- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.14 | 153.33 | 80.95 | 0.08 | 14.29 | -20.0 | 0.12 | 20.0 | 50.0 | 0.11 | 37.5 | 83.33 | 7.02 | -54.89 | -55.79 | 10.53 | -52.63 | -17.11 | 9.65 | -45.72 | 1.32 | 0 | 0 | 0 |
| 23Q3 (19) | 0.45 | 4.65 | -56.31 | 0.07 | -12.5 | -50.0 | 0.1 | 11.11 | -33.33 | 0.08 | -11.11 | -20.0 | 15.56 | -16.39 | 14.44 | 22.22 | 6.17 | 52.59 | 17.78 | -15.06 | 83.11 | 0 | 0 | 0 |
| 23Q2 (18) | 0.43 | 22.86 | -69.93 | 0.08 | 0.0 | -33.33 | 0.09 | 0.0 | -40.0 | 0.09 | 0.0 | -30.77 | 18.60 | -18.6 | 121.71 | 20.93 | -18.6 | 99.53 | 20.93 | -18.6 | 130.23 | 0 | 0 | 0 |
| 23Q1 (17) | 0.35 | -44.44 | -71.77 | 0.08 | -20.0 | -11.11 | 0.09 | 12.5 | -47.06 | 0.09 | 50.0 | -25.0 | 22.86 | 44.0 | 214.92 | 25.71 | 102.5 | 87.56 | 25.71 | 170.0 | 165.71 | 0 | 0 | 0 |
| 22Q4 (16) | 0.63 | -38.83 | -37.62 | 0.1 | -28.57 | 233.33 | 0.08 | -46.67 | -46.67 | 0.06 | -40.0 | -45.45 | 15.87 | 16.78 | 434.39 | 12.70 | -12.8 | -14.5 | 9.52 | -1.9 | -12.55 | 0 | 0 | 0 |
| 22Q3 (15) | 1.03 | -27.97 | -5.5 | 0.14 | 16.67 | 55.56 | 0.15 | 0.0 | 7.14 | 0.1 | -23.08 | -28.57 | 13.59 | 61.97 | 64.62 | 14.56 | 38.83 | 13.38 | 9.71 | 6.8 | -24.41 | 0 | 0 | 0 |
| 22Q2 (14) | 1.43 | 15.32 | 7.52 | 0.12 | 33.33 | 50.0 | 0.15 | -11.76 | 7.14 | 0.13 | 8.33 | 0.0 | 8.39 | 15.62 | 39.51 | 10.49 | -23.49 | -0.35 | 9.09 | -6.06 | -6.99 | 0 | 0 | 0 |
| 22Q1 (13) | 1.24 | 22.77 | 12.73 | 0.09 | 200.0 | 50.0 | 0.17 | 13.33 | 41.67 | 0.12 | 9.09 | -7.69 | 7.26 | 144.35 | 33.06 | 13.71 | -7.69 | 25.67 | 9.68 | -11.14 | -18.11 | 0 | 0 | 0 |
| 21Q4 (12) | 1.01 | -7.34 | 42.25 | 0.03 | -66.67 | -50.0 | 0.15 | 7.14 | 50.0 | 0.11 | -21.43 | 22.22 | 2.97 | -64.03 | -64.85 | 14.85 | 15.63 | 5.45 | 10.89 | -15.21 | -14.08 | 0 | 0 | 0 |
| 21Q3 (11) | 1.09 | -18.05 | -8.4 | 0.09 | 12.5 | 28.57 | 0.14 | 0.0 | 16.67 | 0.14 | 7.69 | 7.69 | 8.26 | 37.27 | 40.37 | 12.84 | 22.02 | 27.37 | 12.84 | 31.4 | 17.57 | 0 | 0 | 0 |
| 21Q2 (10) | 1.33 | 20.91 | -11.33 | 0.08 | 33.33 | -27.27 | 0.14 | 16.67 | -30.0 | 0.13 | 0.0 | -27.78 | 6.02 | 10.28 | -17.98 | 10.53 | -3.51 | -21.05 | 9.77 | -17.29 | -18.55 | 0 | 0 | 0 |
| 21Q1 (9) | 1.1 | 54.93 | 0 | 0.06 | 0.0 | 0 | 0.12 | 20.0 | 0 | 0.13 | 44.44 | 0 | 5.45 | -35.45 | 0 | 10.91 | -22.55 | 0 | 11.82 | -6.77 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 0.71 | -40.34 | 0 | 0.06 | -14.29 | 0 | 0.1 | -16.67 | 0 | 0.09 | -30.77 | 0 | 8.45 | 43.66 | 0 | 14.08 | 39.67 | 0 | 12.68 | 16.03 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 1.19 | -20.67 | 0 | 0.07 | -36.36 | 0 | 0.12 | -40.0 | 0 | 0.13 | -27.78 | 0 | 5.88 | -19.79 | 0 | 10.08 | -24.37 | 0 | 10.92 | -8.96 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 1.5 | 0 | 0 | 0.11 | 0 | 0 | 0.2 | 0 | 0 | 0.18 | 0 | 0 | 7.33 | 0 | 0 | 13.33 | 0 | 0 | 12.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.38 | -45.16 | 0.3 | -33.33 | 0.4 | -27.27 | 0.37 | -7.5 | 12.61 | 21.57 | 16.81 | 32.62 | 15.55 | 68.68 | 0 | 0 |
| 2022 (9) | 4.34 | -4.41 | 0.45 | 66.67 | 0.55 | 1.85 | 0.4 | -20.0 | 10.37 | 74.35 | 12.67 | 6.55 | 9.22 | -16.31 | 0 | 0 |
| 2021 (8) | 4.54 | 33.53 | 0.27 | 12.5 | 0.54 | 28.57 | 0.5 | 25.0 | 5.95 | -15.75 | 11.89 | -3.71 | 11.01 | -6.39 | 0 | 0 |
| 2020 (7) | 3.4 | 55.96 | 0.24 | -7.69 | 0.42 | 31.25 | 0.4 | 17.65 | 7.06 | -40.81 | 12.35 | -15.85 | 11.76 | -24.57 | 0 | 0 |
| 2019 (6) | 2.18 | 26.01 | 0.26 | 18.18 | 0.32 | 23.08 | 0.34 | -2.86 | 11.93 | -6.21 | 14.68 | -2.33 | 15.60 | -22.91 | 0 | 0 |
| 2018 (5) | 1.73 | -21.36 | 0.22 | -33.33 | 0.26 | 0.0 | 0.35 | 2.94 | 12.72 | -15.22 | 15.03 | 27.17 | 20.23 | 30.91 | 0 | 0 |
| 2017 (4) | 2.2 | 74.6 | 0.33 | 26.92 | 0.26 | 30.0 | 0.34 | 25.93 | 15.00 | -27.31 | 11.82 | -25.55 | 15.45 | -27.88 | 0 | 0 |
| 2016 (3) | 1.26 | 0 | 0.26 | 0 | 0.2 | 0 | 0.27 | 0 | 20.63 | 0 | 15.87 | 0 | 21.43 | 0 | 0 | 0 |
