- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q2 (20) | 5.17 | 16.97 | 48.56 | 0.29 | -21.62 | 163.64 | 0.34 | -8.11 | 100.0 | 0.27 | 170.0 | 170.0 | 5.61 | -32.99 | 77.46 | 6.58 | -21.44 | 34.62 | 5.22 | 130.83 | 81.74 | 0 | 0 | 0 |
| 25Q1 (19) | 4.42 | -2.64 | -0.9 | 0.37 | -11.9 | -9.76 | 0.37 | -13.95 | 8.82 | 0.1 | -9.09 | -28.57 | 8.37 | -9.51 | -8.94 | 8.37 | -11.62 | 9.81 | 2.26 | -6.62 | -27.93 | 0 | 0 | 0 |
| 24Q4 (18) | 4.54 | -21.18 | -29.39 | 0.42 | -27.59 | -8.7 | 0.43 | -33.85 | 59.26 | 0.11 | -31.25 | -8.33 | 9.25 | -8.13 | 29.31 | 9.47 | -16.07 | 125.56 | 2.42 | -12.78 | 29.83 | 0 | 0 | 0 |
| 24Q3 (17) | 5.76 | 65.52 | -36.98 | 0.58 | 427.27 | -27.5 | 0.65 | 282.35 | 4.84 | 0.16 | 60.0 | -15.79 | 10.07 | 218.56 | 15.04 | 11.28 | 131.0 | 66.36 | 2.78 | -3.33 | 33.63 | 0 | 0 | 0 |
| 24Q2 (16) | 3.48 | -21.97 | -32.69 | 0.11 | -73.17 | -63.33 | 0.17 | -50.0 | -39.29 | 0.1 | -28.57 | -16.67 | 3.16 | -65.62 | -45.53 | 4.89 | -35.92 | -9.8 | 2.87 | -8.46 | 23.8 | 0 | 0 | 0 |
| 24Q1 (15) | 4.46 | -30.64 | 9.58 | 0.41 | -10.87 | 141.18 | 0.34 | 25.93 | 142.86 | 0.14 | 16.67 | 0.0 | 9.19 | 28.5 | 120.09 | 7.62 | 81.55 | 121.62 | 3.14 | 68.2 | -8.74 | 0 | 0 | 0 |
| 23Q4 (14) | 6.43 | -29.65 | 104.13 | 0.46 | -42.5 | 91.67 | 0.27 | -56.45 | 58.82 | 0.12 | -36.84 | 0.0 | 7.15 | -18.27 | -6.1 | 4.20 | -38.1 | -22.19 | 1.87 | -10.22 | -51.01 | 0 | 0 | 0 |
| 23Q3 (13) | 9.14 | 76.79 | 133.76 | 0.8 | 166.67 | 185.71 | 0.62 | 121.43 | 113.79 | 0.19 | 58.33 | 58.33 | 8.75 | 50.84 | 22.23 | 6.78 | 25.25 | -8.54 | 2.08 | -10.44 | -32.27 | 0 | 0 | 0 |
| 23Q2 (12) | 5.17 | 27.03 | 41.26 | 0.3 | 76.47 | -11.76 | 0.28 | 100.0 | -34.88 | 0.12 | -14.29 | -25.0 | 5.80 | 38.92 | -37.54 | 5.42 | 57.45 | -53.9 | 2.32 | -32.52 | -46.91 | 0 | 0 | 0 |
| 23Q1 (11) | 4.07 | 29.21 | 17.97 | 0.17 | -29.17 | -37.04 | 0.14 | -17.65 | -26.32 | 0.14 | 16.67 | 7.69 | 4.18 | -45.18 | -46.63 | 3.44 | -36.26 | -37.54 | 3.44 | -9.71 | -8.71 | 0 | 0 | 0 |
| 22Q4 (10) | 3.15 | -19.44 | 18.42 | 0.24 | -14.29 | 9.09 | 0.17 | -41.38 | 0.0 | 0.12 | 0.0 | -20.0 | 7.62 | 6.39 | -7.88 | 5.40 | -27.24 | -15.56 | 3.81 | 24.13 | -32.44 | 0 | 0 | 0 |
| 22Q3 (9) | 3.91 | 6.83 | 33.9 | 0.28 | -17.65 | 12.0 | 0.29 | -32.56 | 123.08 | 0.12 | -25.0 | -25.0 | 7.16 | -22.91 | -16.36 | 7.42 | -36.87 | 66.59 | 3.07 | -29.8 | -43.99 | 0 | 0 | 0 |
| 22Q2 (8) | 3.66 | 6.09 | 47.58 | 0.34 | 25.93 | 61.9 | 0.43 | 126.32 | 230.77 | 0.16 | 23.08 | -5.88 | 9.29 | 18.7 | 9.71 | 11.75 | 113.33 | 124.13 | 4.37 | 16.02 | -36.23 | 0 | 0 | 0 |
