玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.49-40.0-76.90.12-14.29-40.00.287.690.00.47-2.089.34.8242.86159.7611.2479.49332.9318.8863.19373.2000
23Q3 (19)4.15-48.45-61.180.14-22.22-39.130.2623.81-7.140.48-2.04-5.883.3750.8756.796.27140.16139.1911.5790.02142.44000
23Q2 (18)8.05-24.8431.970.18-14.29-10.00.21-36.36-12.50.498.892.082.2414.04-31.82.61-15.34-33.76.0944.87-22.64000
23Q1 (17)10.71-0.6572.190.215.0-4.550.3317.8622.220.454.650.01.965.69-44.563.0818.63-29.024.205.34-41.92000
22Q4 (16)10.780.8470.840.2-13.04-16.670.280.0-56.920.43-15.69-6.521.86-13.77-51.222.60-0.83-74.793.99-16.39-45.28000
22Q3 (15)10.6975.2599.810.2315.0-30.30.2816.67-79.560.516.25-22.732.15-34.38-65.122.62-33.43-89.774.77-39.37-61.33000
22Q2 (14)6.1-1.93-2.40.2-9.09-42.860.24-11.11-51.020.486.67-30.433.28-7.3-41.453.93-9.36-49.827.878.77-28.72000
22Q1 (13)6.22-1.43-11.40.22-8.33-26.670.27-58.46-25.00.45-2.17-35.713.54-7.01-17.234.34-57.86-15.357.23-0.76-27.45000
21Q4 (12)6.3117.94-36.390.24-27.27-20.00.65-52.5591.180.46-30.3-39.473.80-38.3425.7710.30-59.77200.557.29-40.91-4.85000
21Q3 (11)5.35-14.4-53.110.33-5.716.451.37179.59270.270.66-4.35-13.166.1710.15127.0325.61226.63689.6812.3411.7485.21000
21Q2 (10)6.25-10.97-9.810.3516.6725.00.4936.1132.430.69-1.43-21.595.6031.0438.67.8452.8846.8411.0410.72-13.06000
21Q1 (9)7.02-29.2350.970.30.015.380.365.880.00.7-7.89-13.584.2741.31-23.575.1349.62-33.769.9730.15-42.76000
20Q4 (8)9.92-13.0634.60.3-3.23-3.230.34-8.11-22.730.760.0-3.83.0211.31-28.13.435.69-42.597.6615.02-28.53000
20Q3 (7)11.4164.6510.350.3110.710.00.370.0-19.570.76-13.642.72.72-32.76-9.383.24-39.26-27.116.66-47.55-6.93000
20Q2 (6)6.9349.03-20.160.287.69-12.50.372.78-17.780.888.6415.794.04-27.749.65.34-31.042.9912.70-27.145.03000
20Q1 (5)4.65-36.91-38.410.26-16.13-18.750.36-18.18-25.00.812.5317.395.5932.9331.927.7429.6821.7717.4262.5190.6000
19Q4 (4)7.37-28.720.00.310.00.00.44-4.350.00.796.760.04.2140.30.05.9734.20.010.7249.780.0000.0
19Q3 (3)10.3419.120.00.31-3.120.00.462.220.00.74-2.630.03.00-18.680.04.45-14.190.07.16-18.260.0000.0
19Q2 (2)8.6814.970.00.320.00.00.45-6.250.00.7610.140.03.69-13.020.05.18-18.450.08.76-4.190.0000.0
19Q1 (1)7.550.00.00.320.00.00.480.00.00.690.00.04.240.00.06.360.00.09.140.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.39-24.860.65-23.531.080.931.891.072.561.774.2534.337.4434.5100
2022 (9)33.7935.590.85-30.891.07-62.851.87-25.52.52-49.033.17-72.65.53-45.0600
2021 (8)24.92-24.281.236.962.88101.42.51-21.814.9441.2511.56165.9710.073.2600
2020 (7)32.91-3.011.15-9.451.43-21.863.218.083.49-6.644.35-19.449.7511.4300
2019 (6)33.935.971.275.831.836.42.971.373.74-0.125.390.418.75-4.3400
2018 (5)32.02-4.131.21.691.722.382.93-6.393.756.085.376.799.15-2.3600
2017 (4)33.4-8.391.18-17.481.680.63.13-11.333.53-9.925.039.829.37-3.2100
2016 (3)36.46-14.431.43-22.71.6713.613.53-13.93.92-9.664.5832.779.680.6218780.0
2015 (2)42.61-17.021.85-9.761.47-9.264.1-13.324.348.753.459.359.624.4618780.0
2014 (1)51.35-42.042.05-15.291.62-7.954.73-7.073.9903.1509.21018780.0

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