玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.1-1.79-1.790.0833.3333.330.080.00.00.010.00.07.2735.7635.767.271.821.820.911.821.82000
23Q3 (19)1.124.673.70.06-45.45-14.290.080.00.00.010.00.05.36-47.89-17.357.14-4.46-3.570.89-4.46-3.57000
23Q2 (18)1.077.012.630.1137.5120.00.080.00.00.010.00.010.2828.595.337.48-6.54-11.210.93-6.54-11.21000
23Q1 (17)1.0-10.71-3.850.0833.33-11.110.080.00.00.010.00.08.0049.33-7.568.0012.04.01.0012.04.0000
22Q4 (16)1.123.713.130.06-14.2920.00.080.00.00.010.00.05.36-17.356.077.14-3.57-11.610.89-3.57-11.61000
22Q3 (15)1.0813.6818.680.0740.016.670.080.00.00.010.00.06.4823.15-1.77.41-12.04-15.740.93-12.04-15.74000
22Q2 (14)0.95-8.652.150.05-44.44-28.570.080.0-11.110.010.00.05.26-39.18-30.088.429.47-12.981.059.47-2.11000
22Q1 (13)1.045.0570.490.0980.080.00.080.00.00.010.00.08.6571.355.587.69-4.81-41.350.96-4.81-41.35000
21Q4 (12)0.998.798.790.05-16.67-28.570.080.0-11.110.010.00.05.05-23.4-34.348.08-8.08-18.291.01-8.08-8.08000
21Q3 (11)0.91-2.158.330.06-14.2920.00.08-11.110.00.010.00.06.59-12.410.778.79-9.16-7.691.102.2-7.69000
21Q2 (10)0.9352.4630.990.0740.040.00.0912.512.50.010.0-50.07.53-8.176.889.68-26.21-14.111.08-34.41-61.83000
21Q1 (9)0.61-32.97-17.570.05-28.57-16.670.08-11.110.00.010.0-50.08.206.561.0913.1132.621.311.6449.18-39.34000
20Q4 (8)0.918.3324.660.0740.0133.330.0912.50.00.010.0-50.07.6929.2387.189.893.85-19.781.10-7.69-59.89000
20Q3 (7)0.8418.3127.270.050.0-16.670.080.0-11.110.01-50.0-50.05.95-15.48-34.529.52-15.48-30.161.19-57.74-60.71000
20Q2 (6)0.71-4.05-16.470.05-16.67-16.670.080.0-11.110.020.00.07.04-13.15-0.2311.274.236.422.824.2319.72000
20Q1 (5)0.741.37-28.160.06100.0-40.00.08-11.11-11.110.020.00.08.1197.3-16.4910.81-12.3123.722.70-1.3539.19000
19Q4 (4)0.7310.610.00.03-50.00.00.090.00.00.020.00.04.11-54.790.012.33-9.590.02.74-9.590.0000.0
19Q3 (3)0.66-22.350.00.060.00.00.090.00.00.020.00.09.0928.790.013.6428.790.03.0328.790.0000.0
19Q2 (2)0.85-17.480.00.06-40.00.00.090.00.00.020.00.07.06-27.290.010.5921.180.02.3521.180.0000.0
19Q1 (1)1.030.00.00.10.00.00.090.00.00.020.00.09.710.00.08.740.00.01.940.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.292.390.3214.290.320.00.030.07.4611.627.46-2.330.70-2.3300
2022 (9)4.1921.80.2827.270.32-3.030.03-25.06.684.497.64-20.390.72-38.4200
2021 (8)3.447.170.22-4.350.330.00.04-33.336.40-10.749.59-6.691.16-37.7900
2020 (7)3.21-1.530.23-8.00.33-8.330.06-25.07.17-6.5710.28-6.911.87-23.8300
2019 (6)3.26-23.470.25-13.790.36-2.70.080.07.6712.6511.0427.142.4530.6700
2018 (5)4.2620.680.29-3.330.37-2.630.08-11.116.81-19.98.69-19.321.88-26.3400
2017 (4)3.53-12.840.3-43.40.385.560.09-25.08.50-35.0610.7621.12.55-13.9500
2016 (3)4.052.270.5355.880.36-2.70.1220.013.0952.428.89-4.862.9617.332000.0
2015 (2)3.96-5.710.3417.240.3715.620.10.08.5924.359.3422.632.536.062000.0
2014 (1)4.218.310.2916.00.323.230.1-9.096.9007.6202.3802000.0

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