玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.79-12.84-2.5925.95-14.5-3.6425.15-22.11-11.9119.16-19.9-11.053.93-19.47-5.533.18-18.46-1.550.176.2513.3332.00-22.41-14.3722.52-10.06-13.88103.1710.179.24-3.17-150.0-157.1417.23-7.270.12
23Q3 (19)42.214.8220.630.355.8228.4432.297.227.6323.9210.3817.724.8832.6115.373.9044.9827.450.1633.336.6741.24-0.1221.2625.04-0.79-20.7893.65-2.191.796.3549.215.8218.58-6.16-4.08
23Q2 (18)40.274.14-2.9428.684.9-1.8830.125.314.0821.670.982.513.68-7.77-32.352.69-7.56-30.670.12-14.29-33.3341.297.4713.9325.24-48.75-43.5395.741.73-5.684.268.51380.8519.805.122.68
23Q1 (17)38.672.38-18.9527.341.52-28.8928.600.18-28.3721.46-0.37-30.683.99-4.09-44.512.91-9.91-45.090.14-6.67-17.6538.422.81-21.0949.2588.3438.7394.12-0.35-2.013.92-29.41-0.6518.849.470.53
22Q4 (16)37.777.91-14.0626.9313.97-18.2928.5512.85-14.5221.546.0-13.114.16-1.65-70.353.235.56-69.530.150.0-65.1237.379.88-7.8226.15-17.27-27.394.442.66-4.155.56-7.41277.7817.21-11.15-17.85
22Q3 (15)35.00-15.64023.63-19.16025.30-12.58020.32-3.8804.23-22.2403.06-21.1300.15-16.67034.01-6.15031.61-29.28092.00-9.3706.00496.0019.3720.010
22Q2 (14)41.49-13.04029.23-23.98028.94-27.52021.14-31.7205.44-24.3403.88-26.7900.185.88036.24-25.57044.7025.920101.525.690-1.52-138.38016.14-13.870
22Q1 (13)47.718.56038.4516.66039.9319.55030.9624.8907.19-48.7505.30-50.000.17-60.47048.6920.1035.50-1.31096.05-2.5103.95168.42018.74-10.550
21Q4 (12)43.950032.960033.400024.790014.030010.60000.430040.540035.970098.53001.470020.9500
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)39.27-3.0627.91-5.429.0210.328.72-6.0221.38-8.4813.51-35.8210.90-32.470.51-26.0937.76-2.9622.52-13.8897.310.992.69-26.160.06-28.7418.453.71
2022 (9)40.51-4.029.51-6.358.184.7130.56-3.6623.36-2.3421.05-11.6716.14-10.330.69-8.038.91-1.7726.15-27.396.36-3.223.64727.130.08017.79-9.74
2021 (8)42.200.6231.519.527.8126.0531.729.6423.928.6823.8313.118.007.850.75-1.3239.6112.8235.9728.1999.560.160.44-25.990.00019.716.95
2020 (7)41.94-5.5828.776.566.20-6.1728.937.1522.0111.8421.0720.0616.6920.940.768.5735.114.0928.0615.5799.40-0.60.6000.00018.43-9.3
2019 (6)44.42027.0006.60027.00019.68017.55013.8000.70033.73024.28-22.8100.0000.0000.00020.320
2018 (5)0.0000.0000.0000.0000.0000.0000.0000.0000.00031.4500.0000.0000.0000.000

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