- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 16.39 | 11.42 | 0.06 | 0.71 | 36.54 | 22.41 | 0.67 | -4.29 | 8.06 | 0.32 | 39.13 | 220.0 | 4.33 | 22.54 | 22.34 | 4.09 | -14.1 | 8.0 | 1.95 | 24.87 | 219.8 | 852 | 0.0 | 0.0 |
| 23Q3 (19) | 14.71 | -10.09 | -3.16 | 0.52 | 0.0 | -38.1 | 0.7 | 11.11 | 22.81 | 0.23 | 130.0 | 155.56 | 3.54 | 11.22 | -36.08 | 4.76 | 23.57 | 26.81 | 1.56 | 155.8 | 163.89 | 852 | 0.0 | -2.74 |
| 23Q2 (18) | 16.36 | 14.17 | 6.58 | 0.52 | 18.18 | -24.64 | 0.63 | 1.61 | 1.61 | 0.1 | 25.0 | 0.0 | 3.18 | 3.52 | -29.29 | 3.85 | -11.0 | -4.66 | 0.61 | 9.49 | -6.17 | 852 | 0.0 | -2.74 |
| 23Q1 (17) | 14.33 | -12.52 | 10.66 | 0.44 | -24.14 | -39.73 | 0.62 | 0.0 | -16.22 | 0.08 | -20.0 | -27.27 | 3.07 | -13.29 | -45.53 | 4.33 | 14.31 | -24.28 | 0.56 | -8.56 | -34.28 | 852 | 0.0 | -2.74 |
| 22Q4 (16) | 16.38 | 7.83 | -8.18 | 0.58 | -30.95 | -36.26 | 0.62 | 8.77 | 0.0 | 0.1 | 11.11 | -23.08 | 3.54 | -35.97 | -30.58 | 3.79 | 0.87 | 8.91 | 0.61 | 3.04 | -16.22 | 852 | -2.74 | -2.74 |
| 22Q3 (15) | 15.19 | -1.04 | 5.63 | 0.84 | 21.74 | 10.53 | 0.57 | -8.06 | 18.75 | 0.09 | -10.0 | -47.06 | 5.53 | 23.02 | 4.63 | 3.75 | -7.1 | 12.42 | 0.59 | -9.05 | -49.88 | 876 | 0.0 | -21.22 |
| 22Q2 (14) | 15.35 | 18.53 | -12.29 | 0.69 | -5.48 | -24.18 | 0.62 | -16.22 | 8.77 | 0.1 | -9.09 | -50.0 | 4.50 | -20.26 | -13.56 | 4.04 | -29.32 | 24.01 | 0.65 | -23.3 | -43.0 | 876 | 0.0 | -21.22 |
| 22Q1 (13) | 12.95 | -27.41 | -28.53 | 0.73 | -19.78 | -33.03 | 0.74 | 19.35 | -12.94 | 0.11 | -15.38 | -31.25 | 5.64 | 10.51 | -6.29 | 5.71 | 64.42 | 21.82 | 0.85 | 16.57 | -3.8 | 876 | 0.0 | -21.22 |
| 21Q4 (12) | 17.84 | 24.06 | -27.83 | 0.91 | 19.74 | -11.65 | 0.62 | 29.17 | -19.48 | 0.13 | -23.53 | -51.85 | 5.10 | -3.49 | 22.42 | 3.48 | 4.12 | 11.57 | 0.73 | -38.36 | -33.28 | 876 | -21.22 | -21.22 |
| 21Q3 (11) | 14.38 | -17.83 | -48.01 | 0.76 | -16.48 | -1.3 | 0.48 | -15.79 | -32.39 | 0.17 | -15.0 | 13.33 | 5.29 | 1.64 | 89.85 | 3.34 | 2.48 | 30.04 | 1.18 | 3.44 | 118.0 | 1112 | 0.0 | 23.56 |
| 21Q2 (10) | 17.5 | -3.42 | -31.77 | 0.91 | -16.51 | 49.18 | 0.57 | -32.94 | -9.52 | 0.2 | 25.0 | 42.86 | 5.20 | -13.56 | 118.66 | 3.26 | -30.57 | 32.61 | 1.14 | 29.43 | 109.39 | 1112 | 0.0 | 23.56 |
| 21Q1 (9) | 18.12 | -26.7 | 15.56 | 1.09 | 5.83 | 84.75 | 0.85 | 10.39 | 44.07 | 0.16 | -40.74 | 77.78 | 6.02 | 44.37 | 59.87 | 4.69 | 50.6 | 24.67 | 0.88 | -19.16 | 53.84 | 1112 | 0.0 | 23.56 |
| 20Q4 (8) | 24.72 | -10.63 | 44.39 | 1.03 | 33.77 | 51.47 | 0.77 | 8.45 | 83.33 | 0.27 | 80.0 | 170.0 | 4.17 | 49.68 | 4.9 | 3.11 | 21.35 | 26.97 | 1.09 | 101.41 | 86.99 | 1112 | 23.56 | 23.56 |
