- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.08 | 14.29 | 0.0 | 0.01 | -50.0 | -50.0 | 0.07 | 0.0 | 0.0 | 0.11 | 37.5 | 266.67 | 12.50 | -56.25 | -50.0 | 87.50 | -12.5 | 0.0 | 137.50 | 20.31 | 266.67 | 61 | 0.0 | 0.0 |
| 23Q3 (19) | 0.07 | -56.25 | 0.0 | 0.02 | -33.33 | -33.33 | 0.07 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 28.57 | 52.38 | -33.33 | 100.00 | 128.57 | 0.0 | 114.29 | 161.22 | 0.0 | 61 | 0.0 | 205.0 |
| 23Q2 (18) | 0.16 | 77.78 | 77.78 | 0.03 | 0.0 | 50.0 | 0.07 | 0.0 | 75.0 | 0.07 | 40.0 | 600.0 | 18.75 | -43.75 | -15.62 | 43.75 | -43.75 | -1.56 | 43.75 | -21.25 | 293.75 | 61 | 0.0 | 205.0 |
| 23Q1 (17) | 0.09 | 12.5 | 12.5 | 0.03 | 50.0 | 50.0 | 0.07 | 0.0 | 75.0 | 0.05 | 66.67 | 400.0 | 33.33 | 33.33 | 33.33 | 77.78 | -11.11 | 55.56 | 55.56 | 48.15 | 344.44 | 61 | 0.0 | 205.0 |
| 22Q4 (16) | 0.08 | 14.29 | -11.11 | 0.02 | -33.33 | 0.0 | 0.07 | 0.0 | 133.33 | 0.03 | -62.5 | 200.0 | 25.00 | -41.67 | 12.5 | 87.50 | -12.5 | 162.5 | 37.50 | -67.19 | 237.5 | 61 | 205.0 | 205.0 |
| 22Q3 (15) | 0.07 | -22.22 | 0.0 | 0.03 | 50.0 | 50.0 | 0.07 | 75.0 | 133.33 | 0.08 | 700.0 | 700.0 | 42.86 | 92.86 | 50.0 | 100.00 | 125.0 | 133.33 | 114.29 | 928.57 | 700.0 | 20 | 0.0 | -25.93 |
| 22Q2 (14) | 0.09 | 12.5 | 50.0 | 0.02 | 0.0 | 0.0 | 0.04 | 0.0 | 33.33 | 0.01 | 0.0 | 0.0 | 22.22 | -11.11 | -33.33 | 44.44 | -11.11 | -11.11 | 11.11 | -11.11 | -33.33 | 20 | 0.0 | -25.93 |
| 22Q1 (13) | 0.08 | -11.11 | -20.0 | 0.02 | 0.0 | -33.33 | 0.04 | 33.33 | 0.0 | 0.01 | 0.0 | 0.0 | 25.00 | 12.5 | -16.67 | 50.00 | 50.0 | 25.0 | 12.50 | 12.5 | 25.0 | 20 | 0.0 | -25.93 |
| 21Q4 (12) | 0.09 | 28.57 | -35.71 | 0.02 | 0.0 | -33.33 | 0.03 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 22.22 | -22.22 | 3.7 | 33.33 | -22.22 | 55.56 | 11.11 | -22.22 | 55.56 | 20 | -25.93 | -25.93 |
| 21Q3 (11) | 0.07 | 16.67 | -12.5 | 0.02 | 0.0 | -33.33 | 0.03 | 0.0 | 0.0 | 0.01 | 0.0 | -50.0 | 28.57 | -14.29 | -23.81 | 42.86 | -14.29 | 14.29 | 14.29 | -14.29 | -42.86 | 27 | 0.0 | -6.9 |
| 21Q2 (10) | 0.06 | -40.0 | -45.45 | 0.02 | -33.33 | -33.33 | 0.03 | -25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 33.33 | 11.11 | 22.22 | 50.00 | 25.0 | 83.33 | 16.67 | 66.67 | 83.33 | 27 | 0.0 | -6.9 |
| 21Q1 (9) | 0.1 | -28.57 | -9.09 | 0.03 | 0.0 | 0.0 | 0.04 | 33.33 | 0.0 | 0.01 | 0.0 | 0.0 | 30.00 | 40.0 | 10.0 | 40.00 | 86.67 | 10.0 | 10.00 | 40.0 | 10.0 | 27 | 0.0 | -49.06 |
| 20Q4 (8) | 0.14 | 75.0 | -30.0 | 0.03 | 0.0 | -78.57 | 0.03 | 0.0 | -75.0 | 0.01 | -50.0 | -50.0 | 21.43 | -42.86 | -69.39 | 21.43 | -42.86 | -64.29 | 7.14 | -71.43 | -28.57 | 27 | -6.9 | -49.06 |
