玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.98-52.01-39.27-12.63-224.68-212.47-13.82-198.57-255.11-10.87-195.6-197.23-1.54-174.04-143.26-1.34-176.57-149.080.12-20.0-50.0-5.94-129.15-146.1213.58-18.78-47.7189.2923.63-27.887.14-74.29127.2717.91-10.4529.59
23Q3 (19)41.6323.1318.5410.13394.15450.5414.022236.67583.911.37133.95564.912.08156.79530.31.75165.15629.170.1515.387.1420.38163.65123.4616.72-22.45-51.8872.22-85.56-13.3327.78109.2666.6720.0012.83.9
23Q2 (18)33.81-6.65-33.142.05-55.04-89.120.60-93.69-96.544.86-35.8-65.460.81-48.73-74.840.66-47.62-71.670.13-23.53-23.537.73-50.48-66.1121.56-16.4-48.31500.00935.71358.33-300.00-680.0-3200.017.73-7.17-10.64
23Q1 (17)36.2210.09-23.814.56-59.39-42.219.516.73-4.87.57-32.29-7.341.58-55.6213.671.26-53.8513.510.17-29.1721.4315.6121.2-7.4725.79-0.69-27.4548.28-61.01-39.0251.72297.49148.2819.1038.21-26.37
22Q4 (16)32.90-6.32-42.1511.23510.33-33.158.91334.63-51.6511.18553.8-24.513.56978.7933.332.731037.518.70.2471.4350.012.8841.23-46.6725.97-25.2755.88123.8148.5734.81-26.19-257.14-420.8313.82-28.21-50.87
22Q3 (15)35.12-30.55-41.41.84-90.24-83.352.05-88.16-88.691.71-87.85-88.40.33-89.75-85.650.24-89.7-87.430.14-17.657.699.12-60.02-63.6834.75-16.69116.2483.33-23.6133.3316.67283.33-58.3319.25-2.97-23.91
22Q2 (14)50.576.37-4.4918.85138.9111.1417.3273.374.4614.0772.22-28.653.22131.65-20.32.33109.91-26.030.1721.436.2522.8135.212.4741.7117.3364.02109.0937.86.82-9.09-143.64-327.2719.84-23.52-15.07
22Q1 (13)47.54-16.41-1.047.89-53.04-60.759.99-45.79-46.618.17-44.83-44.831.39-47.94-49.821.11-51.74-50.220.14-12.5-6.6716.87-30.14-30.1235.55113.3913.8379.17-13.8-25.420.83155.21355.2125.94-7.7938.72
21Q4 (12)56.87-5.113.9716.8052.04-26.0218.431.65-14.3214.810.47-32.02.6716.09-46.392.3020.42-44.840.1623.08-15.7924.15-3.82-4.5816.663.67-9.0691.8446.94-13.28.16-79.59240.8228.1311.1926.31
21Q3 (11)59.9313.1837.1711.05-34.85-52.7618.139.35-18.4814.74-25.25-18.162.30-43.07-51.171.91-39.37-49.20.13-18.75-38.125.1112.8-0.9916.07-36.81-22.462.50-38.8-40.5940.001980.0870.025.308.383.33
21Q2 (10)52.9510.228.5916.96-15.6243.3616.58-11.38-1.4919.7233.1577.024.0445.85182.523.1541.26191.670.166.6760.022.26-7.79-0.7125.43-18.57-16.32102.13-3.7650.5-2.1373.94-107.4523.3624.920
21Q1 (9)48.04-12.18-2.0620.10-11.4910.9318.71-13.0210.0614.81-32.08.92.77-44.3818.382.23-46.5219.890.15-21.057.1424.14-4.629.3331.2370.47-5.13106.120.31-1.46-8.16-40.82-6.1218.70-16.030
20Q4 (8)54.7025.216.8322.71-2.9152.2121.51-3.2858.1621.7820.93104.124.985.73149.04.1710.9149.70.19-9.5218.7525.31-0.246.8118.32-11.54-8.72105.800.57-5.05-5.80-11.5932.3722.2761.3830.77
