- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.31 | -45.0 | -13.48 | 0.11 | -66.67 | -15.38 | 0.22 | -8.33 | -15.38 | 0.08 | -20.0 | 0.0 | 4.76 | -39.39 | -2.2 | 9.52 | 66.67 | -2.2 | 3.46 | 45.45 | 15.58 | 263 | 0.0 | 0.0 |
| 23Q3 (19) | 4.2 | 3.19 | -47.43 | 0.33 | -17.5 | -36.54 | 0.24 | 0.0 | -22.58 | 0.1 | -9.09 | 0.0 | 7.86 | -20.05 | 20.73 | 5.71 | -3.1 | 47.28 | 2.38 | -11.9 | 90.24 | 263 | 0.0 | 1.54 |
| 23Q2 (18) | 4.07 | -13.4 | -48.68 | 0.4 | 5.26 | -13.04 | 0.24 | -20.0 | -22.58 | 0.11 | 22.22 | 22.22 | 9.83 | 21.56 | 69.43 | 5.90 | -7.62 | 50.84 | 2.70 | 41.14 | 138.14 | 263 | 0.0 | 1.54 |
| 23Q1 (17) | 4.7 | 76.03 | -25.75 | 0.38 | 192.31 | 2.7 | 0.3 | 15.38 | 0.0 | 0.09 | 12.5 | 0.0 | 8.09 | 66.06 | 38.32 | 6.38 | -34.45 | 34.68 | 1.91 | -36.09 | 34.68 | 263 | 0.0 | 1.54 |
| 22Q4 (16) | 2.67 | -66.58 | -47.85 | 0.13 | -75.0 | -13.33 | 0.26 | -16.13 | 8.33 | 0.08 | -20.0 | -11.11 | 4.87 | -25.19 | 66.19 | 9.74 | 150.98 | 107.74 | 3.00 | 139.4 | 70.45 | 263 | 1.54 | 1.54 |
| 22Q3 (15) | 7.99 | 0.76 | 63.39 | 0.52 | 13.04 | 108.0 | 0.31 | 0.0 | 19.23 | 0.1 | 11.11 | 11.11 | 6.51 | 12.19 | 27.3 | 3.88 | -0.75 | -27.03 | 1.25 | 10.28 | -32.0 | 259 | 0.0 | -12.5 |
| 22Q2 (14) | 7.93 | 25.28 | 40.85 | 0.46 | 24.32 | -6.12 | 0.31 | 3.33 | -34.04 | 0.09 | 0.0 | 0.0 | 5.80 | -0.76 | -33.35 | 3.91 | -17.52 | -53.17 | 1.13 | -20.18 | -29.0 | 259 | 0.0 | -12.5 |
| 22Q1 (13) | 6.33 | 23.63 | 20.34 | 0.37 | 146.67 | -21.28 | 0.3 | 25.0 | -14.29 | 0.09 | 0.0 | 12.5 | 5.85 | 99.52 | -34.58 | 4.74 | 1.11 | -28.77 | 1.42 | -19.12 | -6.52 | 259 | 0.0 | -12.5 |
| 21Q4 (12) | 5.12 | 4.7 | 66.78 | 0.15 | -40.0 | 50.0 | 0.24 | -7.69 | 14.29 | 0.09 | 0.0 | 0.0 | 2.93 | -42.7 | -10.06 | 4.69 | -11.84 | -31.47 | 1.76 | -4.49 | -40.04 | 259 | -12.5 | -12.5 |
| 21Q3 (11) | 4.89 | -13.14 | 26.36 | 0.25 | -48.98 | 25.0 | 0.26 | -44.68 | 18.18 | 0.09 | 0.0 | 0.0 | 5.11 | -41.26 | -1.07 | 5.32 | -36.31 | -6.47 | 1.84 | 15.13 | -20.86 | 296 | 0.0 | -0.67 |
| 21Q2 (10) | 5.63 | 7.03 | 3.68 | 0.49 | 4.26 | 44.12 | 0.47 | 34.29 | 95.83 | 0.09 | 12.5 | 0.0 | 8.70 | -2.6 | 39.0 | 8.35 | 25.46 | 88.88 | 1.60 | 5.11 | -3.55 | 296 | 0.0 | -0.67 |
| 21Q1 (9) | 5.26 | 71.34 | -12.48 | 0.47 | 370.0 | 6.82 | 0.35 | 66.67 | 40.0 | 0.08 | -11.11 | -20.0 | 8.94 | 174.32 | 22.05 | 6.65 | -2.72 | 59.96 | 1.52 | -48.12 | -8.59 | 296 | 0.0 | -0.34 |
| 20Q4 (8) | 3.07 | -20.67 | -10.5 | 0.1 | -50.0 | -9.09 | 0.21 | -4.55 | 5.0 | 0.09 | 0.0 | -10.0 | 3.26 | -36.97 | 1.57 | 6.84 | 20.33 | 17.31 | 2.93 | 26.06 | 0.55 | 296 | -0.67 | -0.34 |
