- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.54 | -4.31 | -12.02 | 0.09 | -18.18 | -18.18 | 0.76 | -11.63 | -9.52 | 0.21 | -41.67 | -36.36 | 1.19 | -14.49 | -7.01 | 10.08 | -7.64 | 2.84 | 2.79 | -39.04 | -27.67 | 978 | 0 | 0 |
| 23Q3 (19) | 7.88 | -15.63 | -4.37 | 0.11 | -8.33 | 10.0 | 0.86 | -18.1 | -2.27 | 0.36 | -2.7 | -12.2 | 1.40 | 8.65 | 15.03 | 10.91 | -2.92 | 2.19 | 4.57 | 15.32 | -8.18 | 0 | 0 | 0 |
| 23Q2 (18) | 9.34 | 9.62 | 27.95 | 0.12 | 9.09 | 20.0 | 1.05 | 17.98 | 16.67 | 0.37 | 5.71 | 0.0 | 1.28 | -0.49 | -6.21 | 11.24 | 7.62 | -8.82 | 3.96 | -3.57 | -21.84 | 0 | 0 | 0 |
| 23Q1 (17) | 8.52 | -0.58 | 17.19 | 0.11 | 0.0 | 22.22 | 0.89 | 5.95 | 12.66 | 0.35 | 6.06 | 9.38 | 1.29 | 0.59 | 4.29 | 10.45 | 6.57 | -3.87 | 4.11 | 6.68 | -6.67 | 0 | 0 | 0 |
| 22Q4 (16) | 8.57 | 4.0 | 52.22 | 0.11 | 10.0 | 237.5 | 0.84 | -4.55 | 35.48 | 0.33 | -19.51 | 73.68 | 1.28 | 5.76 | 190.33 | 9.80 | -8.22 | -10.99 | 3.85 | -22.61 | 14.1 | 0 | 0 | 0 |
| 22Q3 (15) | 8.24 | 12.88 | 16.22 | 0.1 | 0.0 | -23.08 | 0.88 | -2.22 | 23.94 | 0.41 | 10.81 | 7.89 | 1.21 | -11.41 | -33.81 | 10.68 | -13.38 | 6.65 | 4.98 | -1.83 | -7.16 | 0 | 0 | 0 |
| 22Q2 (14) | 7.3 | 0.41 | 3.11 | 0.1 | 11.11 | -37.5 | 0.9 | 13.92 | 30.43 | 0.37 | 15.62 | -5.13 | 1.37 | 10.65 | -39.38 | 12.33 | 13.46 | 26.5 | 5.07 | 15.15 | -7.99 | 0 | 0 | 0 |
| 22Q1 (13) | 7.27 | 29.13 | 8.18 | 0.09 | 212.5 | -40.0 | 0.79 | 27.42 | 23.44 | 0.32 | 68.42 | -13.51 | 1.24 | 187.12 | -44.54 | 10.87 | -1.32 | 14.1 | 4.40 | 30.43 | -20.06 | 0 | 0 | 0 |
| 21Q4 (12) | 5.63 | -20.59 | -12.31 | -0.08 | -161.54 | -161.54 | 0.62 | -12.68 | 8.77 | 0.19 | -50.0 | -38.71 | -1.42 | -177.5 | -170.17 | 11.01 | 9.97 | 24.03 | 3.37 | -37.03 | -30.11 | 0 | 0 | -100.0 |
| 21Q3 (11) | 7.09 | 0.14 | 19.97 | 0.13 | -18.75 | 0.0 | 0.71 | 2.9 | 16.39 | 0.38 | -2.56 | 18.75 | 1.83 | -18.86 | -16.64 | 10.01 | 2.75 | -2.98 | 5.36 | -2.7 | -1.01 | 0 | 0 | -100.0 |
| 21Q2 (10) | 7.08 | 5.36 | 21.65 | 0.16 | 6.67 | 23.08 | 0.69 | 7.81 | 4.55 | 0.39 | 5.41 | -9.3 | 2.26 | 1.24 | 1.17 | 9.75 | 2.33 | -14.06 | 5.51 | 0.05 | -25.44 | 0 | 0 | -100.0 |
| 21Q1 (9) | 6.72 | 4.67 | 7.18 | 0.15 | 15.38 | 15.38 | 0.64 | 12.28 | -5.88 | 0.37 | 19.35 | -13.95 | 2.23 | 10.23 | 7.66 | 9.52 | 7.27 | -12.18 | 5.51 | 14.03 | -19.72 | 0 | -100.0 | -100.0 |
| 20Q4 (8) | 6.42 | 8.63 | -2.73 | 0.13 | 0.0 | -13.33 | 0.57 | -6.56 | -3.39 | 0.31 | -3.12 | -24.39 | 2.02 | -7.94 | -10.9 | 8.88 | -13.98 | -0.68 | 4.83 | -10.82 | -22.27 | 577 | 0.0 | 0.0 |
