- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.24 | -3.12 | -9.49 | 0.11 | 0.0 | 57.14 | 0.21 | -30.0 | 5.0 | 0 | 0 | 0 | 8.87 | 3.23 | 73.62 | 16.94 | -27.74 | 16.01 | 0.00 | 0 | 0 | 76 | 0.0 | 0.0 |
| 23Q3 (19) | 1.28 | -1.54 | 9.4 | 0.11 | 22.22 | 37.5 | 0.3 | 36.36 | 3.45 | 0 | 0 | 0 | 8.59 | 24.13 | 25.68 | 23.44 | 38.49 | -5.44 | 0.00 | 0 | 0 | 76 | 0.0 | 2.7 |
| 23Q2 (18) | 1.3 | 4.84 | 4.0 | 0.09 | 12.5 | 50.0 | 0.22 | 10.0 | 4.76 | 0 | 0 | 0 | 6.92 | 7.31 | 44.23 | 16.92 | 4.92 | 0.73 | 0.00 | 0 | 0 | 76 | 0.0 | 2.7 |
| 23Q1 (17) | 1.24 | -9.49 | 3.33 | 0.08 | 14.29 | 33.33 | 0.2 | 0.0 | 0.0 | 0 | 0 | 0 | 6.45 | 26.27 | 29.03 | 16.13 | 10.48 | -3.23 | 0.00 | 0 | 0 | 76 | 0.0 | 2.7 |
| 22Q4 (16) | 1.37 | 17.09 | -2.84 | 0.07 | -12.5 | 16.67 | 0.2 | -31.03 | -25.93 | 0 | 0 | 0 | 5.11 | -25.27 | 20.07 | 14.60 | -41.1 | -23.76 | 0.00 | 0 | 0 | 76 | 2.7 | 2.7 |
| 22Q3 (15) | 1.17 | -6.4 | -24.52 | 0.08 | 33.33 | 60.0 | 0.29 | 38.1 | -12.12 | 0 | 0 | 0 | 6.84 | 42.45 | 111.97 | 24.79 | 47.54 | 16.42 | 0.00 | 0 | 0 | 74 | 0.0 | -18.68 |
| 22Q2 (14) | 1.25 | 4.17 | -17.76 | 0.06 | 0.0 | 0.0 | 0.21 | 5.0 | -19.23 | 0 | 0 | 0 | 4.80 | -4.0 | 21.6 | 16.80 | 0.8 | -1.78 | 0.00 | 0 | 0 | 74 | 0.0 | -18.68 |
| 22Q1 (13) | 1.2 | -14.89 | -21.57 | 0.06 | 0.0 | 0.0 | 0.2 | -25.93 | -25.93 | 0 | 0 | 0 | 5.00 | 17.5 | 27.5 | 16.67 | -12.96 | -5.56 | 0.00 | 0 | 0 | 74 | 0.0 | -18.68 |
| 21Q4 (12) | 1.41 | -9.03 | -10.19 | 0.06 | 20.0 | -14.29 | 0.27 | -18.18 | 3.85 | 0 | 0 | 0 | 4.26 | 31.91 | -4.56 | 19.15 | -10.06 | 15.63 | 0.00 | 0 | 0 | 74 | -18.68 | -18.68 |
| 21Q3 (11) | 1.55 | 1.97 | -7.19 | 0.05 | -16.67 | -37.5 | 0.33 | 26.92 | -2.94 | 0 | 0 | 0 | 3.23 | -18.28 | -32.66 | 21.29 | 24.47 | 4.57 | 0.00 | 0 | 0 | 91 | 0.0 | -13.33 |
| 21Q2 (10) | 1.52 | -0.65 | 1.33 | 0.06 | 0.0 | 20.0 | 0.26 | -3.7 | -3.7 | 0 | 0 | 0 | 3.95 | 0.66 | 18.42 | 17.11 | -3.07 | -4.97 | 0.00 | 0 | 0 | 91 | 0.0 | -13.33 |
| 21Q1 (9) | 1.53 | -2.55 | -14.53 | 0.06 | -14.29 | -25.0 | 0.27 | 3.85 | 3.85 | 0 | 0 | 0 | 3.92 | -12.04 | -12.25 | 17.65 | 6.56 | 21.49 | 0.00 | 0 | 0 | 91 | 0.0 | -16.51 |
| 20Q4 (8) | 1.57 | -5.99 | -29.28 | 0.07 | -12.5 | -22.22 | 0.26 | -23.53 | -10.34 | 0 | 0 | 0 | 4.46 | -6.93 | 9.98 | 16.56 | -18.66 | 26.77 | 0.00 | 0 | 0 | 91 | -13.33 | -16.51 |
