- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.28 | 10.07 | 17.56 | 0.72 | 7.46 | 7.46 | 0.21 | 40.0 | 23.53 | 0.03 | 50.0 | 50.0 | 21.95 | -2.37 | -8.59 | 6.40 | 27.2 | 5.08 | 0.91 | 36.28 | 27.59 | 0 | 0 | 0 |
| 23Q3 (19) | 2.98 | 26.27 | 32.44 | 0.67 | 28.85 | 8.06 | 0.15 | 0.0 | 7.14 | 0.02 | 0.0 | 0.0 | 22.48 | 2.04 | -18.41 | 5.03 | -20.81 | -19.1 | 0.67 | -20.81 | -24.5 | 0 | 0 | 0 |
| 23Q2 (18) | 2.36 | -14.18 | 42.17 | 0.52 | -5.45 | 44.44 | 0.15 | -11.76 | -16.67 | 0.02 | 0.0 | 0.0 | 22.03 | 10.17 | 1.6 | 6.36 | 2.82 | -41.38 | 0.85 | 16.53 | -29.66 | 0 | 0 | 0 |
| 23Q1 (17) | 2.75 | -1.43 | 7.0 | 0.55 | -17.91 | 12.24 | 0.17 | 0.0 | 13.33 | 0.02 | 0.0 | 0.0 | 20.00 | -16.72 | 4.9 | 6.18 | 1.45 | 5.92 | 0.73 | 1.45 | -6.55 | 0 | 0 | 0 |
| 22Q4 (16) | 2.79 | 24.0 | -7.62 | 0.67 | 8.06 | -11.84 | 0.17 | 21.43 | -22.73 | 0.02 | 0.0 | -33.33 | 24.01 | -12.85 | -4.57 | 6.09 | -2.07 | -16.36 | 0.72 | -19.35 | -27.84 | 0 | 0 | 0 |
| 22Q3 (15) | 2.25 | 35.54 | -32.02 | 0.62 | 72.22 | 5.08 | 0.14 | -22.22 | -22.22 | 0.02 | 0.0 | 0.0 | 27.56 | 27.06 | 54.59 | 6.22 | -42.62 | 14.42 | 0.89 | -26.22 | 47.11 | 0 | 0 | 0 |
| 22Q2 (14) | 1.66 | -35.41 | -29.36 | 0.36 | -26.53 | -23.4 | 0.18 | 20.0 | 20.0 | 0.02 | 0.0 | 0.0 | 21.69 | 13.74 | 8.43 | 10.84 | 85.78 | 69.88 | 1.20 | 54.82 | 41.57 | 0 | 0 | 0 |
| 22Q1 (13) | 2.57 | -14.9 | 7.98 | 0.49 | -35.53 | -9.26 | 0.15 | -31.82 | -6.25 | 0.02 | -33.33 | 0.0 | 19.07 | -24.24 | -15.97 | 5.84 | -19.88 | -13.18 | 0.78 | -21.66 | -7.39 | 0 | 0 | 0 |
| 21Q4 (12) | 3.02 | -8.76 | 43.81 | 0.76 | 28.81 | 31.03 | 0.22 | 22.22 | -8.33 | 0.03 | 50.0 | 0.0 | 25.17 | 41.18 | -8.88 | 7.28 | 33.96 | -36.26 | 0.99 | 64.4 | -30.46 | 0 | 0 | 0 |
| 21Q3 (11) | 3.31 | 40.85 | 43.29 | 0.59 | 25.53 | 13.46 | 0.18 | 20.0 | 38.46 | 0.02 | 0.0 | -33.33 | 17.82 | -10.88 | -20.82 | 5.44 | -14.8 | -3.37 | 0.60 | -29.0 | -53.47 | 0 | 0 | 0 |
| 21Q2 (10) | 2.35 | -1.26 | 66.67 | 0.47 | -12.96 | 0.0 | 0.15 | -6.25 | 50.0 | 0.02 | 0.0 | -33.33 | 20.00 | -11.85 | -40.0 | 6.38 | -5.05 | -10.0 | 0.85 | 1.28 | -60.0 | 0 | 0 | 0 |
| 21Q1 (9) | 2.38 | 13.33 | 30.05 | 0.54 | -6.9 | 12.5 | 0.16 | -33.33 | 14.29 | 0.02 | -33.33 | -33.33 | 22.69 | -17.85 | -13.5 | 6.72 | -41.18 | -12.12 | 0.84 | -41.18 | -48.74 | 0 | 0 | 0 |
| 20Q4 (8) | 2.1 | -9.09 | -11.02 | 0.58 | 11.54 | -26.58 | 0.24 | 84.62 | 33.33 | 0.03 | 0.0 | -25.0 | 27.62 | 22.69 | -17.49 | 11.43 | 103.08 | 49.84 | 1.43 | 10.0 | -15.71 | 0 | 0 | 0 |
