玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.50-21.41-30.72-9.85-16316.67-920.83-11.56-398.71-1039.84-3.56-158.75-306.98-0.42-144.21-205.0-0.23-135.38-182.140.08-20.0-50.0-2.05-119.6-145.3551.01-7.4916.6285.710-14.2914.29-86.29044.2918.6886.64
23Q3 (19)40.08-12.37-16.41-0.06-100.41-100.283.87-57.14-81.16.06-22.11-64.420.95-24.0-80.920.65-25.29-77.350.10-9.09-41.1810.46-26.6-54.8455.14-5.8214.80.00-100.0-100.0104.17273.612975.037.3241.278.99
23Q2 (18)45.74-5.02-15.2314.54153.31-42.379.0350.75-67.097.7855.6-64.381.2558.23-81.670.8752.63-78.470.110.0-38.8914.2532.19-51.9758.5569.17-41.56160.0067.2774.1-60.00-1480.0-841.0826.43-17.1231.95
23Q1 (17)48.165.92-11.865.74378.33-78.535.99386.99-82.185.00190.7-81.570.7997.5-90.990.57103.57-90.390.11-31.25-50.010.78138.5-69.6434.61-20.87-25.0295.65-4.3520.264.350-78.7531.8934.3971.27
22Q4 (16)45.47-5.17-17.61.20-94.35-94.91.23-93.99-96.131.72-89.9-93.220.40-91.97-95.420.28-90.24-95.240.16-5.88-30.434.52-80.48-86.6543.74-8.93-11.85100.00-3.535.150.00100.0-100.023.7313.8110.68
22Q3 (15)47.95-11.14-14.6821.23-15.85-24.1820.48-25.36-51.5717.03-22.02-50.154.98-26.98-63.622.87-28.96-69.920.17-5.56-39.2923.16-21.94-47.3848.03-52.060.86103.6212.7556.57-3.62-144.75-110.7120.854.095.62
22Q2 (14)53.96-1.241.9725.23-5.610.5227.44-18.36-30.021.84-19.5-29.596.82-22.23-32.484.04-31.87-44.810.18-18.18-25.029.67-16.45-28.3100.19117.05151.9291.9015.5543.678.10-60.44-77.4320.037.57-1.62
22Q1 (13)54.64-0.9813.1526.7313.622.0533.615.6910.7827.136.913.048.770.3416.625.930.858.010.22-4.35-4.3535.514.97.9346.16-6.9727.879.537.4910.0120.47-21.31-26.7218.62-13.15-6.62
21Q4 (12)55.18-1.8116.4923.53-15.963.9831.80-24.820.6425.38-25.715.218.74-36.161.045.88-38.36-5.920.23-17.86-17.8633.85-23.0916.9749.624.230.4473.9911.8-13.9726.01-23.182.8921.448.6124.07
21Q3 (11)56.206.220.3728.0011.5539.342.297.8880.834.1610.1275.913.6935.5474.629.5430.3385.960.2816.677.6944.016.3667.7847.6219.7422.3266.183.46-23.1133.82-5.74138.0719.74-3.051.96
21Q2 (10)52.929.5914.7925.1014.6127.7439.2029.288.0131.0229.2581.6210.1034.3160.067.3233.3371.430.244.35-4.041.3825.7875.1239.7710.11-42.0463.97-11.52-32.1335.8828.47524.720.362.117.61
21Q1 (9)48.291.942.8821.90-3.2334.9430.3415.177.4324.008.9467.017.52-13.06109.475.49-12.16100.360.23-17.8621.0532.9013.6857.7936.12-5.0517.272.30-15.94-23.8127.9396.4446.1519.9415.39-7.73
20Q4 (8)47.371.46-0.4822.6312.593.5726.3612.713.7222.0313.4413.268.6510.3344.416.2521.8339.20.287.6921.7428.9410.339.4138.04-2.2919.8986.01-0.08-8.8414.220.11151.5217.28-10.74-3.84
