玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)18.38-9.1910.523.13-32.1126.813.19-51.74357.263.26-36.94-84.382.21-31.58237.271.07-28.67389.190.278.0-6.96.49-35.142.64155.214.91-13.4298.1740.99188.141.83-93.96-99.1313.21-5.5819.55
23Q3 (19)20.242.2714.544.61-9.2528.776.61-16.1210.545.17-4.266.383.23-5.28-16.321.502.7412.780.250.0-7.4110.00-9.1712.49147.95-4.71-31.7869.637.9916.3130.37-14.5-24.2213.991.617.76
23Q2 (18)19.792.275.895.0812.8927.647.8843.835.45.4031.0719.213.4124.017.591.4628.0739.050.254.174.1711.0129.5317.38155.27-11.75-25.0864.48-21.6-5.635.52100.0612.0713.777.3332.02
23Q1 (17)19.3516.36-5.014.50226.0957.895.48541.9422.054.12-80.2616.712.75270.8125.571.14408.1142.50.24-17.2414.298.5086.81-1.51175.94-1.86-12.5282.24173.8429.3517.76-91.6-51.3812.8316.11-27.56
22Q4 (16)16.63-5.89-9.521.38-61.45-46.09-1.24-120.74-123.820.87329.42423.06-1.61-141.71-140.35-0.37-127.82-127.610.297.41-6.454.55-48.82-45.64179.27-17.33-18.8-111.38-286.06-327.39211.38427.39314.3311.05-6.99-22.84
22Q3 (15)17.67-5.46-17.973.58-10.05-6.775.982.7534.084.867.2831.713.8633.129.971.3326.6727.880.2712.58.08.89-5.227.63216.864.64-4.2259.86-12.36-30.4840.0826.44188.5811.8813.9-22.4
22Q2 (14)18.69-8.25-17.153.9839.65-1.975.8229.6244.424.5328.3338.532.9032.4215.081.0531.2512.90.2414.29-4.09.388.6913.83207.253.05-4.1268.307.43-32.2231.70-13.214257.0510.43-41.11-32.49
22Q1 (13)20.3710.83-13.52.8511.33-4.044.49-13.8226.843.53-11.5332.712.19-45.1123.030.80-40.314.290.21-32.26-4.558.633.116.41201.11-8.91-3.6563.5829.8-24.1136.52-28.41125.1217.7123.671.37
21Q4 (12)18.38-14.67-15.032.56-33.33-43.365.2116.825.683.998.13-6.343.9934.345.281.3428.85-2.190.3124.06.98.371.33-4.45220.77-2.497.2548.98-43.12-46.5651.02267.33512.2114.32-6.47-0.9
21Q3 (11)21.54-4.52-1.913.84-5.42-17.64.4610.67-1.553.6912.845.132.9717.8613.791.0411.838.330.250.04.178.260.24-0.36226.414.759.1286.11-14.54-16.1613.891921.43611.7515.31-0.916.84
21Q2 (10)22.56-4.2-10.054.0636.7-13.84.0313.84-26.733.2722.93-18.052.5241.57-4.910.9332.86-5.10.2513.6413.648.241.6-18.42216.153.552.48100.7620.2817.46-0.76-104.7-105.3615.45-11.560
21Q1 (9)23.558.88-7.762.97-34.29-13.913.54-28.19-6.62.66-37.56-10.441.78-53.03-6.320.70-48.91-4.110.22-24.144.768.11-7.42-3.8208.731.43.7283.78-8.61-7.9416.2294.6980.3217.4720.94.24
20Q4 (8)21.63-1.5-8.154.52-3.0-8.54.938.83-7.164.2621.370.243.7945.210.81.3742.713.010.2920.833.578.765.67-1.57205.84-0.79-5.9191.67-10.76-1.458.33407.0519.3214.450.8415.51
