玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)26.959.0736.1116.4817.7143.6810.25-49.2129.268.09-48.9637.593.30-57.09-15.171.96-52.661.030.23-11.54-28.1212.92-42.8135.2965.43-20.96-42.15160.98131.9611.49-60.98-299.26-37.3917.4623.4855.06
23Q3 (19)24.7137.3534.5114.00119.78144.7620.1884.9744.6615.85105.5849.537.69123.5536.114.14136.5740.340.2618.18-7.1422.5965.9839.5382.78-12.48-13.5469.4018.9768.5430.60-26.56-48.3814.14-4.07-15.83
23Q2 (18)17.99-5.86-9.056.37-0.62174.5710.9155.6338.287.7151.4723.563.4458.5329.321.7562.0420.690.2210.0-4.3513.6137.3427.294.58-14.843.6458.33-36.52100.041.67362.5-41.1814.74-4.04-34.23
23Q1 (17)19.11-3.485.876.41-44.1263.17.01-11.6-23.565.09-13.44-31.222.17-44.22-36.921.08-44.33-37.930.20-37.5-13.049.913.77-16.86111.06-1.8131.9991.89-36.36114.419.01120.3-84.2315.3636.41-19.67
22Q4 (16)19.807.7813.1411.47100.5229.757.93-43.15-15.555.88-44.53-13.783.89-31.15-24.761.94-34.24-15.280.3214.29-3.039.55-41.01-14.43113.1118.14-8.83144.38250.6453.7-44.38-174.87-832.311.26-32.98-14.24
22Q3 (15)18.37-7.13-4.225.72146.5517.9413.9576.81134.0610.6069.87165.665.65112.41178.332.95103.45227.780.2821.7427.2716.1951.3188.0495.744.91-28.6441.1841.18-49.0959.28-16.32210.0616.80-25.03-15.58
22Q2 (14)19.789.5813.032.32-40.97-57.127.89-13.9697.256.24-15.6889.672.66-22.6745.361.45-16.6770.590.230.0-8.010.70-10.2370.3891.268.46-33.0129.17-31.94-78.4470.8323.96300.6922.4117.2121.6
22Q1 (13)18.053.145.253.93-55.54-35.159.17-2.3434.467.408.525.643.44-33.46-2.271.74-24.026.750.23-30.3-14.8111.926.8133.1884.14-32.18-25.6142.86-54.38-51.5357.14842.86393.5119.1245.6220.1
21Q4 (12)17.50-8.762.948.8482.2723.469.3957.5551.216.8270.9333.465.17154.6837.52.29154.4437.950.3350.06.4511.1629.6238.29124.07-7.53-2.8193.9416.14-18.86.06-68.3138.6413.13-34.024.04
21Q3 (11)19.189.67.094.85-10.35-32.265.9649.08.563.9921.28-4.772.0310.93-19.120.905.88-18.920.22-12.0-15.388.6137.110.24134.17-1.51-4.9880.88-40.22-38.2519.12154.17161.719.907.9813.52
21Q2 (10)17.502.04-2.515.41-10.73-30.014.00-41.35-48.653.29-44.14-48.271.83-48.01-55.90.85-47.85-55.50.25-7.41-13.796.28-29.83-36.95136.2320.445.88135.2953.0136.51-35.29-404.81-4052.9418.4315.770
21Q1 (9)17.150.888.686.06-15.364950.06.829.82101.185.8915.26105.233.52-6.38188.521.63-1.81171.670.27-12.942.118.9510.931.23113.11-11.4-1.8588.42-23.572817.8911.58173.82-88.0615.9226.15-25.01
20Q4 (8)17.00-5.08-17.527.160.0-29.676.2113.1116.515.1121.9631.363.7649.826.171.6649.5550.910.3119.2314.818.073.333.86127.66-9.59-3.78115.69-11.68-39.56-15.6949.3882.8412.62-28.01-13.74
