- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6.17 | 4.58 | 26.43 | 1.08 | 28.57 | 86.21 | 0.26 | -49.02 | -43.48 | 0 | 0 | 0 | 17.50 | 22.95 | 47.28 | 4.21 | -51.25 | -55.3 | 0.00 | 0 | 0 | 279 | 0.0 | 0.0 |
| 23Q3 (19) | 5.9 | 15.69 | 28.82 | 0.84 | 25.37 | 23.53 | 0.51 | 27.5 | 37.84 | 0 | 0 | 0 | 14.24 | 8.37 | -4.11 | 8.64 | 10.21 | 7.0 | 0.00 | 0 | 0 | 279 | 0.0 | 13.41 |
| 23Q2 (18) | 5.1 | -6.08 | -32.36 | 0.67 | 0.0 | -20.24 | 0.4 | 8.11 | -11.11 | 0 | 0 | 0 | 13.14 | 6.47 | 17.92 | 7.84 | 15.1 | 31.42 | 0.00 | 0 | 0 | 279 | 0.0 | 13.41 |
| 23Q1 (17) | 5.43 | 11.27 | -29.39 | 0.67 | 15.52 | -5.63 | 0.37 | -19.57 | -9.76 | 0 | 0 | -100.0 | 12.34 | 3.82 | 33.64 | 6.81 | -27.71 | 27.8 | 0.00 | 0 | -100.0 | 279 | 0.0 | 13.41 |
| 22Q4 (16) | 4.88 | 6.55 | -35.7 | 0.58 | -14.71 | -24.68 | 0.46 | 24.32 | -16.36 | 0 | 0 | -100.0 | 11.89 | -19.95 | 17.15 | 9.43 | 16.68 | 30.08 | 0.00 | 0 | -100.0 | 279 | 13.41 | 13.41 |
| 22Q3 (15) | 4.58 | -39.26 | -39.66 | 0.68 | -19.05 | -12.82 | 0.37 | -17.78 | -5.13 | 0 | 0 | -100.0 | 14.85 | 33.27 | 44.47 | 8.08 | 35.36 | 57.22 | 0.00 | 0 | -100.0 | 246 | 0.0 | -24.54 |
| 22Q2 (14) | 7.54 | -1.95 | 2.03 | 0.84 | 18.31 | 18.31 | 0.45 | 9.76 | 21.62 | 0 | -100.0 | -100.0 | 11.14 | 20.66 | 15.96 | 5.97 | 11.94 | 19.2 | 0.00 | -100.0 | -100.0 | 246 | 0.0 | -24.54 |
| 22Q1 (13) | 7.69 | 1.32 | 6.81 | 0.71 | -7.79 | -7.79 | 0.41 | -25.45 | 7.89 | 0.03 | -50.0 | 0.0 | 9.23 | -8.99 | -13.67 | 5.33 | -26.42 | 1.02 | 0.39 | -50.65 | -6.37 | 246 | 0.0 | -24.54 |
| 21Q4 (12) | 7.59 | 0.0 | -4.65 | 0.77 | -1.28 | 2.67 | 0.55 | 41.03 | 19.57 | 0.06 | 50.0 | 20.0 | 10.14 | -1.28 | 7.67 | 7.25 | 41.03 | 25.39 | 0.79 | 50.0 | 25.85 | 246 | -24.54 | -24.54 |
| 21Q3 (11) | 7.59 | 2.71 | -29.13 | 0.78 | 9.86 | 6.85 | 0.39 | 5.41 | -29.09 | 0.04 | 33.33 | -50.0 | 10.28 | 6.96 | 50.77 | 5.14 | 2.63 | 0.06 | 0.53 | 29.82 | -29.45 | 326 | 0.0 | -39.07 |
| 21Q2 (10) | 7.39 | 2.64 | -19.41 | 0.71 | -7.79 | -1.39 | 0.37 | -2.63 | -26.0 | 0.03 | 0.0 | -70.0 | 9.61 | -10.16 | 22.36 | 5.01 | -5.13 | -8.18 | 0.41 | -2.57 | -62.77 | 326 | 0.0 | -39.07 |
| 21Q1 (9) | 7.2 | -9.55 | -7.34 | 0.77 | 2.67 | 10.0 | 0.38 | -17.39 | -15.56 | 0.03 | -40.0 | -70.0 | 10.69 | 13.5 | 18.71 | 5.28 | -8.67 | -8.87 | 0.42 | -33.67 | -67.62 | 326 | 0.0 | 29.37 |
| 20Q4 (8) | 7.96 | -25.68 | -22.64 | 0.75 | 2.74 | 5.63 | 0.46 | -16.36 | -13.21 | 0.05 | -37.5 | -44.44 | 9.42 | 38.23 | 36.55 | 5.78 | 12.53 | 12.2 | 0.63 | -15.91 | -28.18 | 326 | -39.07 | 29.37 |