20Q3 (7)21.96-12.44-8.584.66-1.069.134.53-17.64-10.833.51-12.03-12.92.61-1.51-12.710.96-2.04-13.510.249.090.08.29-17.92-16.35207.48-1.63-1.58102.7119.7422.3-2.71-119.09-116.9514.330-2.98
20Q2 (6)25.08-1.7611.374.7136.5223.35.5045.1218.283.9934.349.922.6539.4710.420.9834.25-2.00.224.76-4.3510.1019.8117.99210.914.82.4585.78-5.734.2414.2258.0-19.690.00-100.0-100.0
20Q1 (5)25.538.4118.33.45-30.166.813.79-28.6313.132.97-30.1210.821.90-49.479.20.73-45.11-3.950.21-25.0-8.78.43-5.288.63201.25-8.023.3691.00-2.16-5.649.0028.83141.2816.7633.975.54
19Q4 (4)23.55-1.960.04.9415.690.05.314.530.04.255.460.03.7625.750.01.3319.820.00.2816.670.08.90-10.190.0218.763.770.093.0210.750.06.98-56.390.012.51-15.30.0
19Q3 (3)24.026.660.04.2711.780.05.089.250.04.0311.020.02.9924.580.01.1111.00.00.244.350.09.9115.770.0210.822.40.083.982.050.016.02-9.520.014.77-2.890.0
19Q2 (2)22.524.360.03.8218.270.04.6538.810.03.6335.450.02.4037.930.01.0031.580.00.230.00.08.5610.310.0205.8726.190.082.30-14.660.017.70374.710.015.21-4.220.0
19Q1 (1)21.580.00.03.230.00.03.350.00.02.680.00.01.740.00.00.760.00.00.230.00.07.760.00.0163.140.00.096.440.00.03.730.00.015.880.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.407.064.2850.181.51-6.075.6965.894.44-52.9711.5278.65.0492.370.991.028.9016.95155.21-13.4275.27-9.4424.7346.516.124.0713.447.78
2022 (9)18.12-14.572.85-13.91.61-12.493.43-22.059.44172.056.45-40.552.62-32.990.98-2.07.61-7.87179.27-18.883.1210.6116.88-32.0915.49-20.7412.47-19.5
2021 (8)21.21-8.973.31-24.261.84-3.54.40-6.383.47-6.7210.851.123.910.01.008.78.26-6.67220.777.2575.15-19.1924.85254.4919.54-13.6415.491.64
2020 (7)23.301.264.375.561.9012.044.701.083.720.8110.73-4.113.91-7.570.92-7.078.850.45205.84-6.0392.994.447.01-36.0822.62-3.0615.245.61
2019 (6)23.013.984.14-1.91.70155.864.65-11.093.69-10.011.19-8.134.23-17.380.99-10.08.815.89219.0415.3489.0310.310.97-43.1123.34-4.7114.438.74
2018 (5)22.13-0.054.22-15.430.66-0.515.23-18.034.10-21.1512.18-4.695.12-18.341.103.778.32-12.88189.9029.7280.723.0419.28-11.0124.49-25.2413.277.36
2017 (4)22.1411.764.99-53.670.6758.376.38-45.565.20-45.8312.78-43.126.27-48.521.06-14.529.55-26.99146.3951.2978.34-14.7821.66166.2332.76012.3653.54
2016 (3)19.818.6110.770.280.4266.4511.72-1.19.60-1.3422.47-15.9412.18-26.81.24-27.0613.081.7996.7629.5191.921.458.14-13.340.0008.0568.41
2015 (2)18.24-2.1510.74-12.750.25-1.5911.85-14.939.73-15.6126.739.516.640.671.7018.8812.85-9.5774.7162.1390.612.569.39-19.390.0004.780.0
2014 (1)18.64012.3100.26-50.2113.93011.53024.41016.5301.43-23.5314.21-5.7746.08-12.1688.35-3.2611.6534.40.0004.78-25.31

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