玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.879.68-20.062.01287.85-89.03-0.97-134.15-106.170.51-78.57-96.150.09-79.55-97.00.13-66.67-94.580.140.0-22.229.32-33.62-57.5428.44-7.7821.28-200.00-500.0-273.33400.00200.02700.035.58-1.2826.94
23Q3 (19)30.880.65-29.29-1.0761.09-104.752.8421.89-90.152.38-44.39-89.90.44-34.33-93.220.39-29.09-92.220.147.69-33.3314.046.28-58.7530.847.6110.66-33.3377.78-142.86133.33-46.67500.036.04-6.5139.53
23Q2 (18)30.68-10.97-30.07-2.75-134.29-111.472.33-63.31-92.354.28-15.42-84.260.67-22.99-90.80.55-24.66-90.320.13-7.14-38.113.21-10.98-63.5728.6657.91-10.97-150.00-220.0-287.5250.001100.01045.8338.5515.8438.72
23Q1 (17)34.46-18.67-16.168.02-56.25-63.386.35-59.61-74.075.06-61.84-74.940.87-71.0-84.120.73-69.58-83.260.14-22.22-36.3614.84-32.39-50.7118.15-22.6-27.63125.008.3340.24-25.00-62.5-330.033.2818.7334.41
22Q4 (16)42.37-2.981.5818.33-18.64-14.9415.72-45.47-36.8713.26-43.72-37.63.00-53.78-44.852.40-52.1-44.830.18-14.29-10.021.95-35.52-30.0123.45-15.86-11.38115.3848.3534.62-15.38-169.23-207.6928.038.522.34
22Q3 (15)43.67-0.4615.4122.53-6.0115.6628.83-5.3525.9523.56-13.3521.016.49-10.8518.655.01-11.812.840.210.0-8.734.04-6.1217.4627.87-13.4215.5577.78-2.78-8.522.221.8548.1525.83-7.058.62
22Q2 (14)43.876.7431.0723.979.4586.2530.4624.38165.5627.1934.67179.167.2832.85227.935.6830.28207.030.21-4.5510.5336.2620.4380.0432.1928.3544.6780.00-10.24-28.8921.82100.73274.5527.7912.243.46
22Q1 (13)41.10-1.4640.0821.901.62380.2624.49-1.65362.9520.19-4.99308.75.480.74489.254.360.23445.00.2210.037.530.11-3.9995.7725.08-5.2230.0289.133.996.9610.87-23.91-34.7824.76-9.6-18.53
21Q4 (12)41.7110.2351.0721.5510.63573.4424.908.782697.7521.259.142342.535.44-0.553100.04.35-2.032618.750.20-13.0417.6531.368.21184.5726.469.772.7285.710.84-78.5714.29-4.76104.7627.3915.18-3.86
21Q3 (11)37.8413.0647.1819.4851.362264.4422.8999.56914.5919.4799.9997.245.47146.41539.474.44140.01487.50.2321.0553.3328.9843.89178.1224.128.461.9985.00-24.44155.015.00220.0-77.523.78-11.47-25.31
21Q2 (10)33.4714.0818.3112.87182.24193.1711.47116.82373.979.7497.17391.922.22138.71469.231.85131.25428.570.1918.7511.7620.1430.9546.3722.2515.3440.82112.5035.0-32.5-12.50-175.081.2526.86-11.620
21Q1 (9)29.346.2710.264.5642.5365.125.29494.381663.334.94467.822644.440.93447.063000.00.80400.01900.00.16-5.880.015.3839.5619.519.2925.9132.5883.33-79.17016.67105.56030.396.670
20Q4 (8)27.617.390.883.20455.56-9.60.89131.67178.130.87140.09112.20.17144.7488.890.16150.077.780.1713.33-5.5611.025.76-2.4815.322.899.19400.001100.00-300.00-550.0028.49-10.52-3.29
