玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)7.16-19.55-5.290000.510.0-7.270000.00007.1224.3-2.090.0000000
23Q3 (19)8.941.2751.880000.510.027.50000.00005.73-29.21-16.050.0000000
23Q2 (18)6.3-42.36-8.960000.51-3.7715.910000.00008.1066.9527.320.0000000
23Q1 (17)10.9344.5881.260000.53-3.6423.260000.00004.85-33.35-32.00.0000000
22Q4 (16)7.5629.01-4.30000.5537.517.020000.00007.286.5822.280.0000000
22Q3 (15)5.86-15.32-20.810000.4-9.09-25.930000.00006.837.35-6.460.0000000
22Q2 (14)6.9214.76-13.390000.442.337.320000.00006.36-10.8323.910.0000000
22Q1 (13)6.03-23.67-17.510000.43-8.51-4.440000.00007.1319.8615.840.0000000
21Q4 (12)7.96.76-24.180000.47-12.96-21.670000.00005.95-18.473.320.000000-100.0
21Q3 (11)7.4-7.38-33.750000.5431.7112.50000.00007.3042.2169.810.000000-100.0
21Q2 (10)7.999.334.740000.41-8.897.890000.00005.13-16.64-19.920.000000-100.0
21Q1 (9)7.31-29.8537.920000.45-25.025.00000.00006.166.91-9.370.00000-100.0-100.0
20Q4 (8)10.42-6.7173.090000.625.039.530000.00005.7634.0-19.390.0000510.00.0
20Q3 (7)11.1788.3678.720000.4826.3226.320000.00004.30-32.94-29.320.0000510.00.0
20Q2 (6)5.9311.8943.240000.385.56-2.560000.00006.41-5.66-31.980.0000510.00.0
20Q1 (5)5.3-11.9644.020000.36-16.2820.00000.00006.79-4.91-16.680.0000510.00.0
19Q4 (4)6.02-3.680.0000.00.4313.160.0000.00.0000.07.1417.480.00.0000.0510.00.0
19Q3 (3)6.2550.970.0000.00.38-2.560.0000.00.0000.06.08-35.460.00.0000.0510.00.0
19Q2 (2)4.1412.50.0000.00.3930.00.0000.00.0000.09.4215.560.00.0000.0510.00.0
19Q1 (1)3.680.00.000.00.00.30.00.000.00.00.000.00.08.150.00.00.000.00.0510.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)33.2826.25002.0713.74000.0006.22-9.910.00000
2022 (9)26.36-13.86001.82-2.67000.0006.9012.980.00000
2021 (8)30.6-6.79001.872.75000.0006.1110.240.00000
2020 (7)32.8363.41001.8221.33000.0005.54-25.750.000510.0
2019 (6)20.092.71001.5-1.96000.0007.47-4.550.000510.0
2018 (5)19.56-12.48001.5323.39000.0007.8240.990.000510.0
2017 (4)22.35-5.82001.240.81000.0005.557.040.000510.0
2016 (3)23.7370.23001.2341.38000.0005.18-16.950.000510.0
2015 (2)13.94120.92000.8747.46000.0006.24-33.250.0005159.38
2014 (1)6.31312.420.03-94.740.599.26000.4809.3500.00032-82.61

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