| 20Q3 (7) | 10.71 | 16.79 | 2.59 | 0.73 | 1.39 | 10.61 | 0.55 | 10.0 | 7.84 | 0.08 | -20.0 | -27.27 | 6.82 | -13.19 | 7.82 | 5.14 | -5.82 | 5.12 | 0.75 | -31.5 | -29.11 | 535 | 0.0 | 112.3 |
| 20Q2 (6) | 9.17 | 18.02 | -2.34 | 0.72 | 2.86 | 9.09 | 0.5 | 11.11 | 6.38 | 0.1 | 0.0 | -16.67 | 7.85 | -12.85 | 11.71 | 5.45 | -5.85 | 8.94 | 1.09 | -15.27 | -14.67 | 535 | 112.3 | 112.3 |
| 20Q1 (5) | 7.77 | -24.49 | -7.06 | 0.7 | -1.41 | 20.69 | 0.45 | -15.09 | 15.38 | 0.1 | 11.11 | -16.67 | 9.01 | 30.57 | 29.85 | 5.79 | 12.44 | 24.15 | 1.29 | 47.15 | -10.34 | 252 | 0.0 | 0.0 |
| 19Q4 (4) | 10.29 | -1.44 | 0.0 | 0.71 | 7.58 | 0.0 | 0.53 | 3.92 | 0.0 | 0.09 | -18.18 | 0.0 | 6.90 | 9.14 | 0.0 | 5.15 | 5.44 | 0.0 | 0.87 | -16.99 | 0.0 | 252 | 0.0 | 0.0 |
| 19Q3 (3) | 10.44 | 11.18 | 0.0 | 0.66 | 0.0 | 0.0 | 0.51 | 8.51 | 0.0 | 0.11 | -8.33 | 0.0 | 6.32 | -10.06 | 0.0 | 4.89 | -2.4 | 0.0 | 1.05 | -17.55 | 0.0 | 252 | 0.0 | 0.0 |
| 19Q2 (2) | 9.39 | 12.32 | 0.0 | 0.66 | 13.79 | 0.0 | 0.47 | 20.51 | 0.0 | 0.12 | 0.0 | 0.0 | 7.03 | 1.31 | 0.0 | 5.01 | 7.29 | 0.0 | 1.28 | -10.97 | 0.0 | 252 | 0.0 | 0.0 |
| 19Q1 (1) | 8.36 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 6.94 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 252 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.61 | -8.42 | 3.25 | 16.49 | 1.54 | -8.88 | 0 | 0 | 14.37 | 27.2 | 6.81 | -0.49 | 0.00 | 0 | 279 | 0.0 |
| 2022 (9) | 24.69 | -17.06 | 2.79 | -7.92 | 1.69 | 0.0 | 0.03 | -81.25 | 11.30 | 11.02 | 6.84 | 20.58 | 0.12 | -77.39 | 279 | 13.41 |
| 2021 (8) | 29.77 | -16.42 | 3.03 | 4.12 | 1.69 | -13.78 | 0.16 | -51.52 | 10.18 | 24.58 | 5.68 | 3.17 | 0.54 | -41.99 | 246 | -24.54 |
| 2020 (7) | 35.62 | -7.43 | 2.91 | 11.07 | 1.96 | 3.16 | 0.33 | -25.0 | 8.17 | 19.99 | 5.50 | 11.44 | 0.93 | -18.98 | 326 | -39.07 |
| 2019 (6) | 38.48 | 21.73 | 2.62 | -2.96 | 1.9 | 9.83 | 0.44 | -12.0 | 6.81 | -20.29 | 4.94 | -9.78 | 1.14 | -27.71 | 535 | 112.3 |
| 2018 (5) | 31.61 | 2.96 | 2.7 | 18.42 | 1.73 | 1.76 | 0.5 | 13.64 | 8.54 | 15.01 | 5.47 | -1.16 | 1.58 | 10.36 | 252 | 0.4 |
| 2017 (4) | 30.7 | -8.52 | 2.28 | 5.07 | 1.7 | -1.73 | 0.44 | -10.2 | 7.43 | 14.86 | 5.54 | 7.42 | 1.43 | -1.84 | 251 | 4.15 |
| 2016 (3) | 33.56 | -6.67 | 2.17 | 0.0 | 1.73 | -7.49 | 0.49 | -22.22 | 6.47 | 7.15 | 5.15 | -0.87 | 1.46 | -16.66 | 241 | -37.89 |
| 2015 (2) | 35.96 | -19.08 | 2.17 | -18.11 | 1.87 | -4.1 | 0.63 | 6.78 | 6.03 | 1.2 | 5.20 | 18.51 | 1.75 | 31.96 | 388 | -20.49 |
| 2014 (1) | 44.44 | -12.17 | 2.65 | -19.21 | 1.95 | -26.97 | 0.59 | -23.38 | 5.96 | 0 | 4.39 | 0 | 1.33 | 0 | 488 | -20.26 |