20Q3 (7)25.71-9.120.51-0.90-120.512.62-2.81-216.12-420.37-2.17-209.6-342.86-0.38-197.44-280.0-0.32-191.43-357.140.15-11.76-11.7610.42-24.27-6.2114.89-5.76-0.9333.33-80.0-66.6766.67200.0166.6731.840-3.57
20Q2 (6)28.296.3115.424.39355.23883.932.42706.67114.161.981000.0204.620.391200.0200.00.35775.0191.670.176.250.013.766.92-3.7115.808.59-32.54166.670266.67-66.670-133.330.000-100.0
20Q1 (5)26.61-2.787.56-1.72-148.59-258.330.30-6.25-53.850.18-56.112.50.03-66.670.00.04-55.560.00.16-11.11-5.8812.8713.89-13.6814.553.7123.940.000100.00.000-100.00.00-100.0-100.0
19Q4 (4)27.377.00.03.54443.690.00.32159.260.00.41183.670.00.09190.00.00.09228.570.00.185.880.011.301.710.014.03-6.650.00.00-100.00.00.00100.00.029.46-10.780.0
19Q3 (3)25.584.370.0-1.03-83.930.0-0.54-147.790.0-0.49-175.380.0-0.10-176.920.0-0.07-158.330.00.170.00.011.11-22.250.015.03-35.820.0100.00200.00.0-100.00-150.00.033.022.610.0
19Q2 (2)24.51-0.930.0-0.56-16.670.01.1373.850.00.65306.250.00.13333.330.00.12200.00.00.170.00.014.29-4.160.023.4299.490.0-100.000.00.0200.00100.00.032.18-0.490.0
19Q1 (1)24.740.00.0-0.480.00.00.650.00.00.160.00.00.030.00.00.040.00.00.170.00.014.910.00.011.740.00.0-100.000.00.0100.000.00.032.340.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.58-23.811.82-91.649.2566.452.72-89.183.07-85.572.02-90.711.73-90.10.52-36.5912.69-59.0228.4421.2861.54-29.0530.77132.050.12-65.0635.7434.61
2022 (9)42.7617.9321.7739.285.56-20.525.1444.5721.2742.8521.7557.8417.4753.110.827.8930.9724.9323.45-11.3886.74-4.0313.2625.360.33-44.2826.55-0.9
2021 (8)36.2633.715.631016.436.99-37.117.395696.6714.894863.3313.786163.6411.415086.360.7620.6324.79109.7326.4672.7290.38-84.9410.5800.59-38.7926.79-15.54
2020 (7)27.126.11.40250.011.11-7.610.30-25.00.3057.890.2246.670.2222.220.63-10.011.82-8.5115.329.19600.00500.0-500.0000.97-24.6931.720.0
2019 (6)25.56-17.790.40-95.7912.037.270.40-96.650.19-98.020.15-98.360.18-97.610.70-9.0912.92-45.4614.0324.27100.0024.530.0001.28-5.8431.724.31
2018 (5)31.092.039.50-1.6611.21-2.2511.93100.179.60113.339.17111.297.52120.530.774.0523.6934.9111.29-69.4580.30-50.9319.7001.36030.411.47
2017 (4)30.47-4.069.66-17.2211.470.545.96-50.624.50-53.464.34-52.933.41-55.830.74-7.517.56-25.3736.9545.07163.6471.19-63.6400.00029.973.42
2016 (3)31.760.3211.676.8711.41-5.412.073.259.671.049.225.617.722.80.802.5623.53-0.9325.4780.8995.592.072.94-53.680.00028.982.91
2015 (2)31.6611.8710.928.5512.065.9811.694.569.577.418.731.287.515.180.78-1.2723.755.1414.08-28.7893.654.956.35-41.040.00028.1616.89
2014 (1)28.30010.06011.3811.8411.1808.9108.6207.1400.79-11.2422.59-17.3719.77-19.6389.2315.3510.77-52.440.00024.0914.28

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