玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)29.8120.4423.1817.5961.5230.312.18-17.9216.899.73-18.9816.394.61-45.723.592.63-41.0310.50.27-27.03-3.5714.00-13.2613.1871.19-13.6523.42144.1296.0711.36-44.12-266.51-50.013.0649.2612.01
23Q3 (19)24.7515.49-0.410.8942.5424.4614.8427.27-3.5712.0129.84-2.048.4945.1344.634.4639.3723.550.378.8227.5916.1423.87-6.3382.44-17.9945.9973.5011.6228.6326.50-22.41-38.188.75-0.79-32.54
23Q2 (18)21.43-20.33-9.07.64-42.21-6.7211.66-21.8-0.179.25-23.620.655.8514.4876.743.201.9155.340.3430.7754.5513.03-23.26-7.13100.5348.5443.3765.85-25.78-7.3934.15203.0518.28.82-11.71-31.47
23Q1 (17)26.9011.167.3413.22-2.0728.3514.9143.097.6512.1144.869.795.1137.0-1.733.1431.93-3.980.26-7.14-10.3416.9837.278.1567.6817.3425.6688.73-31.4320.5411.27138.31-54.939.99-14.32-10.4
22Q4 (16)24.20-2.6216.0713.5054.2961.2910.42-32.2915.398.36-31.8115.153.73-36.46-15.032.38-34.07-16.20.28-3.45-28.2112.37-28.2116.4857.682.14-12.58129.41126.4739.18-29.41-168.63-519.1211.66-10.121.33
22Q3 (15)24.855.527.678.756.84-26.5315.3931.7633.7112.2633.4133.415.8777.3434.633.6175.2425.780.2931.82-6.4517.2322.8127.6356.47-19.4721.9957.14-19.64-43.8842.8648.351278.5712.970.7831.68
22Q2 (14)23.55-6.03-10.258.19-20.49-24.6611.68-15.6735.039.19-16.687.363.31-36.3530.832.06-37.017.050.22-24.1410.014.03-10.6419.470.1230.1917.1271.11-3.4-43.5328.8915.56211.4312.8715.43-7.28
22Q1 (13)25.0620.19-20.0110.3023.06-41.8713.8553.38-20.9511.0351.93-21.775.2018.4527.453.2715.147.570.29-25.6438.115.7047.83-23.8653.86-18.3760.3573.61-20.83-27.6625.00256.251525.011.1516.02-21.37
21Q4 (12)20.85-9.66-11.848.37-29.72-41.19.03-21.55-20.447.26-21.0-20.744.390.6929.52.84-1.0514.520.3925.8144.4410.62-21.33-23.9865.9842.5480.4292.98-8.68-26.597.02292.98128.719.61-2.44-23.37
21Q3 (11)23.08-12.04-18.1611.919.57-23.4611.5133.06-19.349.197.36-20.364.3672.33-20.152.8763.07-18.470.3155.03.3313.5014.89-17.3346.29-22.6815.26101.82-19.14-6.22-3.6485.9757.589.85-29.03-0.51
21Q2 (10)26.24-16.25-10.8110.87-38.66-24.28.65-50.63-37.98.56-39.29-25.632.53-37.99-49.091.76-42.11-43.770.20-4.76-25.9311.75-43.02-27.1159.8778.24-18.2125.9323.7522.11-25.93-1377.78-729.6313.88-2.120
21Q1 (9)31.3332.475.5617.7224.711.5217.5254.364.7814.1053.934.374.0820.35-21.693.0422.58-13.880.21-22.22-19.2320.6247.67.4533.59-8.15-30.81101.75-19.677.83-1.7592.82-131.1414.1813.0827.17
20Q4 (8)23.65-16.13-20.7414.21-8.68-9.211.35-20.46-10.139.16-20.62-9.313.39-37.91-33.532.48-29.55-28.120.27-10.0-20.5913.97-14.45-4.5836.57-8.94-25.58126.6716.671.95-24.44-185.19-0.8312.5426.674.24
