- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 45.11 | 7.35 | 17.75 | 0.73 | -13.1 | 30.36 | 1.77 | 5.99 | 23.78 | 5.97 | -1.16 | 25.95 | 1.62 | -19.05 | 10.71 | 3.92 | -1.27 | 5.12 | 13.23 | -7.93 | 6.96 | 1082 | 0.0 | 0.0 |
| 23Q3 (19) | 42.02 | -4.72 | 3.34 | 0.84 | 16.67 | 5.0 | 1.67 | 2.45 | 7.74 | 6.04 | 4.86 | 2.03 | 2.00 | 22.44 | 1.6 | 3.97 | 7.53 | 4.25 | 14.37 | 10.05 | -1.28 | 1082 | 0.0 | 9.63 |
| 23Q2 (18) | 44.1 | 22.47 | -2.8 | 0.72 | 4.35 | -11.11 | 1.63 | 19.85 | -10.93 | 5.76 | 16.6 | -16.52 | 1.63 | -14.79 | -8.55 | 3.70 | -2.13 | -8.36 | 13.06 | -4.79 | -14.12 | 1082 | 0.0 | 9.63 |
| 23Q1 (17) | 36.01 | -6.0 | -35.63 | 0.69 | 23.21 | -30.3 | 1.36 | -4.9 | -36.45 | 4.94 | 4.22 | -33.87 | 1.92 | 31.08 | 8.27 | 3.78 | 1.18 | -1.28 | 13.72 | 10.88 | 2.73 | 1082 | 0.0 | 9.63 |
| 22Q4 (16) | 38.31 | -5.78 | -37.12 | 0.56 | -30.0 | -49.55 | 1.43 | -7.74 | -43.03 | 4.74 | -19.93 | -40.38 | 1.46 | -25.71 | -19.76 | 3.73 | -2.08 | -9.39 | 12.37 | -15.02 | -5.17 | 1082 | 9.63 | 9.63 |
| 22Q3 (15) | 40.66 | -10.38 | -38.26 | 0.8 | -1.23 | -37.5 | 1.55 | -15.3 | -28.9 | 5.92 | -14.2 | -32.03 | 1.97 | 10.21 | 1.24 | 3.81 | -5.49 | 15.17 | 14.56 | -4.26 | 10.09 | 987 | 0.0 | 6.47 |
| 22Q2 (14) | 45.37 | -18.9 | -18.03 | 0.81 | -18.18 | -23.58 | 1.83 | -14.49 | -16.44 | 6.9 | -7.63 | -5.87 | 1.79 | 0.88 | -6.78 | 4.03 | 5.44 | 1.94 | 15.21 | 13.89 | 14.84 | 987 | 0.0 | 6.47 |
| 22Q1 (13) | 55.94 | -8.19 | 38.36 | 0.99 | -10.81 | 26.92 | 2.14 | -14.74 | 32.1 | 7.47 | -6.04 | 40.94 | 1.77 | -2.85 | -8.27 | 3.83 | -7.14 | -4.53 | 13.35 | 2.34 | 1.87 | 987 | 0.0 | 6.47 |
| 21Q4 (12) | 60.93 | -7.49 | 47.42 | 1.11 | -13.28 | 48.0 | 2.51 | 15.14 | 34.22 | 7.95 | -8.73 | 56.19 | 1.82 | -6.26 | 0.39 | 4.12 | 24.45 | -8.95 | 13.05 | -1.34 | 5.95 | 987 | 6.47 | 6.47 |
| 21Q3 (11) | 65.86 | 18.99 | 69.39 | 1.28 | 20.75 | 91.04 | 2.18 | -0.46 | 50.34 | 8.71 | 18.83 | 108.87 | 1.94 | 1.48 | 12.78 | 3.31 | -16.34 | -11.24 | 13.23 | -0.14 | 23.31 | 927 | 0.0 | 9.32 |
| 21Q2 (10) | 55.35 | 36.9 | 109.26 | 1.06 | 35.9 | 92.73 | 2.19 | 35.19 | 110.58 | 7.33 | 38.3 | 99.73 | 1.92 | -0.73 | -7.9 | 3.96 | -1.25 | 0.63 | 13.24 | 1.02 | -4.56 | 927 | 0.0 | 9.32 |
| 21Q1 (9) | 40.43 | -2.18 | 28.8 | 0.78 | 4.0 | 25.81 | 1.62 | -13.37 | 30.65 | 5.3 | 4.13 | 37.66 | 1.93 | 6.32 | -2.32 | 4.01 | -11.44 | 1.43 | 13.11 | 6.44 | 6.88 | 927 | 0.0 | 24.76 |
| 20Q4 (8) | 41.33 | 6.3 | 10.72 | 0.75 | 11.94 | 11.94 | 1.87 | 28.97 | 112.5 | 5.09 | 22.06 | 19.48 | 1.81 | 5.3 | 1.11 | 4.52 | 21.32 | 91.93 | 12.32 | 14.83 | 7.92 | 927 | 9.32 | 24.76 |
