- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.51 | -16.39 | -5.56 | 0.03 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.23 | -8.0 | -25.81 | 5.88 | 19.61 | 5.88 | 9.80 | 19.61 | 5.88 | 45.10 | 10.04 | -21.44 | 0 | 0 | 0 |
| 23Q3 (19) | 0.61 | 22.0 | -29.07 | 0.03 | 0.0 | -25.0 | 0.05 | 0.0 | -16.67 | 0.25 | 0.0 | -13.79 | 4.92 | -18.03 | 5.74 | 8.20 | -18.03 | 17.49 | 40.98 | -18.03 | 21.54 | 0 | 0 | 0 |
| 23Q2 (18) | 0.5 | 47.06 | -50.5 | 0.03 | 0.0 | 0.0 | 0.05 | 0.0 | -16.67 | 0.25 | -3.85 | -3.85 | 6.00 | -32.0 | 102.0 | 10.00 | -32.0 | 68.33 | 50.00 | -34.62 | 94.23 | 0 | 0 | 0 |
| 23Q1 (17) | 0.34 | -37.04 | -54.05 | 0.03 | 0.0 | 0.0 | 0.05 | 0.0 | -16.67 | 0.26 | -16.13 | -3.7 | 8.82 | 58.82 | 117.65 | 14.71 | 58.82 | 81.37 | 76.47 | 33.21 | 109.59 | 0 | 0 | 0 |
| 22Q4 (16) | 0.54 | -37.21 | -16.92 | 0.03 | -25.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.31 | 6.9 | 3.33 | 5.56 | 19.44 | 20.37 | 9.26 | 32.72 | 20.37 | 57.41 | 70.24 | 24.38 | 0 | 0 | 0 |
| 22Q3 (15) | 0.86 | -14.85 | -6.52 | 0.04 | 33.33 | 33.33 | 0.06 | 0.0 | 50.0 | 0.29 | 11.54 | -6.45 | 4.65 | 56.59 | 42.64 | 6.98 | 17.44 | 60.47 | 33.72 | 30.99 | 0.08 | 0 | 0 | 0 |
| 22Q2 (14) | 1.01 | 36.49 | 3.06 | 0.03 | 0.0 | 0.0 | 0.06 | 0.0 | 20.0 | 0.26 | -3.7 | -3.7 | 2.97 | -26.73 | -2.97 | 5.94 | -26.73 | 16.44 | 25.74 | -29.45 | -6.56 | 0 | 0 | 0 |
| 22Q1 (13) | 0.74 | 13.85 | -8.64 | 0.03 | 0.0 | 0.0 | 0.06 | 20.0 | 20.0 | 0.27 | -10.0 | -3.57 | 4.05 | -12.16 | 9.46 | 8.11 | 5.41 | 31.35 | 36.49 | -20.95 | 5.55 | 0 | 0 | 0 |
| 21Q4 (12) | 0.65 | -29.35 | 0 | 0.03 | 0.0 | 0 | 0.05 | 25.0 | 0 | 0.3 | -3.23 | 0 | 4.62 | 41.54 | 0 | 7.69 | 76.92 | 0 | 46.15 | 36.97 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 0.92 | -6.12 | 0 | 0.03 | 0.0 | 0 | 0.04 | -20.0 | 0 | 0.31 | 14.81 | 0 | 3.26 | 6.52 | 0 | 4.35 | -14.78 | 0 | 33.70 | 22.3 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 0.98 | 20.99 | 0 | 0.03 | 0.0 | 0 | 0.05 | 0.0 | 0 | 0.27 | -3.57 | 0 | 3.06 | -17.35 | 0 | 5.10 | -17.35 | 0 | 27.55 | -20.3 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0.81 | 0 | 0 | 0.03 | 0 | 0 | 0.05 | 0 | 0 | 0.28 | 0 | 0 | 3.70 | 0 | 0 | 6.17 | 0 | 0 | 34.57 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.95 | -37.9 | 0.13 | -7.14 | 0.2 | -13.04 | 0.99 | -12.39 | 6.67 | 49.52 | 10.26 | 40.02 | 50.77 | 41.08 | 0 | 0 |
| 2022 (9) | 3.14 | -6.55 | 0.14 | 27.27 | 0.23 | 21.05 | 1.13 | -3.42 | 4.46 | 36.19 | 7.32 | 29.53 | 35.99 | 3.35 | 0 | 0 |
| 2021 (8) | 3.36 | 42.98 | 0.11 | 10.0 | 0.19 | 11.76 | 1.17 | 28.57 | 3.27 | -23.07 | 5.65 | -21.83 | 34.82 | -10.08 | 0 | 0 |
| 2020 (7) | 2.35 | 5.38 | 0.1 | 0.0 | 0.17 | 0.0 | 0.91 | -2.15 | 4.26 | -5.11 | 7.23 | -5.11 | 38.72 | -7.15 | 50 | 0.0 |
| 2019 (6) | 2.23 | 8.25 | 0.1 | -23.08 | 0.17 | 21.43 | 0.93 | 2.2 | 4.48 | -28.94 | 7.62 | 12.17 | 41.70 | -5.59 | 50 | 0.0 |
| 2018 (5) | 2.06 | -26.95 | 0.13 | -40.91 | 0.14 | 7.69 | 0.91 | 8.33 | 6.31 | -19.11 | 6.80 | 47.42 | 44.17 | 48.3 | 50 | 0.0 |
| 2017 (4) | 2.82 | 17.01 | 0.22 | 4.76 | 0.13 | 8.33 | 0.84 | 9.09 | 7.80 | -10.47 | 4.61 | -7.42 | 29.79 | -6.77 | 50 | 0.0 |
| 2016 (3) | 2.41 | 7.59 | 0.21 | 0.0 | 0.12 | 20.0 | 0.77 | 20.31 | 8.71 | -7.05 | 4.98 | 11.54 | 31.95 | 11.83 | 50 | 0.0 |
| 2015 (2) | 2.24 | 0 | 0.21 | 0 | 0.1 | 0 | 0.64 | 0 | 9.38 | 0 | 4.46 | 0 | 28.57 | 0 | 50 | 0 |
