玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.17-0.590.0316.16-2.47-0.4315.30-10.9936.1212.97-4.8460.923.76-0.2764.192.347.3485.710.157.1415.3830.91-5.0110.5982.38-12.45-30.1105.659.7-26.8-5.65-258.4187.2514.98-7.59-2.41
23Q3 (19)32.363.6513.5416.5715.2344.4617.19-23.05-2.8813.63-3.6714.633.77-2.087.412.18-0.4626.010.140.07.6932.54-15.72-3.9694.09-3.78-25.1596.3149.6748.453.57-90.0-89.8816.21-2.0-10.44
23Q2 (18)31.220.29-0.5414.38-10.123.8322.3452.767.9714.1543.3630.293.8537.9928.762.1937.7447.970.147.6916.6738.6123.5926.5597.79-4.88-22.3664.34-41.1-38.1235.66479.77957.3116.549.68-4.67
23Q1 (17)31.13-3.218.516.00-1.4287.3514.6330.169.349.8722.46-13.952.7921.83-10.01.5926.191.920.130.08.3331.2411.770.35102.81-12.76-13.16109.24-24.3170.85-9.3978.82-126.0415.08-1.76-10.45
22Q4 (16)32.1612.8413.816.2341.552.3911.24-36.510.858.06-32.21-1.952.29-34.76-1.721.26-27.175.00.130.00.027.95-17.5-0.39117.85-6.252.67144.33122.4837.38-44.33-225.77-776.1215.35-15.19-6.74
22Q3 (15)28.50-9.21-0.7711.47-17.180.2617.7033.0889.111.899.4858.963.5117.3967.941.7316.8957.270.138.330.033.8811.0522.44125.70-0.217.9564.88-37.61-46.9635.25947.53257.9918.104.326.41
22Q2 (14)31.3919.4913.3613.8562.1843.2313.30-0.687.3210.86-5.3296.032.99-3.5592.91.48-5.1370.110.120.0-7.6930.51-1.9919.23125.966.399.9103.9862.62-23.71-4.16-111.5388.5417.353.033.58
22Q1 (13)26.27-7.044.628.54-19.81-22.5713.3831.9549.1611.4739.5468.683.1033.0554.231.5630.047.170.12-7.69-7.6931.1310.9415.08118.393.140.763.94-39.14-48.0636.06812.6256.1216.842.318.93
21Q4 (12)28.26-1.65.0910.65-6.9115.2610.148.3314.458.229.8955.392.3311.4854.31.209.0946.340.130.00.028.061.41-0.14114.79-1.42-5.44105.06-14.10.68-5.0677.32-16.3916.46-3.23-0.24
21Q3 (11)28.723.7223.8511.4418.364.849.3631.8323.167.4835.0226.142.0934.8422.941.1026.4427.910.130.08.3327.678.131.1116.441.6-13.72122.31-10.2633.81-22.3138.53-359.7117.011.5519.12
21Q2 (10)27.6910.2759.239.67-12.33576.227.10-20.85256.395.54-18.53272.591.55-22.89342.190.87-17.921840.00.130.062.525.59-5.43.81114.61-2.52-18.79136.3010.72537.59-36.30-57.15-127.6816.758.34-10.24
21Q1 (9)25.11-6.62-8.0611.0319.3716.978.971.2433.096.8028.5427.582.0133.1132.241.0629.2723.260.130.08.3327.05-3.74-1.53117.57-3.15-16.5123.1017.97-11.83-23.10-431.2542.2615.46-6.30
20Q4 (8)26.8915.9617.479.2433.1452.228.8616.581184.065.29-10.79423.761.51-11.18403.330.82-4.65121.620.138.338.3328.102.6735.68121.39-10.05-14.81104.3514.15-88.07-4.35-150.6199.4416.5015.550
20Q3 (7)23.1933.35-10.816.94385.31-10.347.60267.4202.795.93284.74183.731.70365.62188.140.861820.075.510.1250.09.0927.3711.0312.77134.96-4.37-7.2791.41393.47-70.168.59-93.45104.1614.28-23.47-10.92
