- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.49 | 15.81 | -1.97 | 0.23 | 27.78 | 27.78 | 0.19 | 11.76 | -9.52 | 0.1 | 11.11 | -9.09 | 9.24 | 10.33 | 30.34 | 7.63 | -3.5 | -7.71 | 4.02 | -4.06 | -7.27 | 0 | 0 | 0 |
| 23Q3 (19) | 2.15 | -16.34 | -22.1 | 0.18 | 5.88 | -5.26 | 0.17 | -5.56 | -10.53 | 0.09 | -10.0 | -25.0 | 8.37 | 26.57 | 21.62 | 7.91 | 12.89 | 14.86 | 4.19 | 7.58 | -3.72 | 0 | 0 | 0 |
| 23Q2 (18) | 2.57 | 10.78 | 33.16 | 0.17 | 0.0 | 6.25 | 0.18 | 20.0 | 20.0 | 0.1 | 0.0 | -9.09 | 6.61 | -9.73 | -20.21 | 7.00 | 8.33 | -9.88 | 3.89 | -9.73 | -31.73 | 0 | 0 | 0 |
| 23Q1 (17) | 2.32 | -8.66 | 16.58 | 0.17 | -5.56 | 21.43 | 0.15 | -28.57 | 7.14 | 0.1 | -9.09 | 0.0 | 7.33 | 3.4 | 4.16 | 6.47 | -21.8 | -8.1 | 4.31 | -0.47 | -14.22 | 0 | 0 | 0 |
| 22Q4 (16) | 2.54 | -7.97 | 38.8 | 0.18 | -5.26 | 0.0 | 0.21 | 10.53 | 40.0 | 0.11 | -8.33 | 22.22 | 7.09 | 2.94 | -27.95 | 8.27 | 20.1 | 0.87 | 4.33 | -0.39 | -11.94 | 0 | 0 | 0 |
| 22Q3 (15) | 2.76 | 43.01 | 76.92 | 0.19 | 18.75 | 35.71 | 0.19 | 26.67 | 26.67 | 0.12 | 9.09 | 20.0 | 6.88 | -16.96 | -23.29 | 6.88 | -11.43 | -28.41 | 4.35 | -23.72 | -32.17 | 0 | 0 | 0 |
| 22Q2 (14) | 1.93 | -3.02 | -29.82 | 0.16 | 14.29 | -23.81 | 0.15 | 7.14 | 25.0 | 0.11 | 10.0 | -15.38 | 8.29 | 17.84 | 8.56 | 7.77 | 10.47 | 78.11 | 5.70 | 13.42 | 20.57 | 0 | 0 | 0 |
| 22Q1 (13) | 1.99 | 8.74 | 19.16 | 0.14 | -22.22 | -26.32 | 0.14 | -6.67 | -6.67 | 0.1 | 11.11 | 11.11 | 7.04 | -28.48 | -38.16 | 7.04 | -14.17 | -21.68 | 5.03 | 2.18 | -6.76 | 0 | 0 | 0 |
| 21Q4 (12) | 1.83 | 17.31 | -48.45 | 0.18 | 28.57 | -41.94 | 0.15 | 0.0 | -40.0 | 0.09 | -10.0 | -57.14 | 9.84 | 9.6 | 12.64 | 8.20 | -14.75 | 16.39 | 4.92 | -23.28 | -16.86 | 0 | 0 | 0 |
| 21Q3 (11) | 1.56 | -43.27 | 0 | 0.14 | -33.33 | 0 | 0.15 | 25.0 | 0 | 0.1 | -23.08 | 0 | 8.97 | 17.52 | 0 | 9.62 | 120.35 | 0 | 6.41 | 35.6 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 2.75 | 64.67 | 0 | 0.21 | 10.53 | 0 | 0.12 | -20.0 | 0 | 0.13 | 44.44 | 0 | 7.64 | -32.88 | 0 | 4.36 | -51.42 | 0 | 4.73 | -12.28 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 1.67 | -52.96 | 0 | 0.19 | -38.71 | 0 | 0.15 | -40.0 | 0 | 0.09 | -57.14 | 0 | 11.38 | 30.29 | 0 | 8.98 | 27.54 | 0 | 5.39 | -8.9 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 3.55 | 0 | 0 | 0.31 | 0 | 0 | 0.25 | 0 | 0 | 0.21 | 0 | 0 | 8.73 | 0 | 0 | 7.04 | 0 | 0 | 5.92 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.52 | 3.14 | 0.75 | 11.94 | 0.69 | -1.43 | 0.39 | -11.36 | 7.88 | 8.53 | 7.25 | -4.43 | 4.10 | -14.06 | 0 | 0 |
| 2022 (9) | 9.23 | 17.88 | 0.67 | -8.22 | 0.7 | 22.81 | 0.44 | 7.32 | 7.26 | -22.14 | 7.58 | 4.18 | 4.77 | -8.96 | 0 | 0 |
| 2021 (8) | 7.83 | 21.58 | 0.73 | 14.06 | 0.57 | 18.75 | 0.41 | 2.5 | 9.32 | -6.19 | 7.28 | -2.33 | 5.24 | -15.7 | 0 | 0 |
| 2020 (7) | 6.44 | 3.04 | 0.64 | -5.88 | 0.48 | 14.29 | 0.4 | 5.26 | 9.94 | -8.66 | 7.45 | 10.91 | 6.21 | 2.16 | 0 | 0 |
| 2019 (6) | 6.25 | 20.42 | 0.68 | 13.33 | 0.42 | 16.67 | 0.38 | 216.67 | 10.88 | -5.89 | 6.72 | -3.12 | 6.08 | 162.96 | 0 | 0 |
| 2018 (5) | 5.19 | 0 | 0.6 | 0 | 0.36 | 0 | 0.12 | 0 | 11.56 | 0 | 6.94 | 0 | 2.31 | 0 | 0 | 0 |