| 20Q3 (7) | 1.67 | 11.33 | -6.7 | 0.08 | 60.0 | -11.11 | 0.34 | 25.93 | -10.53 | 0 | 0 | 0 | 4.79 | 43.71 | -4.72 | 20.36 | 13.11 | -4.1 | 0.00 | 0 | 0 | 105 | 0.0 | -3.67 |
| 20Q2 (6) | 1.5 | -16.2 | -34.5 | 0.05 | -37.5 | -44.44 | 0.27 | 3.85 | -3.57 | 0 | 0 | 0 | 3.33 | -25.42 | -15.19 | 18.00 | 23.92 | 47.21 | 0.00 | 0 | 0 | 105 | -3.67 | -3.67 |
| 20Q1 (5) | 1.79 | -19.37 | -19.37 | 0.08 | -11.11 | 0.0 | 0.26 | -10.34 | -3.7 | 0 | 0 | 0 | 4.47 | 10.24 | 24.02 | 14.53 | 11.19 | 19.43 | 0.00 | 0 | 0 | 109 | 0.0 | 0.0 |
| 19Q4 (4) | 2.22 | 24.02 | 0.0 | 0.09 | 0.0 | 0.0 | 0.29 | -23.68 | 0.0 | 0 | 0 | 0.0 | 4.05 | -19.37 | 0.0 | 13.06 | -38.47 | 0.0 | 0.00 | 0 | 0.0 | 109 | 0.0 | 0.0 |
| 19Q3 (3) | 1.79 | -21.83 | 0.0 | 0.09 | 0.0 | 0.0 | 0.38 | 35.71 | 0.0 | 0 | 0 | 0.0 | 5.03 | 27.93 | 0.0 | 21.23 | 73.62 | 0.0 | 0.00 | 0 | 0.0 | 109 | 0.0 | 0.0 |
| 19Q2 (2) | 2.29 | 3.15 | 0.0 | 0.09 | 12.5 | 0.0 | 0.28 | 3.7 | 0.0 | 0 | 0 | 0.0 | 3.93 | 9.06 | 0.0 | 12.23 | 0.53 | 0.0 | 0.00 | 0 | 0.0 | 109 | 0.0 | 0.0 |
| 19Q1 (1) | 2.22 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.60 | 0.0 | 0.0 | 12.16 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 109 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.06 | 1.2 | 0.39 | 44.44 | 0.93 | 3.33 | 0 | 0 | 7.71 | 42.73 | 18.38 | 2.11 | 0.00 | 0 | 76 | 0.0 |
| 2022 (9) | 5.0 | -16.81 | 0.27 | 22.73 | 0.9 | -20.35 | 0 | 0 | 5.40 | 47.52 | 18.00 | -4.27 | 0.00 | 0 | 76 | 2.7 |
| 2021 (8) | 6.01 | -7.96 | 0.22 | -21.43 | 1.13 | 0.0 | 0 | 0 | 3.66 | -14.63 | 18.80 | 8.65 | 0.00 | 0 | 74 | -18.68 |
| 2020 (7) | 6.53 | -23.45 | 0.28 | -20.0 | 1.13 | -7.38 | 0 | 0 | 4.29 | 4.5 | 17.30 | 20.99 | 0.00 | 0 | 91 | -13.33 |
| 2019 (6) | 8.53 | 33.7 | 0.35 | -37.5 | 1.22 | -0.81 | 0 | 0 | 4.10 | -53.25 | 14.30 | -25.81 | 0.00 | 0 | 105 | -3.67 |
| 2018 (5) | 6.38 | -9.63 | 0.56 | -37.78 | 1.23 | -5.38 | 0 | 0 | 8.78 | -31.15 | 19.28 | 4.7 | 0.00 | 0 | 109 | -18.05 |
| 2017 (4) | 7.06 | -5.36 | 0.9 | -35.71 | 1.3 | 15.04 | 0 | 0 | 12.75 | -32.07 | 18.41 | 21.56 | 0.00 | 0 | 133 | -5.0 |
| 2016 (3) | 7.46 | -2.86 | 1.4 | 16.67 | 1.13 | 13.0 | 0 | 0 | 18.77 | 20.11 | 15.15 | 16.33 | 0.00 | 0 | 140 | 22.81 |
| 2015 (2) | 7.68 | 8.02 | 1.2 | 8.11 | 1.0 | 7.53 | 0 | 0 | 15.62 | 0.08 | 13.02 | -0.45 | 0.00 | 0 | 114 | 25.27 |
| 2014 (1) | 7.11 | -9.66 | 1.11 | -9.02 | 0.93 | 3.33 | 0 | 0 | 15.61 | 0 | 13.08 | 0 | 0.00 | 0 | 91 | 15.19 |
