玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)11.210.02-6.21.284.921.590.4213.517.690.17-5.56-22.7311.43-4.648.33.753.1814.811.52-14.16-17.626230.00.0
23Q3 (19)10.183.35-1.741.220.03.390.370.02.780.180.0-14.2911.98-3.245.223.63-3.244.61.77-3.24-12.776230.00.97
23Q2 (18)9.85-6.72-1.41.221.677.020.372.7815.620.18-5.26-10.012.398.998.543.7610.1917.271.831.57-8.726230.00.97
23Q1 (17)10.56-11.56-5.551.2-4.767.140.36-7.69-2.70.19-13.64-5.011.367.6813.433.414.373.011.80-2.350.586230.00.97
22Q4 (16)11.9415.25-10.631.266.789.570.398.33-25.00.224.7610.010.55-7.3522.63.27-6.0-16.081.84-9.123.086230.970.97
22Q3 (15)10.363.7-4.781.183.515.360.3612.5-5.260.215.016.6711.39-0.1910.653.478.48-0.512.031.2522.526170.02.66
22Q2 (14)9.99-10.6415.621.141.798.570.32-13.51-8.570.20.017.6511.4113.91-6.13.20-3.21-20.932.0011.911.756170.02.66
22Q1 (13)11.18-16.3213.731.12-2.614.670.37-28.85-9.760.20.017.6510.0216.38-7.973.31-14.97-20.651.7919.53.446170.02.66
21Q4 (12)13.3622.7924.281.152.682.680.5236.8473.330.211.1111.118.61-16.38-17.383.8911.4439.471.50-9.51-10.66172.662.66
21Q3 (11)10.8825.93-6.851.126.672.750.388.570.00.185.8812.510.29-15.2910.313.49-13.787.351.65-15.9220.776010.0-0.5
21Q2 (10)8.64-12.11-20.591.05-1.87-4.550.35-14.63-7.890.170.06.2512.1511.6520.24.05-2.8815.981.9713.7733.86010.0-0.5
21Q1 (9)9.83-8.563.151.07-4.46-1.830.4136.6710.810.17-5.566.2510.894.48-4.834.1749.467.431.733.283.016010.04.16
20Q4 (8)10.75-7.96-5.951.122.75-2.610.3-21.05-23.080.1812.55.8810.4211.643.552.79-14.22-18.211.6722.2312.58601-0.54.16
20Q3 (7)11.687.359.981.09-0.91-4.390.380.00.00.160.00.09.33-7.7-13.063.25-6.85-9.081.37-6.85-9.086040.04.68
20Q2 (6)10.8814.1719.961.10.920.00.382.715.150.160.06.6710.11-11.6-16.643.49-10.04-4.011.47-12.41-11.086044.684.68
20Q1 (5)9.53-16.623.931.09-5.220.00.37-5.13-7.50.16-5.8814.2911.4413.68-3.783.8813.79-10.991.6812.889.975770.00.0
19Q4 (4)11.437.630.01.150.880.00.392.630.00.176.250.010.06-6.270.03.41-4.640.01.49-1.280.05770.00.0
19Q3 (3)10.6217.090.01.143.640.00.3815.150.00.166.670.010.73-11.490.03.58-1.650.01.51-8.90.05770.00.0
19Q2 (2)9.07-1.090.01.10.920.00.33-17.50.00.157.140.012.132.030.03.64-16.590.01.658.320.05770.00.0
19Q1 (1)9.170.00.01.090.00.00.40.00.00.140.00.011.890.00.04.360.00.01.530.00.05770.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)41.8-3.844.924.681.525.560.71-15.4811.778.863.649.771.70-12.16230.0
2022 (9)43.471.764.77.061.44-12.730.8416.6710.815.213.31-14.231.9314.656230.97
2021 (8)42.72-0.334.390.01.6515.380.729.0910.280.333.8615.761.699.456172.66
2020 (7)42.866.414.39-2.011.43-4.670.666.4510.24-7.913.34-10.411.540.04601-0.5
2019 (6)40.288.844.485.411.58.70.626.911.12-3.153.72-0.131.54-1.786044.68
2018 (5)37.012.724.25-0.471.38-5.480.58-12.1211.48-3.13.73-7.981.57-14.45577-4.15
2017 (4)36.033.834.270.231.4612.310.6657.1411.85-3.474.058.161.8351.346025.43
2016 (3)34.7-1.484.26-9.171.313.040.4235.4812.28-7.813.7514.741.2137.51571-2.06
2015 (2)35.221.734.698.311.1533.720.31-29.5513.326.473.2731.440.88-30.755831.22
2014 (1)34.626.884.3311.890.86-4.440.440.012.5102.4801.27057615.2

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