20Q2 (6)17.39-36.32-30.021.43-84.84-76.48-4.54-167.36-215.23-3.21-160.23-203.55-0.64-142.11-175.29-0.05-105.81-108.470.08-33.33-27.2724.65-10.27-6.56141.130.23-6.32-31.15-122.31-120.16131.15427.87340.7118.6606.32
20Q1 (5)27.3119.31-2.119.4355.35-15.656.74876.81-42.15.33427.72-42.561.52406.67-46.480.86132.43-39.440.120.0-7.6927.4732.64-11.73140.81-1.19-0.75139.62-84.0445.09-40.0094.84-1104.210.000-100.0
19Q4 (4)22.89-11.960.06.07-21.580.00.69-72.510.01.01-51.670.00.30-49.150.00.37-24.490.00.129.090.020.71-14.670.0142.50-2.090.0875.00185.650.0-775.00-275.640.00.00-100.00.0
19Q3 (3)26.004.630.07.7427.30.02.51-36.290.02.09-32.580.00.59-30.590.00.49-16.950.00.110.00.024.27-8.00.0145.54-3.390.0306.3298.280.0-206.32-278.680.016.03-8.660.0
19Q2 (2)24.85-10.930.06.08-45.620.03.94-66.150.03.10-66.590.00.85-70.070.00.59-58.450.00.11-15.380.026.38-15.230.0150.656.180.0154.4860.540.0-54.48-1467.80.017.5517.710.0
19Q1 (1)27.900.00.011.180.00.011.640.00.09.280.00.02.840.00.01.420.00.00.130.00.031.120.00.0141.880.00.096.230.00.03.980.00.014.910.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.737.0915.8025.413.34-11.5517.2823.9612.6520.0214.0318.58.1632.250.567.6933.237.6482.38-30.191.421.148.61-10.390.2438.1615.68-7.27
2022 (9)29.638.0212.6017.7615.08-9.5313.9456.6310.5450.1411.8448.376.1746.90.520.030.8713.91117.852.6790.39-24.799.6100.178.3816.913.05
2021 (8)27.4313.2510.7048.6116.67-13.728.9063.97.0281.47.9896.074.2066.670.5215.5627.100.07114.79-5.44120.19-9.41-20.1900.16-35.3816.412.95
2020 (7)24.22-4.727.20-7.9319.327.535.4313.63.87-1.784.07-11.92.52-13.40.45-6.2527.085.58121.39-14.81132.69-18.91-32.6900.258.0315.94-0.87
2019 (6)25.42-0.047.82-12.8217.9712.574.78-38.563.94-32.074.62-36.362.91-26.330.48-7.6925.65-2.06142.50-1.31163.6242.0-63.6200.23-14.516.088.87
2018 (5)25.43-2.98.97-18.4515.966.87.78-8.045.80-6.457.26-9.73.95-7.060.52-7.1426.193.72144.394.19115.23-11.48-15.2300.27101.6714.777.03
2017 (4)26.19-4.6211.00-5.2514.942.498.46-18.56.20-17.558.04-20.324.25-15.670.56-3.4525.25-4.39138.598.54130.1816.33-30.1000.13013.800.36
2016 (3)27.46-5.811.61-10.4214.582.6310.38-19.667.52-26.9210.09-29.295.04-24.780.58-3.3326.41-7.11127.68-3.44111.9011.56-11.9000.00013.75-2.62
2015 (2)29.151.7512.96-0.9914.212.8212.92-9.0110.29-8.6114.27-15.116.70-11.960.60-4.7628.43-2.34132.23-0.98100.318.85-0.3100.00014.124.21
2014 (1)28.65013.09013.82-7.7914.20011.26016.8107.6100.63-4.5529.113.01133.54-3.8792.15-3.417.8570.90.00013.55-3.42

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