玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.900.63-1.0913.825.66-11.815.79-75.69-57.053.48-79.19-53.61.18-79.41-65.40.78-74.68-55.430.1911.76-13.648.44-68.35-44.2577.50-11.12-17.11238.93335.05105.55-138.78-407.86-754.6511.95-9.267.17
23Q3 (19)20.770.48-2.8513.08-5.83-18.6123.82-9.5-18.2316.72-11.4463.65.73-14.350.353.08-16.0814.50.17-5.56-34.6226.67-8.51-12.2787.20-17.95-26.3654.924.05-0.4345.08-4.590.5313.172.1719.95
23Q2 (18)20.6716.7115.1513.8930.6735.9126.32132.714.418.88137.1925.126.69212.6230.413.67188.9851.650.1828.5712.529.15103.287.84106.2835.8-9.9952.78-43.8430.2247.25685.25-20.5412.89-9.48-14.75
23Q1 (17)17.71-16.19-2.810.63-32.16-15.5711.31-16.1-37.067.966.13-44.882.14-37.24-66.821.27-27.43-57.950.14-36.36-33.3314.34-5.28-25.9378.26-16.3-30.7693.98-19.1534.126.02137.06-79.9214.2427.7115.4
22Q4 (16)21.13-1.179.615.67-2.4912.0113.48-53.729.777.50-26.6117.553.41-40.286.91.75-34.9415.890.22-15.38-4.3515.14-50.212.2393.50-21.04-21.55116.24110.732.02-16.24-136.21-16.511.151.55-2.45
22Q3 (15)21.3819.1115.1316.0757.2424.4829.1315.55100.7610.22-32.27-7.685.7111.318.142.6911.165.490.2662.513.0430.4012.4791.07118.420.35.6855.1636.09-38.0444.84-24.6306.4210.98-27.38-8.58
22Q2 (14)17.95-1.48-3.6510.22-18.82-26.2625.2140.29136.4915.094.5103.375.13-20.4745.332.42-19.8732.970.16-23.81-33.3327.0339.62122.1118.074.469.2240.53-42.16-68.8259.4798.45298.1415.1222.5330.34
22Q1 (13)18.22-5.53.0512.59-10.012.1917.9746.3415.4114.44126.3321.866.45102.1916.643.02100.02.370.21-8.7-16.019.3643.5112.95113.03-5.1725.9970.07-38.5-11.529.97314.9843.9112.347.963.61
21Q4 (12)19.283.820.7813.998.37-3.7212.28-15.3720.166.38-42.37-16.163.19-39.58-27.661.51-40.78-34.350.230.0-20.6913.49-15.2115.5119.196.3632.13113.9428.0-19.88-13.94-226.3366.9711.43-4.8311.08
21Q3 (11)18.57-0.32-10.9412.91-6.85-21.4714.5136.1211.1911.0749.1915.315.2849.58-6.882.5540.11-7.940.23-4.17-17.8615.9130.738.01112.063.667.1989.02-31.53-29.3411.03136.76142.4812.013.5324.2
21Q2 (10)18.635.37-8.9913.8612.5-14.2910.66-31.54-28.847.42-37.38-35.083.53-36.17-45.521.82-38.31-46.780.24-4.0-17.2412.17-29.0-28.5108.1020.5-6.62130.0164.220.41-30.01-244.14-276.1611.60-2.60
21Q1 (9)17.68-7.5836.9512.32-15.2195.8715.5752.3545.3811.8555.7241.925.5325.4114.342.9528.2694.080.25-13.7947.0617.1446.7520.3789.71-0.5515.2879.18-44.3234.8520.82149.34-49.4311.9115.74-7.6
20Q4 (8)19.13-8.253.0214.53-11.627.0710.22-21.69-13.617.61-20.7331.664.41-22.2257.52.30-16.9744.650.293.5711.5411.68-20.71-17.5190.21-13.717.07142.2112.8923.98-42.21-62.51-187.1810.296.41-8.53
