玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)10.72.98-9.480.541.89-1.821.6920.717.640.010.00.05.05-1.078.4615.7917.2218.910.09-2.910.477790.00.0
23Q3 (19)10.390.68-1.240.53-5.36-5.361.4-0.71-7.280.010.00.05.10-5.99-4.1713.47-1.38-6.120.10-0.671.257790.03.18
23Q2 (18)10.32-0.39-4.80.56-3.451.821.412.922.170.010.00.05.43-3.076.9513.663.327.320.100.395.047790.03.18
23Q1 (17)10.36-12.35-0.480.585.451.751.37-12.74-0.720.010.00.05.6020.322.2513.22-0.44-0.250.1014.090.487790.03.18
22Q4 (16)11.8212.3612.040.55-1.79-3.511.573.9713.770.010.00.04.65-12.59-13.8813.28-7.461.540.08-11.0-10.747793.183.18
22Q3 (15)10.52-2.951.640.561.823.71.519.4224.790.010.00.05.324.922.0314.3512.7522.780.103.04-1.627550.00.27
22Q2 (14)10.844.133.830.55-3.511.851.380.04.550.010.00.05.07-7.34-1.9112.73-3.970.690.09-3.97-3.697550.00.27
22Q1 (13)10.41-1.33-5.280.570.05.561.380.04.550.010.00.05.481.3411.4413.261.3410.370.101.345.577550.00.27
21Q4 (12)10.551.93-1.030.575.5611.761.3814.05-21.140.010.00.05.403.5512.9313.0811.89-20.320.09-1.91.047550.270.27
21Q3 (11)10.35-0.86-2.630.540.0-6.91.21-8.33-5.470.010.00.05.220.87-4.3811.69-7.54-2.910.100.872.717530.0-0.79
21Q2 (10)10.44-5.0-7.860.540.020.01.320.04.760.010.00.05.175.2730.2312.645.2713.690.105.278.527530.0-0.79
21Q1 (9)10.993.13.00.545.8814.891.32-24.57-3.650.010.00.04.912.711.5512.01-26.84-6.460.09-3.0-2.917530.028.28
20Q4 (8)10.660.2818.970.51-12.0737.841.7536.7235.660.010.00.04.78-12.3215.8616.4236.3314.020.09-0.28-15.95753-0.7928.28
20Q3 (7)10.63-6.1838.950.5828.8987.11.281.5925.490.010.00.05.4637.3834.6512.048.28-9.690.096.59-28.037590.029.3
20Q2 (6)11.336.1959.350.45-4.2645.161.26-8.0322.330.010.00.03.97-9.83-8.9111.12-13.39-23.230.09-5.83-37.2575929.329.3
20Q1 (5)10.6719.0849.230.4727.0356.671.376.233.010.010.00.04.406.674.9812.84-10.82-10.870.09-16.03-32.995870.00.0
19Q4 (4)8.9617.120.00.3719.350.01.2926.470.00.010.00.04.131.90.014.407.980.00.11-14.620.05870.00.0
19Q3 (3)7.657.590.00.310.00.01.02-0.970.00.010.00.04.05-7.060.013.33-7.960.00.13-7.060.05870.00.0
19Q2 (2)7.11-0.560.00.313.330.01.030.00.00.010.00.04.363.910.014.490.560.00.140.560.05870.00.0
19Q1 (1)7.150.00.00.30.00.01.030.00.00.010.00.04.200.00.014.410.00.00.140.00.05870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)41.77-4.182.21-0.95.870.510.030.05.293.4214.054.890.074.367790.0
2022 (9)43.593.962.231.835.8411.880.030.05.12-2.0513.407.620.07-3.817793.18
2021 (8)41.93-1.672.191.395.22-5.090.03-25.05.223.1112.45-3.480.07-23.737550.27
2020 (7)42.6438.172.1667.445.525.860.04-20.05.0721.1812.90-8.910.09-42.1753-0.79
2019 (6)30.865.251.296.614.372.820.05-50.04.181.2914.16-2.310.16-52.575929.3
2018 (5)29.32-0.371.21-4.724.25-10.710.1150.04.13-4.3714.50-10.380.34150.94587-2.33
2017 (4)29.43-1.241.27-7.974.765.080.04-20.04.32-6.8116.176.40.14-18.996012.39
2016 (3)29.8-1.721.38-2.134.537.60.05-44.444.63-0.4215.209.480.17-43.485870.0
2015 (2)30.32-1.651.41-1.44.21-6.860.090.04.650.2613.89-5.290.301.685872.44
2014 (1)30.83-5.231.4312.64.52-6.030.09350.04.64014.6600.2905734.18

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