玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.7510.215.047.0565.111.738.3365.6115.066.8669.3818.285.3979.078.892.4981.7516.90.369.090.011.5231.8110.03116.27-4.84-15.7284.950.75-11.9815.05-4.03223.6614.05-1.687.75
23Q3 (19)21.55-6.877.214.27-17.4132.615.030.427.664.050.523.853.016.7419.921.377.0325.690.336.450.08.74-1.0211.76122.19-2.52-8.5184.31-18.994.7515.69484.31-8.1214.29-5.490.28
23Q2 (18)23.1414.2210.665.1738.6120.515.0139.1717.334.0339.9314.162.8234.2911.461.2834.7414.290.310.00.08.8322.6411.63125.35-2.53-7.62104.081.414.08-4.08-55.1015.126.78.08
23Q1 (17)20.26-10.3910.593.73-46.1815.843.60-50.28-19.642.88-50.34-19.782.10-57.58-24.730.95-55.4-24.60.31-13.89-11.437.20-31.23-6.37128.60-6.786.88102.636.3442.54-2.63-156.58-109.414.178.677.51
22Q4 (16)22.6112.4911.116.93115.229.317.2483.766.475.8077.377.214.9597.21-5.712.1395.41-9.360.369.09-16.2810.4733.8911.03137.963.39.4996.5119.913.324.65-72.76-29.4613.04-8.4911.17
22Q3 (15)20.10-3.87-1.233.22-24.94-35.213.94-7.73-22.593.27-7.37-19.662.51-0.79-22.051.09-2.68-30.130.336.45-13.167.82-1.14-5.44133.55-1.589.5480.49-19.51-18.0217.070839.0214.251.868.86
22Q2 (14)20.9114.14-4.044.2933.2315.014.27-4.6918.283.53-1.6718.462.53-9.3237.51.12-11.1117.890.31-11.430.07.912.868.5135.6912.7744.69100.0038.89-3.120.00-100.0100.013.996.15-7.84
22Q1 (13)18.32-9.98-13.343.22-49.21-26.484.48-34.12-2.43.59-33.64-1.912.79-46.866.081.26-46.38-4.550.35-18.6-2.787.69-18.450.79120.32-4.5121.8972.00-22.92-24.6528.00324.67530.013.1812.36-8.73
21Q4 (12)20.350.010.06.3427.5782.186.8033.656.685.4132.9255.915.2563.0488.852.3550.6470.290.4313.167.59.4314.0335.1126.003.3521.1493.41-4.8618.656.59262.64-65.5711.73-10.39-4.94
21Q3 (11)20.35-6.6119.574.9733.2461.895.0941.032.554.0736.5831.723.2275.016.671.5664.2118.180.3822.58-9.528.2713.4438.06121.9230.0119.3198.18-4.8922.731.82156.36-90.9113.09-13.7713.14
21Q2 (10)21.793.0711.463.73-14.84-17.293.61-21.35-28.092.98-18.58-27.671.84-30.04-46.040.95-28.03-42.070.31-13.89-22.57.29-4.46-3.3293.78-4.99-21.25103.238.0315.87-3.23-172.58-129.5715.185.120
21Q1 (9)21.1414.272.674.3825.8620.334.595.7633.823.665.4828.872.63-5.428.921.32-4.3536.080.36-10.05.887.639.3119.2298.71-5.10.095.5621.38-9.94.44-76.79173.3314.4417.021.12
20Q4 (8)18.508.7-4.053.4813.36-17.924.3413.0213.023.4712.313.032.780.72-7.641.384.556.150.40-4.76-2.446.9816.536.4104.011.78-18.6778.72-1.6-27.8419.15-4.26268.5112.346.660.82
20Q3 (7)17.02-12.94-7.753.07-31.9316.293.84-23.5160.673.09-25.069.782.76-19.0643.751.32-19.5159.040.425.0-4.555.99-20.5613.66102.19-14.18-30.8880.00-10.2-28.5720.0083.33266.6711.570-9.18
20Q2 (6)19.55-5.05-4.454.5123.948.365.0246.3663.524.1245.0761.573.4167.1647.621.6469.0757.690.4017.652.567.5417.8116.0119.0820.64-10.0589.09-16.0-10.9110.91280.000.00-100.0-100.0
20Q1 (5)20.596.79-1.063.64-14.1515.923.43-10.689.242.84-7.4913.62.04-32.23-11.30.97-25.38-2.020.34-17.07-10.536.40-2.44-0.4798.71-22.82-24.82106.06-2.786.06-6.0646.67014.2816.67-1.99
19Q4 (4)19.284.50.04.2460.610.03.8460.670.03.0768.680.03.0156.770.01.3056.630.00.41-6.820.06.5624.480.0127.89-13.490.0109.09-2.60.0-11.365.30.012.24-3.920.0
19Q3 (3)18.45-9.820.02.64-13.160.02.39-22.150.01.82-28.630.01.92-16.880.00.83-20.190.00.4412.820.05.27-18.920.0147.8411.670.0112.0012.00.0-12.0000.012.74-9.00.0
19Q2 (2)20.46-1.680.03.04-3.180.03.07-2.230.02.552.00.02.310.430.01.045.050.00.392.630.06.501.090.0132.390.830.0100.000.00.00.0000.014.00-3.910.0
19Q1 (1)20.810.00.03.140.00.03.140.00.02.500.00.02.300.00.00.990.00.00.380.00.06.430.00.0131.300.00.0100.000.00.0-0.000.00.014.570.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.198.145.0913.623.30-0.345.559.684.509.4912.983.595.867.131.27-3.799.116.8116.27-15.7291.813.588.19-27.930.197.5414.395.96
2022 (9)20.52-1.444.48-10.583.3111.435.06-2.884.11-1.4412.53-2.795.47-9.291.32-7.698.532.9137.969.4988.64-7.6411.36216.760.18-29.6413.581.34
2021 (8)20.8210.575.0136.512.9723.715.2124.944.1723.0112.8918.156.0318.241.43-4.038.2923.36126.0021.1495.969.413.59-70.810.25129.9813.405.51
2020 (7)18.83-4.273.6711.212.40-11.194.1733.233.3936.1410.9124.835.1034.211.491.366.729.09104.01-18.6787.71-16.9112.2900.11-18.6612.70-4.51
2019 (6)19.67-0.513.3037.52.71-0.843.1327.762.4921.468.7415.463.808.571.47-11.986.1611.8127.89-15.93105.566.74-5.5600.13-66.7513.301.14
2018 (5)19.77-8.682.40-38.932.7313.022.45-37.342.05-37.887.57-36.653.50-41.961.67-7.735.51-16.26152.1268.7698.89-1.812.2200.40013.15-6.41
2017 (4)21.658.473.9345.022.4133.03.9129.043.3031.4711.9533.226.0341.551.817.746.5828.2790.14-18.8100.7112.49-0.7100.00014.051.89
2016 (3)19.96-2.22.71-7.821.8242.13.030.02.51-0.48.973.584.26-0.231.681.25.1311.52111.01-4.4189.52-7.8910.48273.650.00013.79-0.51
2015 (2)20.413.392.94-15.271.280.533.03-18.332.52-20.758.66-19.144.27-20.631.66-1.194.60-9.45116.1317.0297.204.492.80-54.790.00013.866.21
2014 (1)19.7403.4701.272.913.7103.18010.7105.3801.68-5.085.08-7.6499.24-2.5193.0241.16.20-82.190.00013.052.92

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