20Q3 (7)46.691.28-5.120.102.29-9.3823.3912.184.1419.4213.7-2.267.8424.2531.995.1320.1430.870.264.030.026.2311.00.6938.93-43.279.5486.08-8.68-12.8814.20147.331093.1819.362.330.0
20Q2 (6)46.10-1.79-6.5119.6521.07-14.7920.8521.93-15.5917.0818.86-20.046.3175.77-0.634.2755.840.00.2531.5825.023.6313.33-15.5268.62122.65-0.6194.26-0.661.045.7412.31-14.4318.92-12.455.52
20Q1 (5)46.94-1.39-4.3216.23-25.72-13.0217.10-26.23-24.6714.37-26.12-27.23.59-40.07-23.942.74-38.98-23.460.19-17.395.5620.85-21.17-20.7230.82-2.87-5.2694.890.5715.435.11-9.55-71.2721.6120.263.5
19Q4 (4)47.60-3.250.021.85-1.490.023.183.210.019.45-2.110.05.990.840.04.4914.540.00.2315.00.026.451.540.031.73-10.720.094.35-4.520.05.65374.910.017.97-7.180.0
19Q3 (3)49.20-0.220.022.18-3.820.022.46-9.070.019.87-6.980.05.94-6.460.03.92-8.20.00.200.00.026.05-6.860.035.54-48.520.098.815.920.01.19-82.260.019.367.980.0
19Q2 (2)49.310.510.023.0623.580.024.708.810.021.368.210.06.3534.530.04.2719.270.00.2011.110.027.976.350.069.04112.230.093.2913.490.06.71-62.290.017.93-14.130.0
19Q1 (1)49.060.00.018.660.00.022.700.00.019.740.00.04.720.00.03.580.00.00.180.00.026.300.00.032.530.00.082.200.00.017.800.00.020.880.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)42.39-17.373.82-81.352.93117.443.01-86.984.42-76.512.59-88.041.86-87.40.40-48.729.21-63.9251.0116.62126.9243.3-26.9200.3710.1634.0466.62
2022 (9)51.30-4.1820.48-17.721.3521.4823.12-36.418.82-35.1721.66-46.6514.76-47.490.78-19.5925.53-33.5843.74-11.8588.5729.3611.43-63.750.34-26.1220.430.25
2021 (8)53.5414.4324.8924.331.11-28.4736.3561.7729.0355.4940.6065.8528.1154.880.970.038.4451.4649.6230.4468.47-23.1931.53190.230.46-55.1720.386.98
2020 (7)46.79-4.0620.02-7.011.55-14.4322.47-3.5218.67-7.2124.4810.2218.157.40.9715.4825.38-5.0138.0419.8989.14-3.5510.8643.251.02019.050.47
2019 (6)48.77-1.4721.53-5.741.8151.8123.29-9.0620.12-8.5922.21-13.6516.90-13.780.84-5.6226.72-4.3331.730.6792.423.657.58-30.00.00018.962.27
2018 (5)49.504.3422.8411.741.19-3.4325.6110.4822.018.5325.7211.0519.609.930.891.1427.937.6731.522.1189.171.1710.83-7.990.00018.542.43
2017 (4)47.44-2.2720.441.951.24-3.123.184.9820.286.3523.1617.3317.8314.660.887.3225.942.6130.876.8988.13-2.9911.7828.690.00018.10-3.05
2016 (3)48.54-1.1620.05-6.041.273.2222.08-7.4619.07-7.5219.74-2.2815.55-3.830.825.1325.28-5.5328.8814.7990.851.589.15-13.350.00018.672.87
2015 (2)49.112.2121.342.61.231.1323.86-0.0820.621.4820.201.5616.171.130.78-1.2726.761.3325.161.989.442.810.56-18.050.00018.1533.55
2014 (1)48.05020.8001.22-0.9423.88020.32019.89015.9900.79-3.6626.415.3924.692.7587.011.5112.89-9.80.00013.59-20.8

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