| 20Q3 (7) | 3.87 | -28.73 | -25.15 | 0.2 | -41.18 | -42.86 | 0.22 | -8.33 | -12.0 | 0.09 | 0.0 | -18.18 | 5.17 | -17.46 | -23.66 | 5.68 | 28.62 | 17.56 | 2.33 | 40.31 | 9.3 | 298 | 0.0 | 0.34 |
| 20Q2 (6) | 5.43 | -9.65 | -12.7 | 0.34 | -22.73 | -33.33 | 0.24 | -4.0 | -7.69 | 0.09 | -10.0 | -18.18 | 6.26 | -14.47 | -23.63 | 4.42 | 6.25 | 5.74 | 1.66 | -0.39 | -6.28 | 298 | 0.34 | 0.34 |
| 20Q1 (5) | 6.01 | 75.22 | 1.01 | 0.44 | 300.0 | 0.0 | 0.25 | 25.0 | 4.17 | 0.1 | 0.0 | 11.11 | 7.32 | 128.29 | -1.0 | 4.16 | -28.66 | 3.13 | 1.66 | -42.93 | 10.0 | 297 | 0.0 | 0.0 |
| 19Q4 (4) | 3.43 | -33.66 | 0.0 | 0.11 | -68.57 | 0.0 | 0.2 | -20.0 | 0.0 | 0.1 | -9.09 | 0.0 | 3.21 | -52.63 | 0.0 | 5.83 | 20.58 | 0.0 | 2.92 | 37.03 | 0.0 | 297 | 0.0 | 0.0 |
| 19Q3 (3) | 5.17 | -16.88 | 0.0 | 0.35 | -31.37 | 0.0 | 0.25 | -3.85 | 0.0 | 0.11 | 0.0 | 0.0 | 6.77 | -17.43 | 0.0 | 4.84 | 15.68 | 0.0 | 2.13 | 20.31 | 0.0 | 297 | 0.0 | 0.0 |
| 19Q2 (2) | 6.22 | 4.54 | 0.0 | 0.51 | 15.91 | 0.0 | 0.26 | 8.33 | 0.0 | 0.11 | 22.22 | 0.0 | 8.20 | 10.88 | 0.0 | 4.18 | 3.63 | 0.0 | 1.77 | 16.92 | 0.0 | 297 | 0.0 | 0.0 |
| 19Q1 (1) | 5.95 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 7.39 | 0.0 | 0.0 | 4.03 | 0.0 | 0.0 | 1.51 | 0.0 | 0.0 | 297 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.27 | -38.7 | 1.22 | -17.01 | 1.01 | -14.41 | 0.38 | 5.56 | 7.99 | 35.39 | 6.61 | 39.63 | 2.49 | 72.19 | 263 | 0.0 |
| 2022 (9) | 24.91 | 19.24 | 1.47 | 8.09 | 1.18 | -9.92 | 0.36 | 2.86 | 5.90 | -9.36 | 4.74 | -24.46 | 1.45 | -13.74 | 263 | 1.54 |
| 2021 (8) | 20.89 | 13.72 | 1.36 | 25.93 | 1.31 | 42.39 | 0.35 | -5.41 | 6.51 | 10.74 | 6.27 | 25.21 | 1.68 | -16.82 | 259 | -12.5 |
| 2020 (7) | 18.37 | -11.56 | 1.08 | -23.4 | 0.92 | -4.17 | 0.37 | -9.76 | 5.88 | -13.4 | 5.01 | 8.35 | 2.01 | 2.03 | 296 | -0.67 |
| 2019 (6) | 20.77 | -4.24 | 1.41 | -11.32 | 0.96 | 3.23 | 0.41 | 17.14 | 6.79 | -7.39 | 4.62 | 7.8 | 1.97 | 22.33 | 298 | 0.34 |
| 2018 (5) | 21.69 | 4.63 | 1.59 | 0.63 | 0.93 | 2.2 | 0.35 | 25.0 | 7.33 | -3.82 | 4.29 | -2.33 | 1.61 | 19.47 | 297 | -5.11 |
| 2017 (4) | 20.73 | -9.83 | 1.58 | -29.15 | 0.91 | -1.09 | 0.28 | 115.38 | 7.62 | -21.42 | 4.39 | 9.7 | 1.35 | 138.87 | 313 | -5.72 |
| 2016 (3) | 22.99 | -1.08 | 2.23 | 25.99 | 0.92 | -2.13 | 0.13 | -7.14 | 9.70 | 27.36 | 4.00 | -1.06 | 0.57 | -6.13 | 332 | 2.47 |
| 2015 (2) | 23.24 | -14.05 | 1.77 | -13.24 | 0.94 | 10.59 | 0.14 | 0.0 | 7.62 | 0.95 | 4.04 | 28.67 | 0.60 | 16.35 | 324 | -0.31 |
| 2014 (1) | 27.04 | 13.76 | 2.04 | 11.48 | 0.85 | 8.97 | 0.14 | 16.67 | 7.54 | 0 | 3.14 | 0 | 0.52 | 0 | 325 | 3.5 |
