- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.43 | -15.31 | -13.38 | 0.09 | -10.0 | -10.0 | 0.35 | -33.96 | -16.67 | 0.16 | -11.11 | -5.88 | 2.62 | 6.27 | 3.91 | 10.20 | -22.03 | -3.79 | 4.66 | 4.96 | 8.66 | 826 | 0.0 | 0.0 |
| 23Q3 (19) | 4.05 | 28.16 | 61.35 | 0.1 | 0.0 | 25.0 | 0.53 | 51.43 | 43.24 | 0.18 | 0.0 | 5.88 | 2.47 | -21.98 | -22.53 | 13.09 | 18.15 | -11.22 | 4.44 | -21.98 | -34.38 | 826 | 0.0 | -18.54 |
| 23Q2 (18) | 3.16 | -0.63 | -10.99 | 0.1 | 11.11 | 11.11 | 0.35 | -14.63 | -7.89 | 0.18 | 5.88 | 12.5 | 3.16 | 11.81 | 24.82 | 11.08 | -14.09 | 3.47 | 5.70 | 6.55 | 26.38 | 826 | 0.0 | -18.54 |
| 23Q1 (17) | 3.18 | -19.7 | -51.52 | 0.09 | -10.0 | 12.5 | 0.41 | -2.38 | 2.5 | 0.17 | 0.0 | 21.43 | 2.83 | 12.08 | 132.08 | 12.89 | 21.56 | 111.45 | 5.35 | 24.53 | 150.49 | 826 | 0.0 | -18.54 |
| 22Q4 (16) | 3.96 | 57.77 | -19.68 | 0.1 | 25.0 | 11.11 | 0.42 | 13.51 | 23.53 | 0.17 | 0.0 | 13.33 | 2.53 | -20.77 | 38.33 | 10.61 | -28.05 | 53.79 | 4.29 | -36.62 | 41.09 | 826 | -18.54 | -18.54 |
| 22Q3 (15) | 2.51 | -29.3 | -36.46 | 0.08 | -11.11 | 14.29 | 0.37 | -2.63 | 42.31 | 0.17 | 6.25 | 13.33 | 3.19 | 25.72 | 79.85 | 14.74 | 37.71 | 123.95 | 6.77 | 50.27 | 78.35 | 1014 | 0.0 | 11.8 |
| 22Q2 (14) | 3.55 | -45.88 | -26.35 | 0.09 | 12.5 | 12.5 | 0.38 | -5.0 | -15.56 | 0.16 | 14.29 | 0.0 | 2.54 | 107.89 | 52.75 | 10.70 | 75.55 | 14.65 | 4.51 | 111.19 | 35.77 | 1014 | 0.0 | 11.8 |
| 22Q1 (13) | 6.56 | 33.06 | 39.57 | 0.08 | -11.11 | 14.29 | 0.4 | 17.65 | 2.56 | 0.14 | -6.67 | -6.67 | 1.22 | -33.2 | -18.12 | 6.10 | -11.59 | -26.52 | 2.13 | -29.86 | -33.13 | 1014 | 0.0 | 11.8 |
| 21Q4 (12) | 4.93 | 24.81 | 1.02 | 0.09 | 28.57 | -25.0 | 0.34 | 30.77 | -17.07 | 0.15 | 0.0 | 7.14 | 1.83 | 3.01 | -25.76 | 6.90 | 4.77 | -17.91 | 3.04 | -19.88 | 6.06 | 1014 | 11.8 | 11.8 |
| 21Q3 (11) | 3.95 | -18.05 | -12.03 | 0.07 | -12.5 | -12.5 | 0.26 | -42.22 | -38.1 | 0.15 | -6.25 | 7.14 | 1.77 | 6.77 | -0.54 | 6.58 | -29.5 | -29.63 | 3.80 | 14.4 | 21.79 | 907 | 0.0 | 43.97 |
| 21Q2 (10) | 4.82 | 2.55 | 23.91 | 0.08 | 14.29 | 33.33 | 0.45 | 15.38 | 32.35 | 0.16 | 6.67 | 23.08 | 1.66 | 11.44 | 7.61 | 9.34 | 12.51 | 6.82 | 3.32 | 4.01 | -0.67 | 907 | 0.0 | 43.97 |
| 21Q1 (9) | 4.7 | -3.69 | 86.51 | 0.07 | -41.67 | 75.0 | 0.39 | -4.88 | 11.43 | 0.15 | 7.14 | 25.0 | 1.49 | -39.43 | -6.17 | 8.30 | -1.24 | -40.26 | 3.19 | 11.25 | -32.98 | 907 | 0.0 | 23.07 |
| 20Q4 (8) | 4.88 | 8.69 | 45.24 | 0.12 | 50.0 | 71.43 | 0.41 | -2.38 | 24.24 | 0.14 | 0.0 | 40.0 | 2.46 | 38.01 | 18.03 | 8.40 | -10.18 | -14.46 | 2.87 | -7.99 | -3.61 | 907 | 43.97 | 23.07 |
