玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)49.728.9411.082.9212.7413.622.9812.0313.312.036.284.15.873.492.285.992.842.04.08-2.44-6.2839290.00.0
23Q3 (19)45.642.930.932.59-1.15-0.772.66-2.21-6.011.91-10.33-15.115.67-3.96-1.685.83-4.99-6.874.18-12.88-15.8939290.0-0.23
23Q2 (18)44.34-3.276.772.62-1.51.952.7211.488.372.1316.398.125.911.83-4.526.1315.251.54.8020.331.2739290.0-0.23
23Q1 (17)45.842.4113.972.663.5-1.482.44-7.220.831.83-6.15-0.545.801.06-13.565.32-9.41-11.533.99-8.36-12.7439290.0-0.23
22Q4 (16)44.76-1.029.412.57-1.53-8.212.63-7.075.21.95-13.33-2.995.74-0.52-16.115.88-6.11-3.854.36-12.44-11.333929-0.23-0.23
22Q3 (15)45.228.8913.762.611.56-2.252.8312.75-5.982.2514.2120.975.77-6.73-14.076.263.55-17.354.984.896.3339380.0-3.34
22Q2 (14)41.533.264.92.57-4.81-6.22.513.726.361.977.07-2.966.19-7.82-10.596.040.451.394.743.69-7.4939380.0-3.34
22Q1 (13)40.22-1.69-2.072.7-3.5712.032.42-3.271.631.84-8.46-6.126.71-1.9214.46.02-1.5475.264.57-6.89-4.1439380.0-3.34
21Q4 (12)40.912.924.982.84.8727.272.5-16.94-8.422.018.063.616.841.921.246.11-19.3-12.774.915.0-1.33938-3.34-3.34
21Q3 (11)39.750.43.892.67-2.5532.183.0127.5430.871.86-8.37-1.596.72-2.9527.227.5727.0325.964.68-8.74-5.2840740.0-3.82
21Q2 (10)39.59-3.647.392.7413.6961.182.3667.3834.862.033.5722.296.9217.949.355.9673.63-8.515.137.44-17.0340740.0-3.82
21Q1 (9)41.075.396.652.419.553.881.41-48.35-47.971.961.035.385.873.94-2.63.43-50.99-51.214.77-4.14-1.1940740.0-3.21
20Q4 (8)38.971.86-3.562.28.91-9.092.7318.77.911.942.654.865.656.93-5.737.0116.5311.894.980.788.744074-3.82-3.21
20Q3 (7)38.2642.441.812.0218.82-0.492.331.43-20.961.8913.86-1.565.28-16.58-2.266.01-7.73-22.374.94-20.07-3.3142360.00.64
20Q2 (6)26.86-30.25-27.171.7-26.72-23.771.75-35.42-33.461.66-10.75-19.426.335.064.676.52-7.42-8.646.1827.9610.6442360.640.64
20Q1 (5)38.51-4.7-6.142.32-4.13-5.312.717.1113.871.860.54-8.376.020.60.897.0412.421.324.835.5-2.3842090.00.0
19Q4 (4)40.417.530.02.4219.210.02.53-13.060.01.85-3.650.05.9910.860.06.26-19.150.04.58-10.390.042090.00.0
19Q3 (3)37.581.90.02.03-8.970.02.9110.650.01.92-6.80.05.40-10.660.07.748.590.05.11-8.530.042090.00.0
19Q2 (2)36.88-10.110.02.23-8.980.02.6310.50.02.061.480.06.051.260.07.1322.940.05.5912.90.042090.00.0
19Q1 (1)41.030.00.02.450.00.02.380.00.02.030.00.05.970.00.05.800.00.04.950.00.042090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)185.538.0410.783.0610.814.047.89-1.625.81-4.615.83-3.74.25-8.9439290.0
2022 (9)171.736.4610.46-1.5110.3911.848.022.046.09-7.486.055.054.67-4.163929-0.23
2021 (8)161.3113.1210.6228.739.29-2.217.866.946.5813.85.76-13.554.87-5.463938-3.34
2020 (7)142.6-8.538.25-9.649.5-9.097.35-6.615.79-1.216.66-0.615.152.14074-3.82
2019 (6)155.9-3.789.130.8810.4513.837.87-6.865.864.856.7018.315.05-3.242360.64
2018 (5)162.030.569.055.369.1818.768.453.685.594.775.6718.15.223.1142090.14
2017 (4)161.132.068.59-4.877.730.918.15-2.165.33-6.84.80-1.135.06-4.1442034.5
2016 (3)157.874.769.03-0.557.669.278.330.245.72-5.074.854.35.28-4.3240223.61
2015 (2)150.692.439.081.07.0111.458.319.26.03-1.394.658.815.516.6138827.33
2014 (1)147.127.878.9910.446.293.117.611.336.1104.2805.1703617-0.08

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