| 22Q1 (7) | 3.45 | 29.7 | 44.96 | 0.27 | 22.73 | 42.11 | 0.19 | 11.76 | 46.15 | 0.13 | -13.33 | -13.33 | 7.83 | -5.38 | -1.97 | 5.51 | -13.83 | 0.82 | 3.77 | -33.18 | -40.21 | 0 | 0 | 0 |
| 21Q4 (6) | 2.66 | -8.9 | -18.65 | 0.22 | -12.0 | -56.0 | 0.17 | 30.77 | 6.25 | 0.15 | -6.25 | 0.0 | 8.27 | -3.4 | -45.91 | 6.39 | 43.55 | 30.62 | 5.64 | 2.91 | 22.93 | 0 | 0 | 0 |
| 21Q3 (5) | 2.92 | 17.74 | -45.22 | 0.25 | 19.05 | 8.7 | 0.13 | 0.0 | -56.67 | 0.16 | -5.88 | -63.64 | 8.56 | 1.11 | 98.41 | 4.45 | -15.07 | -20.9 | 5.48 | -20.06 | -33.62 | 0 | 0 | 0 |
| 21Q2 (4) | 2.48 | 4.2 | 0.0 | 0.21 | 10.53 | 0.0 | 0.13 | 0.0 | 0.0 | 0.17 | 13.33 | 0.0 | 8.47 | 6.07 | 0.0 | 5.24 | -4.03 | 0.0 | 6.85 | 8.76 | 0.0 | 0 | 0 | 0.0 |
| 21Q1 (3) | 2.38 | -27.22 | 0.0 | 0.19 | -62.0 | 0.0 | 0.13 | -18.75 | 0.0 | 0.15 | 0.0 | 0.0 | 7.98 | -47.79 | 0.0 | 5.46 | 11.63 | 0.0 | 6.30 | 37.39 | 0.0 | 0 | 0 | 0.0 |
| 20Q4 (2) | 3.27 | -38.65 | 0.0 | 0.5 | 117.39 | 0.0 | 0.16 | -46.67 | 0.0 | 0.15 | -65.91 | 0.0 | 15.29 | 254.34 | 0.0 | 4.89 | -13.07 | 0.0 | 4.59 | -44.43 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (1) | 5.33 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 4.32 | 0.0 | 0.0 | 5.63 | 0.0 | 0.0 | 8.26 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 18.24 | -15.87 | 1.52 | 27.73 | 1.59 | 74.73 | 0.51 | 6.25 | 8.33 | 51.82 | 8.72 | 107.68 | 2.80 | 26.29 | 0 | 0 |
| 2023 (9) | 21.68 | 53.0 | 1.19 | 5.31 | 0.91 | -15.74 | 0.48 | -7.69 | 5.49 | -31.17 | 4.20 | -44.93 | 2.21 | -39.67 | 0 | 0 |
| 2022 (8) | 14.17 | 35.73 | 1.13 | 29.89 | 1.08 | 96.36 | 0.52 | -17.46 | 7.97 | -4.3 | 7.62 | 44.67 | 3.67 | -39.19 | 0 | 0 |
| 2021 (7) | 10.44 | 10.95 | 0.87 | 11.54 | 0.55 | 5.77 | 0.63 | -3.08 | 8.33 | 0.53 | 5.27 | -4.67 | 6.03 | -12.64 | 0 | 0 |
| 2020 (6) | 9.41 | 515.03 | 0.78 | 239.13 | 0.52 | 108.0 | 0.65 | 261.11 | 8.29 | -44.86 | 5.53 | -66.18 | 6.91 | -41.29 | 0 | 0 |
| 2019 (5) | 1.53 | 6.25 | 0.23 | -14.81 | 0.25 | -3.85 | 0.18 | -37.93 | 15.03 | -19.83 | 16.34 | -9.5 | 11.76 | -41.58 | 102 | 0.0 |
| 2018 (4) | 1.44 | -25.77 | 0.27 | -12.9 | 0.26 | 4.0 | 0.29 | -35.56 | 18.75 | 17.34 | 18.06 | 40.11 | 20.14 | -13.18 | 102 | 0.0 |
| 2017 (3) | 1.94 | -16.74 | 0.31 | -6.06 | 0.25 | -7.41 | 0.45 | 9.76 | 15.98 | 12.82 | 12.89 | 11.21 | 23.20 | 31.82 | 102 | 0.0 |
| 2016 (2) | 2.33 | -4.51 | 0.33 | 0.0 | 0.27 | -3.57 | 0.41 | -6.82 | 14.16 | 4.72 | 11.59 | 0.98 | 17.60 | -2.42 | 102 | 0.0 |
| 2015 (1) | 2.44 | -16.15 | 0.33 | -10.81 | 0.28 | 3.7 | 0.44 | -10.2 | 13.52 | 0 | 11.48 | 0 | 18.03 | 0 | 102 | 0.0 |
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