玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.46-0.29-7.980.1416.677.690.1828.5712.50.36-18.18-35.714.0517.017.035.2028.9422.2510.40-17.95-30.142820.00.0
23Q3 (19)3.470.58-12.370.12-14.29-14.290.14-6.670.00.440.0-4.353.46-14.78-2.184.03-7.214.1212.68-0.589.162820.00.0
23Q2 (18)3.45-7.26-11.540.140.027.270.1525.015.380.444.76-15.384.067.8343.874.3534.7830.4312.7512.96-4.352820.00.0
23Q1 (17)3.72-1.061.090.147.6955.560.12-25.00.00.42-25.0-2.333.768.8553.883.23-24.19-1.0811.29-24.19-3.382820.00.0
22Q4 (16)3.76-5.052.170.13-7.1430.00.1614.296.670.5621.7421.743.46-2.227.234.2620.364.414.8928.2119.152820.00.0
22Q3 (15)3.961.542.590.1427.27100.00.147.6916.670.46-11.54-6.123.5425.3494.953.546.0613.7211.62-12.88-8.492820.09.3
22Q2 (14)3.95.983.170.1122.220.00.138.338.330.5220.9323.812.8215.33-3.083.332.225.013.3314.1120.02820.09.3
22Q1 (13)3.680.05.140.09-10.00.00.12-20.0-7.690.43-6.52-8.512.45-10.0-4.893.26-20.0-12.2111.68-6.52-12.992820.09.3
21Q4 (12)3.68-4.666.980.142.8611.110.1525.00.00.46-6.12-24.592.7249.843.864.0831.11-6.5212.50-1.53-29.512829.39.3
21Q3 (11)3.862.1212.540.07-36.36-12.50.120.00.00.4916.6732.431.81-37.68-22.253.11-2.07-11.1412.6914.2517.682580.00
21Q2 (10)3.788.028.140.1122.2237.50.12-7.69-14.290.42-10.645.02.9113.177.313.17-14.53-33.1111.11-17.26-18.062580.00
21Q1 (9)3.51.7441.70.090.012.50.13-13.338.330.47-22.9530.562.57-1.71-20.613.71-14.82-23.5513.43-24.27-7.872580.00
20Q4 (8)3.440.2963.030.0912.550.00.1525.015.380.6164.8660.532.6212.17-7.994.3624.64-29.2317.7364.39-1.5425800
20Q3 (7)3.4316.2747.840.080.033.330.12-14.299.090.37-7.519.352.33-13.99-9.823.50-26.28-26.2110.79-20.44-19.27000
20Q2 (6)2.9519.4356.080.080.060.00.1416.6716.670.411.1137.932.71-16.272.514.75-2.32-25.2513.56-6.97-11.63000
20Q1 (5)2.4717.0627.980.0833.3360.00.12-7.690.00.36-5.2644.03.2413.925.024.86-21.15-21.8614.57-19.0712.52000
19Q4 (4)2.11-9.050.00.060.00.00.1318.180.00.3822.580.02.849.950.06.1629.940.018.0134.780.0000.0
19Q3 (3)2.3222.750.00.0620.00.00.11-8.330.00.316.90.02.59-2.240.04.74-25.320.013.36-12.920.0000.0
19Q2 (2)1.89-2.070.00.050.00.00.120.00.00.2916.00.02.652.120.06.352.120.015.3418.460.0000.0
19Q1 (1)1.930.00.00.050.00.00.120.00.00.250.00.02.590.00.06.220.00.012.950.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.1-7.780.5414.890.597.271.66-15.313.8324.594.1816.3311.77-8.1600
2022 (9)15.293.170.4727.030.555.771.967.13.0723.123.602.5212.823.8100
2021 (8)14.8220.590.3712.120.52-1.891.834.572.50-7.023.51-18.6412.35-13.282829.3
2020 (7)12.2949.150.3350.00.538.161.7542.282.690.574.31-27.4814.24-4.612580
2019 (6)8.2427.160.2215.790.4919.511.2318.272.67-8.945.95-6.0114.93-6.9900
2018 (5)6.4816.970.190.00.4151.851.04-9.572.93-14.516.3329.8216.05-22.6800
2017 (4)5.54-17.070.1918.750.273.851.15-20.143.4343.194.8725.2220.76-3.7100
2016 (3)6.686.880.1660.00.26-16.131.4425.222.4049.73.89-21.5321.5617.1600
2015 (2)6.2500.100.3101.1501.6004.96018.40000

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