- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.27 | 19.01 | 33.22 | 0.86 | -2.27 | -15.69 | 1.03 | -12.71 | 68.85 | 3.96 | 2.06 | -15.92 | 7.63 | -17.88 | -36.71 | 9.14 | -26.65 | 26.75 | 35.14 | -14.24 | -36.89 | 312 | 0.0 | 0.0 |
| 23Q3 (19) | 9.47 | 11.94 | 19.12 | 0.88 | 1.15 | 14.29 | 1.18 | 11.32 | 2.61 | 3.88 | 4.3 | -8.71 | 9.29 | -9.64 | -4.06 | 12.46 | -0.55 | -13.86 | 40.97 | -6.82 | -23.36 | 312 | 0.0 | -13.09 |
| 23Q2 (18) | 8.46 | -9.03 | 15.73 | 0.87 | 19.18 | 190.0 | 1.06 | 2.91 | 0.95 | 3.72 | -7.46 | 17.35 | 10.28 | 31.01 | 150.58 | 12.53 | 13.13 | -12.77 | 43.97 | 1.73 | 1.4 | 312 | 0.0 | -13.09 |
| 23Q1 (17) | 9.3 | 9.93 | 1.42 | 0.73 | -28.43 | 170.37 | 1.03 | 68.85 | 58.46 | 4.02 | -14.65 | 22.19 | 7.85 | -34.9 | 166.59 | 11.08 | 53.6 | 56.25 | 43.23 | -22.36 | 20.48 | 312 | 0.0 | -13.09 |
| 22Q4 (16) | 8.46 | 6.42 | 4.32 | 1.02 | 32.47 | 161.54 | 0.61 | -46.96 | -24.69 | 4.71 | 10.82 | 50.96 | 12.06 | 24.48 | 150.72 | 7.21 | -50.15 | -27.81 | 55.67 | 4.14 | 44.72 | 312 | -13.09 | -13.09 |
| 22Q3 (15) | 7.95 | 8.76 | -2.45 | 0.77 | 156.67 | 156.67 | 1.15 | 9.52 | 22.34 | 4.25 | 34.07 | 69.32 | 9.69 | 136.0 | 163.12 | 14.47 | 0.71 | 25.42 | 53.46 | 23.28 | 73.58 | 359 | 0.0 | -21.79 |
| 22Q2 (14) | 7.31 | -20.28 | -0.27 | 0.3 | 11.11 | -6.25 | 1.05 | 61.54 | -1.87 | 3.17 | -3.65 | 11.23 | 4.10 | 39.38 | -5.99 | 14.36 | 102.64 | -1.6 | 43.37 | 20.87 | 11.53 | 359 | 0.0 | -21.79 |
| 22Q1 (13) | 9.17 | 13.07 | -15.41 | 0.27 | -30.77 | -15.62 | 0.65 | -19.75 | 6.56 | 3.29 | 5.45 | -4.91 | 2.94 | -38.77 | -0.26 | 7.09 | -29.03 | 25.96 | 35.88 | -6.74 | 12.4 | 359 | 0.0 | -21.79 |
| 21Q4 (12) | 8.11 | -0.49 | -32.3 | 0.39 | 30.0 | -27.78 | 0.81 | -13.83 | 170.0 | 3.12 | 24.3 | -10.34 | 4.81 | 30.64 | 6.69 | 9.99 | -13.4 | 298.84 | 38.47 | 24.92 | 32.44 | 359 | -21.79 | -21.79 |
| 21Q3 (11) | 8.15 | 11.19 | -56.02 | 0.3 | -6.25 | -59.46 | 0.94 | -12.15 | 32.39 | 2.51 | -11.93 | -24.62 | 3.68 | -15.68 | -7.83 | 11.53 | -20.99 | 201.01 | 30.80 | -20.79 | 71.37 | 459 | 0.0 | 9.81 |
| 21Q2 (10) | 7.33 | -32.38 | -51.62 | 0.32 | 0.0 | -50.77 | 1.07 | 75.41 | 64.62 | 2.85 | -17.63 | -6.56 | 4.37 | 47.89 | 1.75 | 14.60 | 159.41 | 240.24 | 38.88 | 21.81 | 93.13 | 459 | 0.0 | 9.81 |
| 21Q1 (9) | 10.84 | -9.52 | -34.62 | 0.32 | -40.74 | -54.93 | 0.61 | 103.33 | -39.6 | 3.46 | -0.57 | 7.12 | 2.95 | -34.51 | -31.06 | 5.63 | 124.72 | -7.62 | 31.92 | 9.88 | 63.84 | 459 | 0.0 | 68.13 |
| 20Q4 (8) | 11.98 | -35.35 | -39.83 | 0.54 | -27.03 | -48.57 | 0.3 | -57.75 | -9.09 | 3.48 | 4.5 | -21.8 | 4.51 | 12.87 | -14.53 | 2.50 | -34.64 | 51.09 | 29.05 | 61.64 | 29.97 | 459 | 9.81 | 68.13 |
