0 | 5.65 | 73.68 | 16.61 | 26.4 | 0.03 | 0 | 1019 | 0.0 |
| 2022 (9) | 38.43 | 14.58 | 1.25 | 42.05 | 5.05 | 10.5 | 0 | 0 | 3.25 | 23.97 | 13.14 | -3.56 | 0.00 | 0 | 1019 | 15.27 |
| 2021 (8) | 33.54 | 15.38 | 0.88 | 33.33 | 4.57 | 14.25 | 0 | 0 | 2.62 | 15.56 | 13.63 | -0.98 | 0.00 | 0 | 884 | 27.93 |
| 2020 (7) | 29.07 | 10.95 | 0.66 | 6.45 | 4.0 | 11.11 | 0 | 0 | 2.27 | -4.06 | 13.76 | 0.14 | 0.00 | 0 | 691 | 14.78 |
| 2019 (6) | 26.2 | 18.77 | 0.62 | 6.9 | 3.6 | 7.46 | 0 | 0 | 2.37 | -9.99 | 13.74 | -9.52 | 0.00 | 0 | 602 | 16.89 |
| 2018 (5) | 22.06 | 15.86 | 0.58 | 23.4 | 3.35 | 15.52 | 0 | 0 | 2.63 | 6.51 | 15.19 | -0.3 | 0.00 | 0 | 515 | 11.47 |
| 2017 (4) | 19.04 | 4.85 | 0.47 | 0.0 | 2.9 | 13.73 | 0 | 0 | 2.47 | -4.62 | 15.23 | 8.47 | 0.00 | 0 | 462 | 13.51 |
| 2016 (3) | 18.16 | 11.75 | 0.47 | 2.17 | 2.55 | 4.08 | 0 | 0 | 2.59 | -8.57 | 14.04 | -6.87 | 0.00 | 0 | 407 | 3.83 |
| 2015 (2) | 16.25 | 30.42 | 0.46 | 15.0 | 2.45 | 16.67 | 0 | 0 | 2.83 | -11.82 | 15.08 | -10.54 | 0.00 | 0 | 392 | 6.81 |
| 2014 (1) | 12.46 | 13.69 | 0.4 | 5.26 | 2.1 | 27.27 | 0 | 0 | 3.21 | 0 | 16.85 | 0 | 0.00 | 0 | 367 | 59.57 |