| 20Q3 (7) | 5.91 | 1.55 | -19.48 | 0.13 | 0.0 | -18.75 | 0.61 | -7.58 | -8.96 | 0.32 | -25.58 | -20.0 | 2.20 | -1.52 | 0.91 | 10.32 | -8.98 | 13.07 | 5.41 | -26.71 | -0.64 | 577 | 0.0 | 0.0 |
| 20Q2 (6) | 5.82 | -7.18 | -11.95 | 0.13 | 0.0 | -18.75 | 0.66 | -2.94 | 4.76 | 0.43 | 0.0 | 16.22 | 2.23 | 7.73 | -7.72 | 11.34 | 4.56 | 18.98 | 7.39 | 7.73 | 31.99 | 577 | 0.0 | 0.0 |
| 20Q1 (5) | 6.27 | -5.0 | 5.38 | 0.13 | -13.33 | -18.75 | 0.68 | 15.25 | 21.43 | 0.43 | 4.88 | 26.47 | 2.07 | -8.77 | -22.9 | 10.85 | 21.32 | 15.23 | 6.86 | 10.4 | 20.02 | 577 | 0.0 | 0.0 |
| 19Q4 (4) | 6.6 | -10.08 | 0.0 | 0.15 | -6.25 | 0.0 | 0.59 | -11.94 | 0.0 | 0.41 | 2.5 | 0.0 | 2.27 | 4.26 | 0.0 | 8.94 | -2.07 | 0.0 | 6.21 | 13.99 | 0.0 | 577 | 0.0 | 0.0 |
| 19Q3 (3) | 7.34 | 11.04 | 0.0 | 0.16 | 0.0 | 0.0 | 0.67 | 6.35 | 0.0 | 0.4 | 8.11 | 0.0 | 2.18 | -9.95 | 0.0 | 9.13 | -4.23 | 0.0 | 5.45 | -2.64 | 0.0 | 577 | 0.0 | 0.0 |
| 19Q2 (2) | 6.61 | 11.09 | 0.0 | 0.16 | 0.0 | 0.0 | 0.63 | 12.5 | 0.0 | 0.37 | 8.82 | 0.0 | 2.42 | -9.98 | 0.0 | 9.53 | 1.27 | 0.0 | 5.60 | -2.04 | 0.0 | 577 | 0.0 | 0.0 |
| 19Q1 (1) | 5.95 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 9.41 | 0.0 | 0.0 | 5.71 | 0.0 | 0.0 | 577 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.28 | 6.05 | 0.43 | 7.5 | 3.55 | 4.41 | 1.29 | -9.79 | 1.29 | 1.36 | 10.67 | -1.55 | 3.88 | -14.94 | 978 | 0 |
| 2022 (9) | 31.38 | 18.37 | 0.4 | 11.11 | 3.4 | 27.82 | 1.43 | 7.52 | 1.27 | -6.13 | 10.83 | 7.98 | 4.56 | -9.17 | 0 | 0 |
| 2021 (8) | 26.51 | 8.56 | 0.36 | -29.41 | 2.66 | 5.98 | 1.33 | -10.74 | 1.36 | -34.98 | 10.03 | -2.38 | 5.02 | -17.78 | 0 | 0 |
| 2020 (7) | 24.42 | -7.81 | 0.51 | -17.74 | 2.51 | 2.87 | 1.49 | -1.97 | 2.09 | -10.77 | 10.28 | 11.59 | 6.10 | 6.34 | 577 | 0.0 |
| 2019 (6) | 26.49 | 24.84 | 0.62 | -13.89 | 2.44 | 20.2 | 1.52 | 4.11 | 2.34 | -31.02 | 9.21 | -3.72 | 5.74 | -16.6 | 577 | 0.0 |
| 2018 (5) | 21.22 | 14.33 | 0.72 | 33.33 | 2.03 | 28.48 | 1.46 | 3.55 | 3.39 | 16.62 | 9.57 | 12.38 | 6.88 | -9.43 | 577 | 0.0 |
| 2017 (4) | 18.56 | 8.54 | 0.54 | 1.89 | 1.58 | 8.22 | 1.41 | 9.3 | 2.91 | -6.13 | 8.51 | -0.29 | 7.60 | 0.7 | 577 | 0.0 |
| 2016 (3) | 17.1 | 12.43 | 0.53 | 23.26 | 1.46 | 6.57 | 1.29 | 13.16 | 3.10 | 9.63 | 8.54 | -5.21 | 7.54 | 0.65 | 577 | 0.0 |
| 2015 (2) | 15.21 | -2.44 | 0.43 | 19.44 | 1.37 | 10.48 | 1.14 | 14.0 | 2.83 | 22.43 | 9.01 | 13.24 | 7.50 | 16.85 | 577 | 13.36 |
| 2014 (1) | 15.59 | 10.65 | 0.36 | 2.86 | 1.24 | 10.71 | 1.0 | 31.58 | 2.31 | 0 | 7.95 | 0 | 6.41 | 0 | 509 | 0.59 |
