玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)36.56-2.6929.9724.434.6359.0521.99-9.7365.5916.89-12.4968.394.25-10.53103.352.68-7.27101.50.157.1425.030.09-9.3729.0362.01-10.34-7.06110.9216.14-4.42-10.92-377.6731.9619.21-12.36-13.35
23Q3 (19)37.5716.2846.9323.3540.58132.5724.3639.1291.0619.3037.37100.624.7546.6112.052.8947.45104.960.147.697.6933.2022.1550.8469.16-6.2-5.7495.510.7621.163.93-24.63-81.4321.92-12.88-6.64
23Q2 (18)32.3117.0724.716.6155.3833.0917.5169.1821.1814.0575.4116.313.2488.37-2.991.9678.183.160.130.0-13.3327.1830.9923.9473.73-2.830.4894.78-8.099.215.22266.96-60.525.164.716.64
23Q1 (17)27.60-1.8812.8410.69-30.436.0110.35-22.06-2.738.01-20.14-7.511.72-17.7-18.481.10-17.29-7.560.138.330.020.75-11.025.8775.8813.73-17.64103.12-11.1438.23-3.1280.53-111.5824.038.39-1.19
22Q4 (16)28.1310.0117.2115.3652.9947.8313.284.1632.410.034.2629.752.09-6.73.471.33-5.6717.70.12-7.69-7.6923.325.9523.7166.72-9.06-25.79116.0547.2312.48-16.05-175.79-405.5622.17-5.584.04
22Q3 (15)25.57-1.313.6910.04-19.551.2112.75-11.76-13.159.62-20.36-15.242.24-32.93-27.741.41-25.79-15.570.13-13.33-7.1422.010.36-5.7473.37-0.01-25.6978.82-9.1817.6121.1860.34-33.6523.488.851.03
22Q2 (14)25.915.93-12.5312.4858.78-18.5414.4535.814.6312.0839.4916.153.3458.2915.971.9059.6620.250.1515.387.1421.9311.89-3.8673.38-20.35-20.4186.7916.34-22.0613.21-51.05216.2321.57-11.31-4.98
22Q1 (13)24.461.92-21.687.86-24.35-51.8710.646.08-39.788.6612.03-40.772.114.46-48.161.195.31-44.130.130.0-7.1419.603.98-25.4892.132.47-5.0474.60-27.69-19.6626.98950.0235.824.3214.125.14
21Q4 (12)24.00-2.68-3.0710.394.74-13.9910.03-31.6823.077.73-31.8918.022.02-34.8414.771.13-32.3413.00.13-7.14-7.1418.85-19.276.9889.91-8.94-7.38103.1753.94-29.78-3.17-109.9593.2421.31-8.310.82
21Q3 (11)24.66-16.7512.149.92-35.2543.5614.686.3215.0211.359.13207.593.107.64252.271.675.7209.260.140.016.6723.352.3756.9298.747.092.7267.02-39.82-54.7231.91380.85166.4923.242.386.46
21Q2 (10)29.62-5.1657.5515.32-6.18817.3713.81-21.844084.8510.40-28.862211.112.88-29.241594.121.58-25.82586.960.140.0-33.3322.81-13.2775.3392.20-4.975.71111.3619.93-76.14-11.36-241.4197.1622.70-1.86-17.54
21Q1 (9)31.2326.13016.3335.18017.67116.81014.62123.2104.07131.2502.13113.000.140.0026.3049.26097.02-0.05092.86-36.8108.04117.12023.1320.280
20Q4 (8)24.7612.6012.0874.8208.1574.8906.5577.5101.76100.001.0085.1900.1416.67017.6218.41097.070.980146.94-0.720-46.942.21019.23-11.910
20Q3 (7)21.9916.9706.91313.7704.661312.1203.69720.000.88417.6500.54134.7800.12-42.86014.8814.37096.1310.220148.00-68.290-48.0088.0021.83-20.70
20Q2 (6)18.80001.67000.33000.45000.17000.23000.210013.010087.2200466.6700-400.000027.5300
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.8430.119.2868.098.131.4218.9947.5514.8946.1213.3935.538.5844.20.550.028.1529.4362.01-7.06101.5113.73-1.5100.09-33.2822.38-1.97
2022 (9)26.01-5.0411.47-11.778.020.3112.87-8.4610.19-7.629.88-17.945.95-9.440.55-1.7921.75-4.7366.72-25.7989.25-3.4410.7542.090.14-18.3622.831.02
2021 (8)27.3927.7513.00110.027.99-21.3414.06267.111.03251.2712.04333.096.57273.30.5621.7422.8353.3289.91-7.3892.44-42.887.5600.17-14.8622.60-3.91
2020 (7)21.4412.846.19104.9710.16-3.173.8355.693.1457.02.7851.091.7625.710.46-14.8114.898.5397.0714.42161.8431.5-61.8400.20023.52-5.12
2019 (6)19.0010.473.02-17.4910.4921.912.46-44.472.00-42.691.84-46.821.40-42.390.54-11.4813.72-1.1584.8461.45123.0849.77-23.0800.00024.794.95
2018 (5)17.2013.913.6645.828.61-0.184.43330.13.49730.953.46723.812.43367.310.610.013.8833.3352.55-27.7682.18-66.017.8200.00023.6211.63
2017 (4)15.10-22.162.51-59.658.62-0.851.03-81.870.42-90.750.42-90.430.52-83.650.61-6.1510.41-30.8872.7428.43241.67121.1-141.6700.00021.16-1.9
2016 (3)19.40-7.096.22-1.278.70-0.865.68-4.224.542.024.391.623.18-5.070.65-4.4115.06-3.1556.6431.05109.303.14-9.3000.00021.573.06
2015 (2)20.88-12.056.30-43.858.774.395.93-50.424.45-49.374.32-51.023.35-46.40.68-1.4515.55-25.9243.22-1.35105.9713.12-6.7200.00020.930.43
2014 (1)23.74011.2208.40011.9608.7908.8206.2500.69020.99043.81093.6806.3200.00020.840

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