| 20Q3 (7) | 38.88 | 46.99 | -2.8 | 0.67 | 21.82 | 0.0 | 1.45 | 39.42 | 3.57 | 4.17 | 13.62 | -1.18 | 1.72 | -17.13 | 2.88 | 3.73 | -5.15 | 6.55 | 10.73 | -22.7 | 1.66 | 848 | 0.0 | 14.13 |
| 20Q2 (6) | 26.45 | -15.74 | -24.6 | 0.55 | -11.29 | -6.78 | 1.04 | -16.13 | -25.71 | 3.67 | -4.68 | -2.39 | 2.08 | 5.28 | 23.64 | 3.93 | -0.46 | -1.48 | 13.88 | 13.13 | 29.45 | 848 | 14.13 | 14.13 |
| 20Q1 (5) | 31.39 | -15.91 | 22.52 | 0.62 | -7.46 | 44.19 | 1.24 | 40.91 | 6.9 | 3.85 | -9.62 | 5.77 | 1.98 | 10.05 | 17.68 | 3.95 | 67.57 | -12.75 | 12.27 | 7.48 | -13.67 | 743 | 0.0 | 0.0 |
| 19Q4 (4) | 37.33 | -6.68 | 0.0 | 0.67 | 0.0 | 0.0 | 0.88 | -37.14 | 0.0 | 4.26 | 0.95 | 0.0 | 1.79 | 7.15 | 0.0 | 2.36 | -32.65 | 0.0 | 11.41 | 8.17 | 0.0 | 743 | 0.0 | 0.0 |
| 19Q3 (3) | 40.0 | 14.03 | 0.0 | 0.67 | 13.56 | 0.0 | 1.4 | 0.0 | 0.0 | 4.22 | 12.23 | 0.0 | 1.68 | -0.41 | 0.0 | 3.50 | -12.3 | 0.0 | 10.55 | -1.57 | 0.0 | 743 | 0.0 | 0.0 |
| 19Q2 (2) | 35.08 | 36.92 | 0.0 | 0.59 | 37.21 | 0.0 | 1.4 | 20.69 | 0.0 | 3.76 | 3.3 | 0.0 | 1.68 | 0.21 | 0.0 | 3.99 | -11.86 | 0.0 | 10.72 | -24.56 | 0.0 | 743 | 0.0 | 0.0 |
| 19Q1 (1) | 25.62 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 3.64 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 4.53 | 0.0 | 0.0 | 14.21 | 0.0 | 0.0 | 743 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 167.23 | -7.24 | 2.97 | -6.01 | 6.42 | -7.63 | 22.71 | -9.27 | 1.78 | 1.32 | 3.84 | -0.42 | 13.58 | -2.19 | 1082 | 0.0 |
| 2022 (9) | 180.28 | -19.0 | 3.16 | -25.3 | 6.95 | -18.24 | 25.03 | -14.52 | 1.75 | -7.78 | 3.86 | 0.94 | 13.88 | 5.53 | 1082 | 9.63 |
| 2021 (8) | 222.56 | 61.22 | 4.23 | 64.59 | 8.5 | 51.52 | 29.28 | 74.6 | 1.90 | 2.09 | 3.82 | -6.02 | 13.16 | 8.3 | 987 | 6.47 |
| 2020 (7) | 138.05 | 0.01 | 2.57 | 8.9 | 5.61 | 16.15 | 16.77 | 5.6 | 1.86 | 8.88 | 4.06 | 16.13 | 12.15 | 5.59 | 927 | 9.32 |
| 2019 (6) | 138.03 | 33.61 | 2.36 | 36.42 | 4.83 | 42.9 | 15.88 | 20.39 | 1.71 | 2.1 | 3.50 | 6.95 | 11.50 | -9.89 | 848 | 14.13 |
| 2018 (5) | 103.31 | 9.54 | 1.73 | 13.82 | 3.38 | 2.11 | 13.19 | 11.97 | 1.67 | 3.9 | 3.27 | -6.78 | 12.77 | 2.22 | 743 | 12.07 |
| 2017 (4) | 94.31 | -7.45 | 1.52 | 2.7 | 3.31 | -5.43 | 11.78 | 3.42 | 1.61 | 10.97 | 3.51 | 2.18 | 12.49 | 11.75 | 663 | 6.25 |
| 2016 (3) | 101.9 | 9.97 | 1.48 | -16.85 | 3.5 | 17.45 | 11.39 | 9.31 | 1.45 | -24.39 | 3.43 | 6.8 | 11.18 | -0.6 | 624 | 11.43 |
| 2015 (2) | 92.66 | 22.0 | 1.78 | 42.4 | 2.98 | 12.45 | 10.42 | 12.41 | 1.92 | 16.72 | 3.22 | -7.83 | 11.25 | -7.87 | 560 | 11.11 |
| 2014 (1) | 75.95 | 19.83 | 1.25 | 22.55 | 2.65 | 50.57 | 9.27 | 11.28 | 1.65 | 0 | 3.49 | 0 | 12.21 | 0 | 504 | 3.92 |