| 20Q3 (7) | 2.31 | 63.83 | -12.83 | 0.52 | 10.64 | -50.94 | 0.13 | 30.0 | -23.53 | 0.03 | 0.0 | 0.0 | 22.51 | -32.47 | -43.72 | 5.63 | -20.65 | -12.27 | 1.30 | -38.96 | 14.72 | 0 | 0 | 0 |
| 20Q2 (6) | 1.41 | -22.95 | -44.49 | 0.47 | -2.08 | -53.47 | 0.1 | -28.57 | -41.18 | 0.03 | 0.0 | 0.0 | 33.33 | 27.08 | -16.17 | 7.09 | -7.29 | 5.97 | 2.13 | 29.79 | 80.14 | 0 | 0 | 0 |
| 20Q1 (5) | 1.83 | -22.46 | -29.07 | 0.48 | -39.24 | -45.45 | 0.14 | -22.22 | -36.36 | 0.03 | -25.0 | 0.0 | 26.23 | -21.64 | -23.1 | 7.65 | 0.3 | -10.28 | 1.64 | -3.28 | 40.98 | 0 | 0 | 0 |
| 19Q4 (4) | 2.36 | -10.94 | 0.0 | 0.79 | -25.47 | 0.0 | 0.18 | 5.88 | 0.0 | 0.04 | 33.33 | 0.0 | 33.47 | -16.31 | 0.0 | 7.63 | 18.89 | 0.0 | 1.69 | 49.72 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 2.65 | 4.33 | 0.0 | 1.06 | 4.95 | 0.0 | 0.17 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 40.00 | 0.59 | 0.0 | 6.42 | -4.15 | 0.0 | 1.13 | -4.15 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.54 | -1.55 | 0.0 | 1.01 | 14.77 | 0.0 | 0.17 | -22.73 | 0.0 | 0.03 | 0.0 | 0.0 | 39.76 | 16.58 | 0.0 | 6.69 | -21.51 | 0.0 | 1.18 | 1.57 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.58 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 34.11 | 0.0 | 0.0 | 8.53 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.37 | 22.65 | 2.46 | 14.42 | 0.69 | 9.52 | 0.09 | 28.57 | 21.64 | -6.71 | 6.07 | -10.7 | 0.79 | 4.82 | 0 | 0 |
| 2022 (9) | 9.27 | -16.18 | 2.15 | -9.28 | 0.63 | -11.27 | 0.07 | -30.0 | 23.19 | 8.23 | 6.80 | 5.87 | 0.76 | -16.48 | 0 | 0 |
| 2021 (8) | 11.06 | 44.58 | 2.37 | 15.61 | 0.71 | 14.52 | 0.1 | -9.09 | 21.43 | -20.03 | 6.42 | -20.79 | 0.90 | -37.12 | 0 | 0 |
| 2020 (7) | 7.65 | -24.56 | 2.05 | -45.19 | 0.62 | -16.22 | 0.11 | -8.33 | 26.80 | -27.35 | 8.10 | 11.05 | 1.44 | 21.5 | 0 | 0 |
| 2019 (6) | 10.14 | 5.3 | 3.74 | -15.38 | 0.74 | 19.35 | 0.12 | 20.0 | 36.88 | -19.64 | 7.30 | 13.35 | 1.18 | 13.96 | 0 | 0 |
| 2018 (5) | 9.63 | 2.77 | 4.42 | 16.01 | 0.62 | 10.71 | 0.1 | 11.11 | 45.90 | 12.88 | 6.44 | 7.73 | 1.04 | 8.11 | 0 | 0 |
| 2017 (4) | 9.37 | -18.59 | 3.81 | 13.39 | 0.56 | -12.5 | 0.09 | -30.77 | 40.66 | 39.29 | 5.98 | 7.48 | 0.96 | -14.96 | 0 | 0 |
| 2016 (3) | 11.51 | 33.06 | 3.36 | 31.25 | 0.64 | 6.67 | 0.13 | 18.18 | 29.19 | -1.36 | 5.56 | -19.84 | 1.13 | -11.18 | 0 | 0 |
| 2015 (2) | 8.65 | 30.47 | 2.56 | 67.32 | 0.6 | 62.16 | 0.11 | 37.5 | 29.60 | 28.25 | 6.94 | 24.29 | 1.27 | 5.39 | 0 | 0 |
| 2014 (1) | 6.63 | 17.35 | 1.53 | 19.53 | 0.37 | 15.62 | 0.08 | 100.0 | 23.08 | 0 | 5.58 | 0 | 1.21 | 0 | 0 | 0 |