20Q3 (7)28.20-4.15-2.0815.568.5119.0514.272.444.3911.540.264.435.469.865.03.5212.466.670.3011.110.016.331.31.4940.16-45.13-17.76108.575.2813.91-8.57-174.29-282.869.900-19.38
20Q2 (6)29.42-0.8813.7214.34-9.7525.913.93-16.6911.011.51-14.813.184.97-4.6116.943.13-11.3313.410.273.850.016.12-16.05.573.1950.754.68103.129.2813.65-3.12-155.47-133.750.00-100.0-100.0
20Q1 (5)29.68-0.543.9915.891.534.7516.7232.383.7213.5133.764.815.212.16-4.43.532.32-9.720.26-23.53-13.3319.1931.083.0148.55-1.211.7494.37-24.051.35.63123.242.8211.15-7.321.55
19Q4 (4)29.843.610.015.6519.740.012.63-7.610.010.10-8.60.05.10-1.920.03.454.550.00.3413.330.014.64-9.010.049.140.630.0124.2430.350.0-24.24-617.170.012.03-2.040.0
19Q3 (3)28.8011.330.013.0714.750.013.678.920.011.058.650.05.2022.350.03.3019.570.00.3011.110.016.095.30.048.83-30.160.095.315.040.04.69-49.380.012.284.870.0
19Q2 (2)25.87-9.360.011.39-24.920.012.55-22.150.010.17-21.10.04.25-22.020.02.76-29.410.00.27-10.00.015.28-17.980.069.9260.920.090.74-2.590.09.2668.980.011.716.650.0
19Q1 (1)28.540.00.015.170.00.016.120.00.012.890.00.05.450.00.03.910.00.00.300.00.018.630.00.043.450.00.093.150.00.05.480.00.010.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.343.5611.9015.761.46-21.1313.383.4810.754.4723.6832.2914.4430.091.3425.2314.950.3471.1923.4289.0512.0111.24-45.140.15-36.199.95-17.84
2022 (9)24.470.3710.28-10.761.86-9.9912.9315.2410.2910.6517.9019.4111.1010.891.070.014.9010.757.68-12.5879.51-22.4720.4900.23-32.1112.117.17
2021 (8)24.38-12.4311.52-23.32.061.4311.22-20.439.30-18.8514.99-20.0510.01-24.41.07-6.9613.46-18.3765.9880.42102.55-3.62-2.5500.3427.1311.30-0.62
2020 (7)27.84-1.815.027.982.03-2.3214.102.8411.463.9918.75-4.5813.24-4.341.15-7.2616.492.336.57-25.58106.404.77-6.4000.27-39.3911.37-3.4
2019 (6)28.357.3513.9121.382.0887.513.7114.0611.0211.8819.657.4913.847.451.24-5.3416.1221.4849.1431.6101.566.24-1.5600.44-37.4311.77-1.18
2018 (5)26.414.4711.468.731.1113.2812.0221.789.8520.1218.280.2712.886.11.31-11.4913.2720.6437.34-20.1195.59-10.814.8500.70011.9119.22
2017 (4)25.281.4910.541.050.9817.099.87-3.998.20-3.9818.23-15.4512.14-12.661.48-9.211.00-2.1446.74-16.09107.185.34-6.6300.0009.99-5.67
2016 (3)24.914.9710.431.760.8438.2410.28-4.818.54-9.5321.56-15.8113.90-9.561.630.011.24-2.2655.701.92101.747.16-1.7400.00010.595.37
2015 (2)23.734.7710.25-1.730.6141.5610.80-2.889.440.4325.61-20.0215.37-18.071.63-18.511.50-0.9554.65-32.9694.941.055.06-16.340.00010.051.41
2014 (1)22.65010.4300.4324.0111.1209.40032.02018.7602.0016.9611.61-19.8281.5244.3993.960.146.04-2.090.0009.91-13.07

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