玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.7-25.11-10.990.02-33.33-33.330.16-38.46-15.790.02100.0100.01.18-10.98-25.19.41-17.83-5.391.18167.06124.71000
23Q3 (19)2.2731.98-5.020.0350.000.2644.4418.180.010.00.01.3213.66011.459.4524.430.44-24.235.29000
23Q2 (18)1.7223.74-30.920.020.0-50.00.185.8812.50.01-50.001.16-19.19-27.6210.47-14.4362.860.58-59.590000
23Q1 (17)1.39-27.23-58.880.02-33.330.00.17-10.53-5.560.02100.001.44-8.39143.1712.2322.95129.661.44174.820000
22Q4 (16)1.91-20.0896.910.03000.19-13.6435.710.010.001.57009.958.07-31.080.5225.130000
22Q3 (15)2.39-4.02262.120-100.000.2237.583.330.01000.00-100.009.2143.25-49.370.4200000
22Q2 (14)2.49-26.33308.20.04100.000.16-11.1133.330001.61171.4906.4320.66-67.340.0000000
22Q1 (13)3.38248.45143.170.02000.1828.570.00000.59005.33-63.1-58.880.0000000
21Q4 (12)0.9746.97-82.5900-100.00.1416.67-22.220000.000-100.014.43-20.62346.620.0000000
21Q3 (11)0.668.2-88.000-100.00.120.0-14.290000.000-100.018.18-7.58614.290.0000000
21Q2 (10)0.61-56.12-85.4400-100.00.12-33.330.00000.000-100.019.6751.91586.890.0000000
21Q1 (9)1.39-75.04-67.670-100.000.180.028.570000.00-100.0012.95300.72297.740.0000000
20Q4 (8)5.571.2779.680.010.00.00.1828.57157.140000.18-1.26-44.343.2326.9643.110.0000000
20Q3 (7)5.531.26-18.40.01-50.0-50.00.1416.67-17.650000.18-61.91-38.732.55-11.120.920.0000000
20Q2 (6)4.19-2.56-27.510.020-33.330.12-14.29-14.290000.480-8.042.86-12.0418.240.0000000
20Q1 (5)4.338.71-42.20-100.0-100.00.14100.00.00000.00-100.0-100.03.2644.1973.020.0000000
19Q4 (4)3.1-54.010.00.01-50.00.00.07-58.820.0000.00.328.710.02.26-10.470.00.0000.0000.0
19Q3 (3)6.7416.610.00.02-33.330.00.1721.430.0000.00.30-42.830.02.524.130.00.0000.0000.0
19Q2 (2)5.78-22.310.00.030.00.00.140.00.0000.00.5228.720.02.4228.720.00.0000.0000.0
19Q1 (1)7.440.00.00.030.00.00.140.00.000.00.00.400.00.01.880.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.08-30.380.111.110.772.670.06200.01.4159.610.8847.470.85330.9300
2022 (9)10.17180.170.09800.00.7533.930.0200.88221.247.37-52.20.20000
2021 (8)3.63-80.880.01-75.00.56-5.08000.2830.7915.43396.540.00000
2020 (7)18.99-17.650.04-55.560.5913.46000.21-46.033.1137.780.00000
2019 (6)23.06-35.690.09-72.730.52-22.39000.39-57.592.2520.690.00000
2018 (5)35.864.980.33-57.690.67-54.730.07-74.070.92-59.71.87-56.880.20-75.300
2017 (4)34.1659.480.78225.01.4882.720.27350.02.28103.794.3314.570.79182.1700
2016 (3)21.4241.950.24700.00.8115.710.0601.12463.593.78-18.480.280930.0
2015 (2)15.09-4.970.030.00.7-23.08000.205.244.64-19.050.000930.0
2014 (1)15.8827.960.030.00.91-14.15000.1905.7300.000930.0

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