20Q3 (7)20.851.865.3616.441.6710.2613.05-12.88-31.139.60-16.01-33.845.67-12.5-31.522.77-19.01-33.890.28-3.450.014.73-13.45-30.94104.54-9.6918.08125.9716.6660.1-25.97-225.49-221.829.670-15.84
20Q2 (6)20.4758.5619.0816.17157.0736.3414.9839.87-3.0411.4336.89-0.76.48151.1615.513.42125.025.270.2970.5926.0917.0219.52-9.85115.7648.75-1.02107.9883.940.65-7.98-119.38-134.350.00-100.0-100.0
20Q1 (5)12.91-30.48-23.116.29-53.65-45.5910.71-9.47-12.58.3544.46-13.112.58-7.86-51.691.52-4.4-39.680.17-34.62-32.014.240.56-7.2377.82-7.63-31.7158.71-48.81-37.841.18380.18641.5812.8914.5822.53
19Q4 (4)18.57-6.160.013.57-8.990.011.83-37.570.05.78-60.170.02.80-66.180.01.59-62.050.00.26-7.140.014.16-33.610.084.25-4.830.0114.7045.770.0-14.70-168.940.011.25-2.090.0
19Q3 (3)19.7915.130.014.9125.720.018.9522.650.014.5126.060.08.2847.590.04.1953.480.00.2821.740.021.3312.980.088.53-24.30.078.682.490.021.32-8.230.011.4919.070.0
19Q2 (2)17.192.380.011.862.60.015.4526.230.011.5119.770.05.615.060.02.738.330.00.23-8.00.018.8823.00.0116.952.620.076.77-18.670.023.23318.380.09.65-8.270.0
19Q1 (1)16.790.00.011.560.00.012.240.00.09.610.00.05.340.00.02.520.00.00.250.00.015.350.00.0113.960.00.094.390.00.05.550.00.010.520.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)20.141.2112.98-7.351.6748.7217.11-20.7111.974.4515.45-25.728.94-13.710.70-20.4519.93-13.6577.50-17.1175.8716.8324.14-31.130.711571.1113.007.17
2022 (9)19.907.2814.015.421.12-6.9921.5863.1111.4625.6620.8020.4410.3620.890.88-4.3523.0857.5493.50-21.5564.94-35.3335.0600.04-7.4112.133.41
2021 (8)18.55-2.5213.29-6.81.21-23.113.236.879.12-2.1517.27-6.198.57-15.820.92-12.3814.651.88119.1932.13100.41-12.77-0.4100.0551.2111.7314.22
2020 (7)19.035.0814.269.691.57-29.8712.38-15.729.32-10.918.41-16.5510.18-8.041.053.9614.38-17.7890.217.07115.1230.02-15.1300.0318.3310.27-4.47
2019 (6)18.1117.1413.0037.422.23-22.2214.6919.7210.4611.9922.067.5611.0716.651.014.1217.4911.1284.25-36.5888.5314.8311.47-49.930.03-3.4610.75-9.51
2018 (5)15.466.929.463.612.87-8.1212.2760.819.3466.1920.5155.59.4951.360.97-10.1915.7442.7132.8410.4877.10-35.622.9000.03011.887.61
2017 (4)14.4613.419.1336.683.13-30.367.63-24.95.62-17.9613.19-1.576.27-1.721.0821.3511.03-26.86120.244.2119.7182.01-19.6900.00011.04-20.29
2016 (3)12.753.326.685.534.4926.5510.1631.446.8515.5113.406.266.385.80.89-6.3215.0826.62115.39-5.5565.77-19.6634.2388.750.00013.85-3.75
2015 (2)12.34-9.536.33-18.323.5531.997.73-17.065.93-18.2112.61-20.846.03-17.40.950.011.91-5.55122.17-3.2681.87-1.4518.137.110.00014.3910.86
2014 (1)13.6407.7502.6931.39.3207.25015.9307.3000.95-25.7812.61-0.86126.29-6.6483.07-7.9816.9374.040.00012.9835.35

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