20Q3 (7)17.91-0.226.617.16-7.3746.725.49-29.53-9.414.19-34.12-0.712.51-39.52-8.391.11-41.8829.070.26-10.3430.07.81-21.59-5.22141.209.74-41.87130.9932.1762.35-30.99-3570.42-260.417.5303.12
20Q2 (6)17.9513.7513.757.736341.67142.327.79129.794.426.36121.610.614.15240.1630.911.91218.3367.540.2952.6361.119.9646.04-4.14128.6711.65-42.2699.113170.54134.470.89-99.08-98.450.00-100.0-100.0
20Q1 (5)15.78-23.44-1.310.12-98.82-92.93.39-36.4-30.672.87-26.22-18.231.22-59.06-24.220.60-45.451.690.19-29.6326.676.82-12.23-13.67115.24-13.14-39.473.03-98.42-91.2396.97206.148.1521.2345.111.19
19Q4 (4)20.6122.680.010.18108.610.05.33-12.050.03.89-7.820.02.988.760.01.1027.910.00.2735.00.07.77-5.70.0132.67-45.380.0191.40137.230.0-91.40-573.120.014.63-13.940.0
19Q3 (3)16.806.460.04.8852.980.06.06-18.770.04.22-26.610.02.74-13.560.00.86-24.560.00.2011.110.08.24-20.690.0242.908.990.080.6890.880.019.32-66.540.017.00-9.240.0
19Q2 (2)15.78-1.310.03.1988.760.07.4652.560.05.7563.820.03.1796.890.01.1493.220.00.1820.00.010.3931.520.0222.8617.070.042.2722.350.057.73-11.80.018.73-10.720.0
19Q1 (1)15.990.00.01.690.00.04.890.00.03.510.00.01.610.00.00.590.00.00.150.00.07.900.00.0190.370.00.034.550.00.065.450.00.020.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)22.2516.5510.9061.02.0015.0812.3527.459.4026.3416.436.148.9523.280.93-3.1215.0126.1365.43-42.1588.3126.6311.81-60.753.6320.0815.38-5.99
2022 (9)19.097.496.773.521.740.589.6942.297.4443.0815.4824.847.2628.950.96-9.4311.9032.96113.11-8.8369.74-27.3830.10658.493.025.3316.36-0.43
2021 (8)17.762.966.548.641.73-9.196.8114.655.208.1112.4010.625.6311.491.064.958.957.96124.07-2.8196.03-5.163.9702.87122.5316.433.46
2020 (7)17.25-1.936.029.451.90-2.555.940.344.8111.0911.219.265.0529.161.0121.698.29-2.7127.66-3.78101.258.77-1.2501.29-1.7815.88-0.5
2019 (6)17.5940.055.50136.051.9572.235.92-22.04.33-22.2610.26-32.193.91-3.930.8327.698.52-12.26132.67-43.1893.09202.877.21-89.591.3141.7215.960.44
2018 (5)12.56-14.52.33-67.01.1313.217.5905.57015.1304.0700.651.569.715968.75233.48-42.3730.74069.26-85.880.93015.8932.97
2017 (4)14.69-22.077.06-21.561.00-25.17-1.800-1.500-4.500-0.5000.6418.520.16-98.52405.1319.21-390.620490.6200.00011.95-13.97
2016 (3)18.854.269.0035.951.34-1.768.07-34.815.75-41.5113.65-37.363.65-35.170.545.8810.79-29.48339.84-1.62111.70109.07-11.4900.00013.89-8.68
2015 (2)18.0819.426.62137.281.3644.8512.3820.789.8315.6521.7911.85.63-1.40.51-15.015.3021.72345.437.1453.4396.7746.57-36.070.00015.21-0.33
2014 (1)15.1402.7900.9446.310.2508.50019.4905.7100.60-44.4412.570.0322.4132.1827.15-68.7572.85455.970.00015.2639.87

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