玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)60.59-11.47-10.822.62-28.61-10.582.73-12.229.22.5-17.224.174.32-19.360.274.51-0.8522.454.13-6.4916.860030.00.0
23Q3 (19)68.44-0.64-9.613.679.232.513.1118.2521.013.0217.0521.295.369.9313.424.5419.0133.884.4117.8134.1960030.0-41.27
23Q2 (18)68.8814.78-11.173.3614.68-7.182.638.233.542.588.862.794.88-0.094.493.82-5.7116.563.75-5.1615.7160030.0-41.27
23Q1 (17)60.01-11.67-19.072.930.0-17.02.43-2.8-0.412.37-1.25-8.494.8813.212.564.0510.0423.063.9511.813.0760030.0-41.27
22Q4 (16)67.94-10.27-10.052.93-18.16-13.312.5-2.728.72.4-3.61-3.234.31-8.78-3.633.688.4220.843.537.427.596003-41.27-41.27
22Q3 (15)75.72-2.358.763.58-1.16.232.571.1811.262.49-0.84.624.731.27-2.333.393.612.293.291.59-3.81102220.0-3.43
22Q2 (14)77.544.572.873.622.553.722.544.15.832.51-3.090.84.67-1.930.843.28-0.452.893.24-7.33-2.0102220.0-3.43
22Q1 (13)74.15-1.8323.693.534.4416.892.446.0920.792.594.4422.754.766.38-5.53.298.06-2.343.496.38-0.76102220.0-3.43
21Q4 (12)75.538.4918.023.380.36.292.3-0.439.522.484.210.224.48-7.55-9.943.05-8.22-7.23.28-3.95-6.610222-3.43-3.43
21Q3 (11)69.62-7.6413.933.37-3.443.372.31-3.7524.862.38-4.4210.74.844.55-9.263.324.219.63.423.49-2.83105850.024.6
21Q2 (10)75.3825.7431.623.4915.5611.862.418.8135.592.4918.0123.884.63-8.09-15.023.18-5.513.023.30-6.15-5.88105850.024.6
21Q1 (9)59.95-6.3345.793.02-5.0321.292.02-3.8145.322.11-6.2227.885.041.38-16.813.372.69-0.323.520.11-12.29105850.016.41
20Q4 (8)64.04.7324.343.18-2.45-1.552.113.5124.262.254.6520.974.97-6.86-20.823.288.39-0.073.52-0.07-2.721058524.616.41
20Q3 (7)61.116.7123.233.264.499.031.854.5213.52.156.9720.115.33-2.08-11.523.03-2.05-7.93.520.24-2.5384950.0-6.58
20Q2 (6)57.2739.2814.363.1225.311.431.7727.3410.622.0121.82-1.955.45-10.03-2.563.09-8.57-3.263.51-12.53-14.268495-6.58-6.58
20Q1 (5)41.12-20.112.212.49-22.9115.811.39-17.7518.81.65-11.29-9.846.06-3.5113.313.382.9516.234.0111.04-11.7990930.00.0
19Q4 (4)51.473.790.03.238.030.01.693.680.01.863.910.06.284.080.03.28-0.110.03.610.120.090930.00.0
19Q3 (3)49.59-0.980.02.996.790.01.631.880.01.79-12.680.06.037.840.03.292.880.03.61-11.820.090930.00.0
19Q2 (2)50.0824.480.02.830.230.01.636.750.02.0512.020.05.594.620.03.199.860.04.09-10.010.090930.00.0
19Q1 (1)40.230.00.02.150.00.01.170.00.01.830.00.05.340.00.02.910.00.04.550.00.090930.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)257.92-12.6712.58-7.9110.918.6710.474.74.885.464.2324.444.0619.8960030.0
2022 (9)295.355.313.663.0210.0411.3110.05.714.63-2.173.405.713.390.396003-41.27
2021 (8)280.4925.513.2610.049.0226.869.4617.224.73-12.323.221.093.37-6.5910222-3.43
2020 (7)223.516.7912.057.787.1116.758.077.175.39-7.713.18-0.033.61-8.241058524.6
2019 (6)191.37-4.8611.186.686.0914.917.53-10.365.8412.133.1820.773.93-5.788495-6.58
2018 (5)201.1413.8710.4811.975.36.858.49.525.21-1.672.63-6.164.18-3.829093-19.81
2017 (4)176.64-5.459.36-3.214.96-9.167.67-3.525.302.372.81-3.924.342.04113403.51
2016 (3)186.82-4.989.67-2.725.46-7.937.95-5.695.182.382.92-3.14.26-0.7510955-39.99
2015 (2)196.61-8.889.941.435.930.688.430.65.0611.323.0210.54.2910.41182540.0
2014 (1)215.78-8.189.8-0.415.89-2.328.38-6.054.5402.7303.880182545.96

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