| 20Q3 (7) | 4.49 | 15.42 | 26.12 | 0.08 | 33.33 | 14.29 | 0.42 | 23.53 | 40.0 | 0.14 | 7.69 | 55.56 | 1.78 | 15.52 | -9.39 | 9.35 | 7.02 | 11.0 | 3.12 | -6.7 | 23.34 | 630 | 0.0 | -14.52 |
| 20Q2 (6) | 3.89 | 54.37 | 77.63 | 0.06 | 50.0 | -14.29 | 0.34 | -2.86 | 21.43 | 0.13 | 8.33 | 44.44 | 1.54 | -2.83 | -51.74 | 8.74 | -37.07 | -31.64 | 3.34 | -29.82 | -18.68 | 630 | -14.52 | -14.52 |
| 20Q1 (5) | 2.52 | -25.0 | -7.69 | 0.04 | -42.86 | -20.0 | 0.35 | 6.06 | 45.83 | 0.12 | 20.0 | 71.43 | 1.59 | -23.81 | -13.33 | 13.89 | 41.41 | 57.99 | 4.76 | 60.0 | 85.71 | 737 | 0.0 | 0.0 |
| 19Q4 (4) | 3.36 | -5.62 | 0.0 | 0.07 | 0.0 | 0.0 | 0.33 | 10.0 | 0.0 | 0.1 | 11.11 | 0.0 | 2.08 | 5.95 | 0.0 | 9.82 | 16.55 | 0.0 | 2.98 | 17.72 | 0.0 | 737 | 0.0 | 0.0 |
| 19Q3 (3) | 3.56 | 62.56 | 0.0 | 0.07 | 0.0 | 0.0 | 0.3 | 7.14 | 0.0 | 0.09 | 0.0 | 0.0 | 1.97 | -38.48 | 0.0 | 8.43 | -34.09 | 0.0 | 2.53 | -38.48 | 0.0 | 737 | 0.0 | 0.0 |
| 19Q2 (2) | 2.19 | -19.78 | 0.0 | 0.07 | 40.0 | 0.0 | 0.28 | 16.67 | 0.0 | 0.09 | 28.57 | 0.0 | 3.20 | 74.52 | 0.0 | 12.79 | 45.43 | 0.0 | 4.11 | 60.27 | 0.0 | 737 | 0.0 | 0.0 |
| 19Q1 (1) | 2.73 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.83 | 0.0 | 0.0 | 8.79 | 0.0 | 0.0 | 2.56 | 0.0 | 0.0 | 737 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.82 | -16.7 | 0.37 | 5.71 | 1.63 | 3.82 | 0.69 | 7.81 | 2.68 | 26.9 | 11.79 | 24.63 | 4.99 | 29.42 | 826 | 0.0 |
| 2022 (9) | 16.59 | -9.79 | 0.35 | 9.38 | 1.57 | 9.03 | 0.64 | 4.92 | 2.11 | 21.24 | 9.46 | 20.86 | 3.86 | 16.3 | 826 | -18.54 |
| 2021 (8) | 18.39 | 16.54 | 0.32 | 6.67 | 1.44 | -5.26 | 0.61 | 17.31 | 1.74 | -8.47 | 7.83 | -18.71 | 3.32 | 0.66 | 1014 | 11.8 |
| 2020 (7) | 15.78 | 33.16 | 0.3 | 15.38 | 1.52 | 32.17 | 0.52 | 44.44 | 1.90 | -13.35 | 9.63 | -0.74 | 3.30 | 8.47 | 907 | 43.97 |
| 2019 (6) | 11.85 | -2.71 | 0.26 | 0.0 | 1.15 | 13.86 | 0.36 | 16.13 | 2.19 | 2.78 | 9.70 | 17.03 | 3.04 | 19.36 | 630 | -14.52 |
| 2018 (5) | 12.18 | -5.73 | 0.26 | -10.34 | 1.01 | -20.47 | 0.31 | 24.0 | 2.13 | -4.9 | 8.29 | -15.64 | 2.55 | 31.53 | 737 | -17.19 |
| 2017 (4) | 12.92 | 10.05 | 0.29 | -12.12 | 1.27 | 22.12 | 0.25 | 19.05 | 2.24 | -20.15 | 9.83 | 10.96 | 1.93 | 8.17 | 890 | -21.45 |
| 2016 (3) | 11.74 | 39.6 | 0.33 | 50.0 | 1.04 | 96.23 | 0.21 | 110.0 | 2.81 | 7.45 | 8.86 | 40.57 | 1.79 | 50.43 | 1133 | 3.85 |
| 2015 (2) | 8.41 | 14.73 | 0.22 | 46.67 | 0.53 | -29.33 | 0.1 | 11.11 | 2.62 | 27.83 | 6.30 | -38.41 | 1.19 | -3.16 | 1091 | 0 |
| 2014 (1) | 7.33 | 6.08 | 0.15 | -28.57 | 0.75 | 33.93 | 0.09 | 800.0 | 2.05 | 0 | 10.23 | 0 | 1.23 | 0 | 0 | 0 |
