- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.01 | 20.42 | 17.94 | 0.17 | -19.05 | 0.0 | 0.43 | -12.24 | 13.16 | 0.06 | -40.0 | -33.33 | 4.24 | -32.78 | -15.21 | 10.72 | -27.13 | -4.06 | 1.50 | -50.17 | -43.47 | 266 | 0.0 | 0.0 |
| 23Q3 (19) | 3.33 | 49.33 | -5.93 | 0.21 | 10.53 | 0.0 | 0.49 | 6.52 | -2.0 | 0.1 | 25.0 | 11.11 | 6.31 | -25.98 | 6.31 | 14.71 | -28.67 | 4.18 | 3.00 | -16.29 | 18.12 | 266 | 0.0 | -4.66 |
| 23Q2 (18) | 2.23 | 0.9 | -39.24 | 0.19 | 11.76 | 11.76 | 0.46 | -6.12 | -8.0 | 0.08 | 14.29 | 14.29 | 8.52 | 10.76 | 83.94 | 20.63 | -6.96 | 51.41 | 3.59 | 13.26 | 88.08 | 266 | 0.0 | -4.66 |
| 23Q1 (17) | 2.21 | -35.0 | -32.0 | 0.17 | 0.0 | -22.73 | 0.49 | 28.95 | 19.51 | 0.07 | -22.22 | 0.0 | 7.69 | 53.85 | 13.64 | 22.17 | 98.38 | 75.75 | 3.17 | 19.66 | 47.06 | 266 | 0.0 | -4.66 |
| 22Q4 (16) | 3.4 | -3.95 | -30.47 | 0.17 | -19.05 | -43.33 | 0.38 | -24.0 | -22.45 | 0.09 | 0.0 | -30.77 | 5.00 | -15.71 | -18.5 | 11.18 | -20.87 | 11.54 | 2.65 | 4.12 | -0.43 | 266 | -4.66 | -4.66 |
| 22Q3 (15) | 3.54 | -3.54 | -27.16 | 0.21 | 23.53 | -8.7 | 0.5 | 0.0 | 16.28 | 0.09 | 28.57 | 12.5 | 5.93 | 28.07 | 25.35 | 14.12 | 3.67 | 59.64 | 2.54 | 33.29 | 54.45 | 279 | 0.0 | 4.89 |
| 22Q2 (14) | 3.67 | 12.92 | -15.63 | 0.17 | -22.73 | -5.56 | 0.5 | 21.95 | 0.0 | 0.07 | 0.0 | 16.67 | 4.63 | -31.57 | 11.94 | 13.62 | 7.99 | 18.53 | 1.91 | -11.44 | 38.28 | 279 | 0.0 | 4.89 |
| 22Q1 (13) | 3.25 | -33.54 | -5.25 | 0.22 | -26.67 | 4.76 | 0.41 | -16.33 | 5.13 | 0.07 | -46.15 | 0.0 | 6.77 | 10.34 | 10.56 | 12.62 | 25.9 | 10.95 | 2.15 | -18.98 | 5.54 | 279 | 0.0 | 4.89 |
| 21Q4 (12) | 4.89 | 0.62 | 51.86 | 0.3 | 30.43 | 25.0 | 0.49 | 13.95 | 40.0 | 0.13 | 62.5 | 18.18 | 6.13 | 29.63 | -17.69 | 10.02 | 13.25 | -7.81 | 2.66 | 61.5 | -22.18 | 279 | 4.89 | 4.89 |
| 21Q3 (11) | 4.86 | 11.72 | 67.01 | 0.23 | 27.78 | 15.0 | 0.43 | -14.0 | 30.3 | 0.08 | 33.33 | -38.46 | 4.73 | 14.37 | -31.14 | 8.85 | -23.02 | -21.98 | 1.65 | 19.34 | -63.15 | 266 | 0.0 | 0.76 |
| 21Q2 (10) | 4.35 | 26.82 | 22.19 | 0.18 | -14.29 | -10.0 | 0.5 | 28.21 | 28.21 | 0.06 | -14.29 | -25.0 | 4.14 | -32.41 | -26.34 | 11.49 | 1.09 | 4.92 | 1.38 | -32.41 | -38.62 | 266 | 0.0 | 0.76 |
| 21Q1 (9) | 3.43 | 6.52 | 36.11 | 0.21 | -12.5 | 16.67 | 0.39 | 11.43 | 11.43 | 0.07 | -36.36 | 16.67 | 6.12 | -17.86 | -14.29 | 11.37 | 4.61 | -18.13 | 2.04 | -40.26 | -14.29 | 266 | 0.0 | -12.21 |
| 20Q4 (8) | 3.22 | 10.65 | 37.61 | 0.24 | 20.0 | 33.33 | 0.35 | 6.06 | 52.17 | 0.11 | -15.38 | 83.33 | 7.45 | 8.45 | -3.11 | 10.87 | -4.15 | 10.59 | 3.42 | -23.53 | 33.23 | 266 | 0.76 | -12.21 |