20Q3 (7)43.69-10.4-13.9323.3997.72-3.0722.2432.14-10.1818.0161.67-9.044.71229.376.083.76248.156.210.21110.016.6725.3613.11-9.4320.71-31.850.15105.1955.028.12-5.19-118.18-292.2113.8003.53
20Q2 (6)48.76-0.592.1411.83-34.71-58.016.83-1.0-40.4911.14-18.09-47.451.43-38.89-68.431.08-41.94-70.410.10-28.57-41.1822.421.54-26.5630.39-7.690.167.86-36.99-32.1428.57471.4300.000-100.0
20Q1 (5)49.054.761.0118.1221.45-28.7517.0025.0-36.813.6027.46-45.882.3417.0-56.671.8611.38-59.030.14-12.5-22.2222.0828.07-25.6132.9264.0381.48107.69-3.3513.68-7.6910.26-246.150.00-100.0-100.0
19Q4 (4)46.82-7.760.014.92-38.170.013.60-45.070.010.67-46.110.02.00-54.950.01.67-52.820.00.16-11.110.017.24-38.430.020.07-2.950.0111.4314.520.0-8.57-417.140.017.0327.760.0
19Q3 (3)50.766.330.024.13-14.340.024.76-12.450.019.80-6.60.04.44-1.990.03.54-3.010.00.185.880.028.00-8.290.020.68-31.880.097.30-2.70.02.7000.013.336.380.0
19Q2 (2)47.74-1.690.028.1710.770.028.285.130.021.20-15.640.04.53-16.110.03.65-19.60.00.17-5.560.030.532.860.030.3667.360.0100.005.560.00.00-100.00.012.53-18.370.0
19Q1 (1)48.560.00.025.430.00.026.900.00.025.130.00.05.400.00.04.540.00.00.180.00.029.680.00.018.140.00.094.740.00.05.260.00.015.350.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.78-16.471.94-81.521.614.663.88-60.124.19-55.092.89-64.582.42-64.040.57-20.8310.74-29.6713.58-47.7148.72-54.8448.7203.39-26.0618.770.37
2022 (9)40.44-25.4110.50-36.131.53-12.089.73-45.739.33-42.198.16-28.366.73-30.690.7220.015.27-36.025.9755.88107.8718.09-7.8704.58-5.0918.70-21.53
2021 (8)54.2210.7716.44-18.811.7554.6617.93-10.5316.14-5.7211.39-11.299.71-10.010.60-4.7623.86-1.3216.66-9.0691.35-9.58.1104.8367.0923.8326.49
2020 (7)48.950.8420.25-13.281.1315.7620.04-15.1217.12-11.6612.84-21.2310.79-20.660.63-10.024.18-9.118.32-8.72100.942.09-0.9402.891.2418.8430.02
2019 (6)48.546.2623.350.340.989.0223.61-6.1219.38-0.9216.30-8.0713.60-7.550.70-6.6726.60-3.4520.071.6298.876.861.13-84.912.8546.1114.4922.07
2018 (5)45.680.5123.27-18.720.8924.2225.15-5.219.56-8.8517.73-16.2114.71-14.480.75-6.2527.55-0.2919.75-7.5892.53-14.177.4701.95011.8720.63
2017 (4)45.453.628.637.920.7215.5226.531.8421.461.4721.16-26.8817.20-20.550.80-21.5727.631.3921.37-15.97107.805.99-7.8000.0009.84-0.4
2016 (3)43.875.5826.5320.70.6261.6526.054.9121.157.3628.94-5.721.652.611.02-4.6727.255.4625.43-49.47101.7114.79-1.7100.0009.8810.76
2015 (2)41.55-14.8421.98-0.540.39-16.4524.83-1.3919.70-13.2930.69-25.2721.10-27.891.07-17.0525.840.5850.3329.6588.600.9111.40-6.530.0008.92-48.62
2014 (1)48.79022.1000.46-23.6925.18022.72041.07029.2601.29-26.2925.69-1.9838.82-9.3287.80-2.1812.2019.140.00017.3622.77

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