- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.37 | 16.1 | 16.1 | 0.09 | -10.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0.35 | 45.83 | 75.0 | 6.57 | -22.48 | -13.87 | 9.49 | -6.69 | -13.87 | 25.55 | 25.61 | 50.73 | 168 | 8.39 | 8.39 |
| 23Q3 (19) | 1.18 | -4.07 | -17.48 | 0.1 | -9.09 | 42.86 | 0.12 | 0.0 | 0.0 | 0.24 | 4.35 | 14.29 | 8.47 | -5.24 | 73.12 | 10.17 | 4.24 | 21.19 | 20.34 | 8.77 | 38.5 | 155 | 0.0 | 1.31 |
| 23Q2 (18) | 1.23 | -3.91 | 10.81 | 0.11 | 10.0 | 57.14 | 0.12 | 0.0 | 20.0 | 0.23 | 15.0 | 15.0 | 8.94 | 14.47 | 41.81 | 9.76 | 4.07 | 8.29 | 18.70 | 19.67 | 3.78 | 155 | 0.0 | 1.31 |
| 23Q1 (17) | 1.28 | 8.47 | 17.43 | 0.1 | 11.11 | 42.86 | 0.12 | -7.69 | -14.29 | 0.2 | 0.0 | -4.76 | 7.81 | 2.43 | 21.65 | 9.38 | -14.9 | -27.01 | 15.62 | -7.81 | -18.9 | 155 | 0.0 | 1.31 |
| 22Q4 (16) | 1.18 | -17.48 | 49.37 | 0.09 | 28.57 | 28.57 | 0.13 | 8.33 | 8.33 | 0.2 | -4.76 | -4.76 | 7.63 | 55.81 | -13.92 | 11.02 | 31.29 | -27.47 | 16.95 | 15.42 | -36.24 | 155 | 1.31 | 1.31 |
| 22Q3 (15) | 1.43 | 28.83 | 76.54 | 0.07 | 0.0 | 40.0 | 0.12 | 20.0 | 20.0 | 0.21 | 5.0 | -12.5 | 4.90 | -22.38 | -20.7 | 8.39 | -6.85 | -32.03 | 14.69 | -18.5 | -50.44 | 153 | 0.0 | -5.56 |
| 22Q2 (14) | 1.11 | 1.83 | 21.98 | 0.07 | 0.0 | 16.67 | 0.1 | -28.57 | -16.67 | 0.2 | -4.76 | -13.04 | 6.31 | -1.8 | -4.35 | 9.01 | -29.86 | -31.68 | 18.02 | -6.48 | -28.71 | 153 | 0.0 | -5.56 |
| 22Q1 (13) | 1.09 | 37.97 | 17.2 | 0.07 | 0.0 | 16.67 | 0.14 | 16.67 | 7.69 | 0.21 | 0.0 | -8.7 | 6.42 | -27.52 | -0.46 | 12.84 | -15.44 | -8.12 | 19.27 | -27.52 | -22.1 | 153 | 0.0 | -5.56 |
| 21Q4 (12) | 0.79 | -2.47 | -23.3 | 0.07 | 40.0 | 0.0 | 0.12 | 20.0 | -7.69 | 0.21 | -12.5 | -8.7 | 8.86 | 43.54 | 30.38 | 15.19 | 23.04 | 20.35 | 26.58 | -10.28 | 19.04 | 153 | -5.56 | -5.56 |
| 21Q3 (11) | 0.81 | -10.99 | 32.79 | 0.05 | -16.67 | -37.5 | 0.1 | -16.67 | -9.09 | 0.24 | 4.35 | 26.32 | 6.17 | -6.38 | -52.93 | 12.35 | -6.38 | -31.54 | 29.63 | 17.23 | -4.87 | 162 | 0.0 | 3.85 |
| 21Q2 (10) | 0.91 | -2.15 | 82.0 | 0.06 | 0.0 | -33.33 | 0.12 | -7.69 | 20.0 | 0.23 | 0.0 | 35.29 | 6.59 | 2.2 | -63.37 | 13.19 | -5.66 | -34.07 | 25.27 | 2.2 | -25.66 | 162 | 0.0 | 3.85 |
| 21Q1 (9) | 0.93 | -9.71 | 52.46 | 0.06 | -14.29 | -25.0 | 0.13 | 0.0 | 8.33 | 0.23 | 0.0 | 27.78 | 6.45 | -5.07 | -50.81 | 13.98 | 10.75 | -28.94 | 24.73 | 10.75 | -16.19 | 162 | 0.0 | 3.85 |
| 20Q4 (8) | 1.03 | 68.85 | 60.94 | 0.07 | -12.5 | -12.5 | 0.13 | 18.18 | 44.44 | 0.23 | 21.05 | 9.52 | 6.80 | -48.18 | -45.63 | 12.62 | -30.01 | -10.25 | 22.33 | -28.31 | -31.95 | 162 | 3.85 | 3.85 |
