玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)79.480.720.8522.397.753.920.83-13.24-6.2115.56-18.96-8.476.50-21.592.854.32-13.6-3.570.273.853.8525.88-12.0-7.1449.01-10.717.84107.7925.2710.67-7.79-155.84-400.061.30-3.680.96
23Q3 (19)78.91-1.71-3.7420.78127.35-13.5624.01121.49-14.6219.20114.53-13.798.29127.12-9.995.00146.31-13.640.2613.040.029.4174.23-11.7654.88-32.1730.2686.050.880.0513.95-5.12-6.9863.64-11.365.45
23Q2 (18)80.283.83-2.969.14-5.19-61.8710.841.21-59.288.95-11.91-56.933.652.53-55.432.03-10.57-60.120.234.55-4.1716.88-0.35-47.2280.911.01.8285.29-5.88-5.4614.7156.8650.3371.80-0.4915.14
23Q1 (17)77.32-1.89-10.059.64-55.27-62.4210.71-51.78-60.9610.16-40.24-50.633.56-43.67-56.742.27-49.33-59.170.22-15.38-18.5216.94-39.22-47.8680.1192.6272.7690.62-6.96-3.469.38260.9453.1272.1518.8221.14
22Q4 (16)78.81-3.87-5.1521.55-10.36-27.8322.21-21.02-25.7417.00-23.66-33.886.32-31.38-48.454.48-22.63-43.360.260.0-16.1327.87-16.38-19.3341.59-1.28-19.9697.4013.26-2.62.60-82.68060.720.611.95
22Q3 (15)81.98-0.910.3424.040.29-4.0328.125.6311.1922.277.1726.979.2112.4520.235.7913.7518.650.268.33-7.1433.334.2210.2542.13-46.98-30.2386.00-4.67-13.015.0053.331205.060.35-3.227.46
22Q2 (14)82.73-3.765.0923.97-6.5528.5926.62-2.9545.3920.780.9762.228.19-0.4968.525.09-8.4559.060.24-11.11-4.031.98-1.5725.4679.4671.3642.8990.22-3.9-11.379.7859.78647.8362.364.75.5
22Q1 (13)85.963.456.2925.65-14.182.9527.43-8.2987.2420.58-19.9596.378.23-32.87126.725.56-29.71127.870.27-12.917.3932.49-5.9642.7546.37-10.76-10.0593.88-6.12-3.656.12019.3959.560.0-7.89
21Q4 (12)83.091.76.5429.8619.2122.529.9118.27163.9925.7146.58214.6912.2660.05330.187.9162.09311.980.3110.7134.7834.5514.2974.0651.96-13.950.6100.001.16-14.290.00-100.0100.059.566.05-10.5
21Q3 (11)81.703.791.1625.0534.399.8725.2938.1212.9517.5436.92-3.737.6657.61-1.034.8852.51.240.2812.07.6930.2318.62.4460.388.5815.6998.85-2.88-3.971.15164.37178.1656.16-4.99-2.97
21Q2 (10)78.72-2.66-6.6318.6432.95-26.5318.3124.98-26.2612.8122.23-33.424.8633.88-43.623.2031.15-40.190.258.7-10.7125.4911.99-19.1655.617.88-23.95101.794.46-0.76-1.79-134.8230.3659.11-8.584.56
21Q1 (9)80.873.69-2.3714.024.4768.9214.6529.357.8710.4828.2757.363.6327.3753.812.4427.0854.430.230.00.022.7614.669.051.55-0.19-1.7797.44-16.486.725.13130.77-41.0364.66-2.84-4.52
20Q4 (8)77.99-3.43-8.1313.42-41.140.9811.33-49.4-11.838.17-55.16-21.292.85-63.18-26.551.92-60.17-25.870.23-11.54-8.019.85-32.73-7.5951.65-1.03-10.27116.6713.3313.24-16.67-1033.33-450.066.5514.984.69
20Q3 (7)80.76-4.21-6.7822.80-10.1364.2722.39-9.8355.0618.22-5.372.377.74-10.2197.454.82-9.9185.380.26-7.148.3329.51-6.4129.0952.19-28.6211.21102.940.375.97-1.4742.65-151.4757.882.39-6.55
20Q2 (6)84.311.790.8125.37205.6695.1524.83167.5671.619.24188.8980.328.62265.25124.485.35238.61105.770.2821.7416.6731.5351.0137.5773.1239.3323.81102.5612.3315.8-2.56-129.49-122.4456.53-16.52-9.64
20Q1 (5)82.83-2.430.178.30-37.5523.889.28-27.7842.336.66-35.8441.42.36-39.1854.251.58-39.041.070.23-8.00.020.88-2.7930.6652.48-8.8327.6991.30-11.38-14.788.70386.96067.726.53-1.54
19Q4 (4)84.89-2.010.013.29-4.250.012.85-11.010.010.38-1.80.03.88-1.020.02.59-0.380.00.254.170.021.48-6.040.057.5622.650.0103.036.060.0-3.03-206.060.063.572.630.0
19Q3 (3)86.633.590.013.886.770.014.44-0.210.010.57-0.940.03.922.080.02.600.00.00.240.00.022.86-0.260.046.93-20.540.097.149.680.02.86-75.00.061.94-0.990.0
19Q2 (2)83.631.140.013.0094.030.014.47121.930.010.67126.540.03.84150.980.02.60132.140.00.244.350.022.9243.430.059.0643.70.088.57-17.330.011.4300.062.56-9.040.0
19Q1 (1)82.690.00.06.700.00.06.520.00.04.710.00.01.530.00.01.120.00.00.230.00.015.980.00.041.100.00.0107.140.00.0-0.000.00.068.780.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)79.03-4.0816.01-32.764.558.417.07-34.6213.77-31.7319.75-36.8213.71-36.110.99-6.622.65-27.5749.0117.8493.892.856.11-29.893.1036.5866.8110.01
2022 (9)82.391.4223.814.984.194.8326.1114.4720.1716.1231.2611.3621.4615.131.060.031.278.3941.59-19.9691.28-8.18.721194.822.27-11.0260.731.88
2021 (8)81.24-0.3922.6824.964.00-9.5222.8129.4617.3727.4428.0732.3418.6433.811.064.9528.8511.051.960.699.33-3.580.6702.55-45.6559.61-3.36
2020 (7)81.56-3.518.1553.044.420.9417.6244.3113.6347.9921.2163.7813.9357.581.017.4525.9924.051.65-10.27103.025.73-3.0204.70-45.361.68-3.76
2019 (6)84.521.3911.8631.344.381139.4212.2123.969.2117.9312.9527.218.8419.140.94-1.0520.9642.3957.5642.7997.446.292.56-69.238.58-39.8464.09-3.71
2018 (5)83.360.989.0326.470.3539.059.8551.777.8164.7710.1871.387.4270.570.954.414.7225.9240.3118.3891.67-16.528.33014.27066.56-3.2
2017 (4)82.550.017.1400.25-39.016.4904.7405.9404.3500.9116.6711.691105.1534.05-17.07109.80-12.66-9.8000.00068.76-11.48
2016 (3)82.54-0.28-6.1700.42-42.36-4.870-5.230-5.710-4.0600.782.630.97-91.7941.066.84125.7193.96-25.7100.00077.6818.9
2015 (2)82.774.724.19115.980.72-30.526.49175.05.16113.226.2899.374.14100.00.768.5711.8138.1338.43-52.7564.81-23.7535.1975.930.00065.331.24
2014 (1)79.0401.9401.04-34.172.3602.4203.1502.0700.70-4.118.55-12.7681.33-9.0585.00-15.020.0000.00064.531.24

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