| 20Q3 (7) | 18.53 | 22.31 | -10.7 | 0.74 | 13.85 | -18.68 | 0.71 | 9.23 | -25.26 | 3.33 | 9.18 | -6.2 | 3.99 | -6.92 | -8.94 | 3.83 | -10.69 | -16.31 | 17.97 | -10.73 | 5.04 | 418 | 0.0 | 53.11 |
| 20Q2 (6) | 15.15 | -8.62 | -20.22 | 0.65 | -8.45 | -1.52 | 0.65 | -35.64 | -20.73 | 3.05 | -5.57 | -10.56 | 4.29 | 0.19 | 23.45 | 4.29 | -29.57 | -0.64 | 20.13 | 3.34 | 12.11 | 418 | 53.11 | 53.11 |
| 20Q1 (5) | 16.58 | -16.73 | 19.02 | 0.71 | -32.38 | 31.48 | 1.01 | 206.06 | 53.03 | 3.23 | -27.42 | 7.31 | 4.28 | -18.8 | 10.47 | 6.09 | 267.53 | 28.57 | 19.48 | -12.84 | -9.84 | 273 | 0.0 | 0.0 |
| 19Q4 (4) | 19.91 | -4.05 | 0.0 | 1.05 | 15.38 | 0.0 | 0.33 | -65.26 | 0.0 | 4.45 | 25.35 | 0.0 | 5.27 | 20.25 | 0.0 | 1.66 | -63.8 | 0.0 | 22.35 | 30.64 | 0.0 | 273 | 0.0 | 0.0 |
| 19Q3 (3) | 20.75 | 9.27 | 0.0 | 0.91 | 37.88 | 0.0 | 0.95 | 15.85 | 0.0 | 3.55 | 4.11 | 0.0 | 4.39 | 26.18 | 0.0 | 4.58 | 6.03 | 0.0 | 17.11 | -4.72 | 0.0 | 273 | 0.0 | 0.0 |
| 19Q2 (2) | 18.99 | 36.32 | 0.0 | 0.66 | 22.22 | 0.0 | 0.82 | 24.24 | 0.0 | 3.41 | 13.29 | 0.0 | 3.48 | -10.34 | 0.0 | 4.32 | -8.86 | 0.0 | 17.96 | -16.9 | 0.0 | 273 | 0.0 | 0.0 |
| 19Q1 (1) | 13.93 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 3.01 | 0.0 | 0.0 | 3.88 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 21.61 | 0.0 | 0.0 | 273 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.49 | 17.03 | 3.34 | 41.53 | 4.29 | 24.35 | 15.59 | 1.1 | 8.68 | 20.93 | 11.15 | 6.26 | 40.50 | -13.61 | 312 | 0.0 |
| 2022 (9) | 32.89 | -4.47 | 2.36 | 78.79 | 3.45 | 0.58 | 15.42 | 29.04 | 7.18 | 87.16 | 10.49 | 5.29 | 46.88 | 35.08 | 312 | -13.09 |
| 2021 (8) | 34.43 | -44.68 | 1.32 | -50.0 | 3.43 | 28.46 | 11.95 | -8.71 | 3.83 | -9.61 | 9.96 | 132.23 | 34.71 | 65.03 | 359 | -21.79 |
| 2020 (7) | 62.24 | -15.41 | 2.64 | -16.46 | 2.67 | -3.61 | 13.09 | -9.22 | 4.24 | -1.23 | 4.29 | 13.95 | 21.03 | 7.32 | 459 | 9.81 |
| 2019 (6) | 73.58 | 24.52 | 3.16 | 7.85 | 2.77 | 30.66 | 14.42 | 69.25 | 4.29 | -13.39 | 3.76 | 4.93 | 19.60 | 35.92 | 418 | 53.11 |
| 2018 (5) | 59.09 | 24.87 | 2.93 | -17.23 | 2.12 | 21.84 | 8.52 | 64.48 | 4.96 | -33.72 | 3.59 | -2.43 | 14.42 | 31.72 | 273 | 25.81 |
| 2017 (4) | 47.32 | 182.85 | 3.54 | 162.22 | 1.74 | 81.25 | 5.18 | 33.16 | 7.48 | -7.29 | 3.68 | -35.92 | 10.95 | -52.92 | 217 | 25.43 |
| 2016 (3) | 16.73 | 213.3 | 1.35 | 31.07 | 0.96 | 9.09 | 3.89 | 45.15 | 8.07 | -58.16 | 5.74 | -65.18 | 23.25 | -53.67 | 173 | 29.1 |
| 2015 (2) | 5.34 | 1086.67 | 1.03 | 151.22 | 0.88 | -2.22 | 2.68 | 78.67 | 19.29 | -78.83 | 16.48 | -91.76 | 50.19 | -84.94 | 134 | 78.67 |
| 2014 (1) | 0.45 | -46.43 | 0.41 | 70.83 | 0.9 | 55.17 | 1.5 | 163.16 | 91.11 | 0 | 200.00 | 0 | 333.33 | 0 | 75 | 0.0 |