| 20Q3 (7) | 0.61 | 22.0 | 29.79 | 0.08 | -11.11 | 14.29 | 0.11 | 10.0 | 37.5 | 0.19 | 11.76 | 5.56 | 13.11 | -27.14 | -11.94 | 18.03 | -9.84 | 5.94 | 31.15 | -8.39 | -18.67 | 156 | 0.0 | -2.5 |
| 20Q2 (6) | 0.5 | -18.03 | -15.25 | 0.09 | 12.5 | 28.57 | 0.1 | -16.67 | 11.11 | 0.17 | -5.56 | 6.25 | 18.00 | 37.25 | 51.71 | 20.00 | 1.67 | 31.11 | 34.00 | 15.22 | 25.38 | 156 | 0.0 | -2.5 |
| 20Q1 (5) | 0.61 | -4.69 | -29.07 | 0.08 | 0.0 | 14.29 | 0.12 | 33.33 | 20.0 | 0.18 | -14.29 | 20.0 | 13.11 | 4.92 | 61.12 | 19.67 | 39.89 | 69.18 | 29.51 | -10.07 | 69.18 | 156 | 0.0 | -2.5 |
| 19Q4 (4) | 0.64 | 36.17 | 0.0 | 0.08 | 14.29 | 0.0 | 0.09 | 12.5 | 0.0 | 0.21 | 16.67 | 0.0 | 12.50 | -16.07 | 0.0 | 14.06 | -17.38 | 0.0 | 32.81 | -14.32 | 0.0 | 156 | -2.5 | 0.0 |
| 19Q3 (3) | 0.47 | -20.34 | 0.0 | 0.07 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.18 | 12.5 | 0.0 | 14.89 | 25.53 | 0.0 | 17.02 | 11.58 | 0.0 | 38.30 | 41.22 | 0.0 | 160 | 0.0 | 0.0 |
| 19Q2 (2) | 0.59 | -31.4 | 0.0 | 0.07 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.16 | 6.67 | 0.0 | 11.86 | 45.76 | 0.0 | 15.25 | 31.19 | 0.0 | 27.12 | 55.48 | 0.0 | 160 | 0.0 | 0.0 |
| 19Q1 (1) | 0.86 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 8.14 | 0.0 | 0.0 | 11.63 | 0.0 | 0.0 | 17.44 | 0.0 | 0.0 | 160 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.05 | 4.99 | 0.39 | 25.81 | 0.49 | -2.0 | 1.02 | 24.39 | 7.72 | 19.83 | 9.70 | -6.66 | 20.20 | 18.48 | 168 | 8.39 |
| 2022 (9) | 4.81 | 39.83 | 0.31 | 29.17 | 0.5 | 6.38 | 0.82 | -9.89 | 6.44 | -7.62 | 10.40 | -23.92 | 17.05 | -35.56 | 155 | 1.31 |
| 2021 (8) | 3.44 | 25.09 | 0.24 | -25.0 | 0.47 | 2.17 | 0.91 | 16.67 | 6.98 | -40.04 | 13.66 | -18.32 | 26.45 | -6.73 | 153 | -5.56 |
| 2020 (7) | 2.75 | 7.84 | 0.32 | 14.29 | 0.46 | 24.32 | 0.78 | 13.04 | 11.64 | 5.97 | 16.73 | 15.28 | 28.36 | 4.82 | 162 | 3.85 |
| 2019 (6) | 2.55 | -23.19 | 0.28 | -9.68 | 0.37 | -13.95 | 0.69 | 102.94 | 10.98 | 17.6 | 14.51 | 12.03 | 27.06 | 164.22 | 156 | -2.5 |
| 2018 (5) | 3.32 | 14.09 | 0.31 | -36.73 | 0.43 | 2.38 | 0.34 | 100.0 | 9.34 | -44.55 | 12.95 | -10.26 | 10.24 | 75.3 | 160 | -10.11 |
| 2017 (4) | 2.91 | 2.11 | 0.49 | -12.5 | 0.42 | -8.7 | 0.17 | 21.43 | 16.84 | -14.3 | 14.43 | -10.58 | 5.84 | 18.92 | 178 | 7.23 |
| 2016 (3) | 2.85 | 0.35 | 0.56 | 0.0 | 0.46 | -2.13 | 0.14 | -51.72 | 19.65 | -0.35 | 16.14 | -2.47 | 4.91 | -51.89 | 166 | -9.78 |
| 2015 (2) | 2.84 | -11.8 | 0.56 | 14.29 | 0.47 | 4.44 | 0.29 | -6.45 | 19.72 | 29.58 | 16.55 | 18.42 | 10.21 | 6.07 | 184 | -12.38 |
| 2014 (1) | 3.22 | 24.32 | 0.49 | 2.08 | 0.45 | 32.35 | 0.31 | 24.0 | 15.22 | 0 | 13.98 | 0 | 9.63 | 0 | 210 | 16.67 |