| 20Q3 (7) | 2.91 | -18.26 | 16.4 | 0.2 | 0.0 | -4.76 | 0.33 | -15.38 | 3.12 | 0.13 | 62.5 | 116.67 | 6.87 | 22.34 | -18.18 | 11.34 | 3.52 | -11.4 | 4.47 | 98.8 | 86.14 | 264 | 0.0 | -12.87 |
| 20Q2 (6) | 3.56 | 41.27 | 24.91 | 0.2 | 11.11 | -16.67 | 0.39 | 11.43 | 18.18 | 0.08 | 33.33 | 14.29 | 5.62 | -21.35 | -33.29 | 10.96 | -21.12 | -5.39 | 2.25 | -5.62 | -8.51 | 264 | -12.87 | -12.87 |
| 20Q1 (5) | 2.52 | 7.69 | -18.45 | 0.18 | 0.0 | -18.18 | 0.35 | 52.17 | -7.89 | 0.06 | 0.0 | -14.29 | 7.14 | -7.14 | 0.32 | 13.89 | 41.3 | 12.94 | 2.38 | -7.14 | 5.1 | 303 | 0.0 | 0.0 |
| 19Q4 (4) | 2.34 | -6.4 | 0.0 | 0.18 | -14.29 | 0.0 | 0.23 | -28.12 | 0.0 | 0.06 | 0.0 | 0.0 | 7.69 | -8.42 | 0.0 | 9.83 | -23.21 | 0.0 | 2.56 | 6.84 | 0.0 | 303 | 0.0 | 0.0 |
| 19Q3 (3) | 2.5 | -12.28 | 0.0 | 0.21 | -12.5 | 0.0 | 0.32 | -3.03 | 0.0 | 0.06 | -14.29 | 0.0 | 8.40 | -0.25 | 0.0 | 12.80 | 10.55 | 0.0 | 2.40 | -2.29 | 0.0 | 303 | 0.0 | 0.0 |
| 19Q2 (2) | 2.85 | -7.77 | 0.0 | 0.24 | 9.09 | 0.0 | 0.33 | -13.16 | 0.0 | 0.07 | 0.0 | 0.0 | 8.42 | 18.28 | 0.0 | 11.58 | -5.84 | 0.0 | 2.46 | 8.42 | 0.0 | 303 | 0.0 | 0.0 |
| 19Q1 (1) | 3.09 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 7.12 | 0.0 | 0.0 | 12.30 | 0.0 | 0.0 | 2.27 | 0.0 | 0.0 | 303 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.78 | -15.07 | 0.75 | -2.6 | 1.87 | 3.89 | 0.31 | -3.12 | 6.37 | 14.68 | 15.87 | 22.32 | 2.63 | 14.06 | 266 | 0.0 |
| 2022 (9) | 13.87 | -20.79 | 0.77 | -15.38 | 1.8 | 0.0 | 0.32 | -5.88 | 5.55 | 6.82 | 12.98 | 26.24 | 2.31 | 18.82 | 266 | -4.66 |
| 2021 (8) | 17.51 | 43.41 | 0.91 | 10.98 | 1.8 | 26.76 | 0.34 | -10.53 | 5.20 | -22.61 | 10.28 | -11.61 | 1.94 | -37.61 | 279 | 4.89 |
| 2020 (7) | 12.21 | 13.27 | 0.82 | -3.53 | 1.42 | 11.81 | 0.38 | 46.15 | 6.72 | -14.83 | 11.63 | -1.28 | 3.11 | 29.04 | 266 | 0.76 |
| 2019 (6) | 10.78 | -51.24 | 0.85 | -15.84 | 1.27 | -30.22 | 0.26 | -39.53 | 7.88 | 72.61 | 11.78 | 43.12 | 2.41 | 24.02 | 264 | -12.87 |
| 2018 (5) | 22.11 | -3.32 | 1.01 | 0.0 | 1.82 | -2.15 | 0.43 | 30.3 | 4.57 | 3.44 | 8.23 | 1.21 | 1.94 | 34.78 | 303 | 1.0 |
| 2017 (4) | 22.87 | 14.06 | 1.01 | 8.6 | 1.86 | 17.72 | 0.33 | 10.0 | 4.42 | -4.79 | 8.13 | 3.21 | 1.44 | -3.56 | 300 | -12.02 |
| 2016 (3) | 20.05 | 0.45 | 0.93 | 10.71 | 1.58 | -12.22 | 0.3 | -9.09 | 4.64 | 10.22 | 7.88 | -12.62 | 1.50 | -9.5 | 341 | 2.71 |
| 2015 (2) | 19.96 | 2.83 | 0.84 | -4.55 | 1.8 | 4.05 | 0.33 | 13.79 | 4.21 | -7.18 | 9.02 | 1.18 | 1.65 | 10.66 | 332 | -8.54 |
| 2014 (1) | 19.41 | 1.46 | 0.88 | -9.28 | 1.73 | 7.45 | 0.29 | 31.82 | 4.53 | 0 | 8.91 | 0 | 1.49 | 0 | 363 | -6.68 |