| 20Q3 (7) | 0.08 | -27.27 | -72.41 | 0.03 | 0.0 | -80.0 | 0.03 | 0.0 | -66.67 | 0.02 | 100.0 | 100.0 | 37.50 | 37.5 | -27.5 | 37.50 | 37.5 | 20.83 | 25.00 | 175.0 | 625.0 | 29 | 0.0 | -45.28 |
| 20Q2 (6) | 0.11 | 0.0 | -56.0 | 0.03 | 0.0 | -84.21 | 0.03 | -25.0 | -70.0 | 0.01 | 0.0 | 0.0 | 27.27 | 0.0 | -64.11 | 27.27 | -25.0 | -31.82 | 9.09 | 0.0 | 127.27 | 29 | -45.28 | -45.28 |
| 20Q1 (5) | 0.11 | -45.0 | -47.62 | 0.03 | -78.57 | -86.36 | 0.04 | -66.67 | -66.67 | 0.01 | -50.0 | 0.0 | 27.27 | -61.04 | -73.97 | 36.36 | -39.39 | -36.36 | 9.09 | -9.09 | 90.91 | 53 | 0.0 | 0.0 |
| 19Q4 (4) | 0.2 | -31.03 | 0.0 | 0.14 | -6.67 | 0.0 | 0.12 | 33.33 | 0.0 | 0.02 | 100.0 | 0.0 | 70.00 | 35.33 | 0.0 | 60.00 | 93.33 | 0.0 | 10.00 | 190.0 | 0.0 | 53 | 0.0 | 0.0 |
| 19Q3 (3) | 0.29 | 16.0 | 0.0 | 0.15 | -21.05 | 0.0 | 0.09 | -10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 51.72 | -31.94 | 0.0 | 31.03 | -22.41 | 0.0 | 3.45 | -13.79 | 0.0 | 53 | 0.0 | 0.0 |
| 19Q2 (2) | 0.25 | 19.05 | 0.0 | 0.19 | -13.64 | 0.0 | 0.1 | -16.67 | 0.0 | 0.01 | 0.0 | 0.0 | 76.00 | -27.45 | 0.0 | 40.00 | -30.0 | 0.0 | 4.00 | -16.0 | 0.0 | 53 | 0.0 | 0.0 |
| 19Q1 (1) | 0.21 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 104.76 | 0.0 | 0.0 | 57.14 | 0.0 | 0.0 | 4.76 | 0.0 | 0.0 | 53 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.4 | 25.0 | 0.09 | -10.0 | 0.27 | 28.57 | 0.31 | 158.33 | 22.50 | -28.0 | 67.50 | 2.86 | 77.50 | 106.67 | 61 | 0.0 |
| 2022 (9) | 0.32 | 3.23 | 0.1 | 25.0 | 0.21 | 61.54 | 0.12 | 500.0 | 31.25 | 21.09 | 65.62 | 56.49 | 37.50 | 481.25 | 61 | 205.0 |
| 2021 (8) | 0.31 | -29.55 | 0.08 | -33.33 | 0.13 | -7.14 | 0.02 | -50.0 | 25.81 | -5.38 | 41.94 | 31.8 | 6.45 | -29.03 | 20 | -25.93 |
| 2020 (7) | 0.44 | -53.19 | 0.12 | -82.86 | 0.14 | -66.67 | 0.04 | -33.33 | 27.27 | -63.38 | 31.82 | -28.79 | 9.09 | 42.42 | 27 | -6.9 |
| 2019 (6) | 0.94 | -3.09 | 0.7 | -14.63 | 0.42 | 0.0 | 0.06 | -40.0 | 74.47 | -11.91 | 44.68 | 3.19 | 6.38 | -38.09 | 29 | -45.28 |
| 2018 (5) | 0.97 | -43.27 | 0.82 | -47.1 | 0.42 | 20.0 | 0.1 | 233.33 | 84.54 | -6.74 | 43.30 | 111.55 | 10.31 | 487.63 | 53 | -19.7 |
| 2017 (4) | 1.71 | 35.71 | 1.55 | 40.91 | 0.35 | -2.78 | 0.03 | 200.0 | 90.64 | 3.83 | 20.47 | -28.36 | 1.75 | 121.05 | 66 | -1.49 |
| 2016 (3) | 1.26 | -12.5 | 1.1 | -6.78 | 0.36 | -5.26 | 0.01 | 0.0 | 87.30 | 6.54 | 28.57 | 8.27 | 0.79 | 14.29 | 67 | -4.29 |
| 2015 (2) | 1.44 | -40.25 | 1.18 | 4.42 | 0.38 | -19.15 | 0.01 | -75.0 | 81.94 | 74.77 | 26.39 | 35.31 | 0.69 | -58.16 | 70 | -10.26 |
| 2014 (1) | 2.41 | 487.8 | 1.13 | 1030.0 | 0.47 | 147.37 | 0.04 | 33.33 | 46.89 | 0 | 19.50 | 0 | 1.66 | 0 | 78 | 609.09 |