| 20Q3 (7) | 27.66 | 7.84 | 74.62 | 0.77 | 26.23 | 42.59 | 0.71 | 12.7 | 31.48 | 0.15 | 7.14 | 87.5 | 2.78 | 17.06 | -18.34 | 2.57 | 4.51 | -24.7 | 0.54 | -0.64 | 7.38 | 900 | 0.0 | -5.86 |
| 20Q2 (6) | 25.65 | 63.58 | 56.12 | 0.61 | 3.39 | 3.39 | 0.63 | 6.78 | 6.78 | 0.14 | 55.56 | 55.56 | 2.38 | -36.8 | -33.77 | 2.46 | -34.72 | -31.6 | 0.55 | -4.91 | -0.36 | 900 | 0.0 | -5.86 |
| 20Q1 (5) | 15.68 | -8.41 | -2.49 | 0.59 | -13.24 | -3.28 | 0.59 | 40.48 | -23.38 | 0.09 | -10.0 | -10.0 | 3.76 | -5.27 | -0.81 | 3.76 | 53.38 | -21.42 | 0.57 | -1.73 | -7.7 | 900 | 0.0 | -2.28 |
| 19Q4 (4) | 17.12 | 8.08 | 0.0 | 0.68 | 25.93 | 0.0 | 0.42 | -22.22 | 0.0 | 0.1 | 25.0 | 0.0 | 3.97 | 16.51 | 0.0 | 2.45 | -28.04 | 0.0 | 0.58 | 15.65 | 0.0 | 900 | -5.86 | 0.0 |
| 19Q3 (3) | 15.84 | -3.59 | 0.0 | 0.54 | -8.47 | 0.0 | 0.54 | -8.47 | 0.0 | 0.08 | -11.11 | 0.0 | 3.41 | -5.07 | 0.0 | 3.41 | -5.07 | 0.0 | 0.51 | -7.8 | 0.0 | 956 | 0.0 | 0.0 |
| 19Q2 (2) | 16.43 | 2.18 | 0.0 | 0.59 | -3.28 | 0.0 | 0.59 | -23.38 | 0.0 | 0.09 | -10.0 | 0.0 | 3.59 | -5.34 | 0.0 | 3.59 | -25.01 | 0.0 | 0.55 | -11.92 | 0.0 | 956 | 3.8 | 0.0 |
| 19Q1 (1) | 16.08 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 4.79 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 921 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 61.79 | 3.22 | 2.2 | -22.81 | 2.62 | 2.75 | 0.74 | 85.0 | 3.56 | -25.22 | 4.24 | -0.46 | 1.20 | 79.22 | 852 | 0.0 |
| 2022 (9) | 59.86 | -11.76 | 2.85 | -22.34 | 2.55 | 1.59 | 0.4 | -39.39 | 4.76 | -11.99 | 4.26 | 15.14 | 0.67 | -31.31 | 852 | -2.74 |
| 2021 (8) | 67.84 | -27.61 | 3.67 | 22.33 | 2.51 | -7.04 | 0.66 | 0.0 | 5.41 | 68.98 | 3.70 | 28.41 | 0.97 | 38.13 | 876 | -21.22 |
| 2020 (7) | 93.71 | 43.13 | 3.0 | 23.97 | 2.7 | 15.88 | 0.66 | 78.38 | 3.20 | -13.39 | 2.88 | -19.04 | 0.70 | 24.62 | 1112 | 23.56 |
| 2019 (6) | 65.47 | -3.52 | 2.42 | 3.86 | 2.33 | 13.11 | 0.37 | 23.33 | 3.70 | 7.65 | 3.56 | 17.24 | 0.57 | 27.84 | 900 | -1.32 |
| 2018 (5) | 67.86 | 5.47 | 2.33 | -7.54 | 2.06 | -2.83 | 0.3 | -11.76 | 3.43 | -12.34 | 3.04 | -7.87 | 0.44 | -16.34 | 912 | 3.4 |
| 2017 (4) | 64.34 | 5.65 | 2.52 | 5.0 | 2.12 | 0.95 | 0.34 | 13.33 | 3.92 | -0.61 | 3.29 | -4.45 | 0.53 | 7.27 | 882 | 8.75 |
| 2016 (3) | 60.9 | 2.84 | 2.4 | 11.11 | 2.1 | 4.48 | 0.3 | 3.45 | 3.94 | 8.05 | 3.45 | 1.6 | 0.49 | 0.59 | 811 | 3.18 |
| 2015 (2) | 59.22 | 10.82 | 2.16 | -2.7 | 2.01 | 8.65 | 0.29 | -14.71 | 3.65 | -12.2 | 3.39 | -1.96 | 0.49 | -23.03 | 786 | -1.63 |
| 2014 (1) | 53.44 | 16.99 | 2.22 | 12.69 | 1.85 | 6.32 | 0.34 | 30.77 | 4.15 | 0 | 3.46 | 0 | 0.64 | 0 | 799 | 11.44 |
