- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.54 | -7.64 | -35.37 | 0.36 | 20.0 | 16.13 | 0.35 | 0.0 | -25.53 | 0.24 | 9.09 | 9.09 | 14.17 | 29.92 | 79.68 | 13.78 | 8.27 | 15.22 | 9.45 | 18.11 | 68.79 | 1061 | 0.0 | 0.0 |
| 23Q3 (19) | 2.75 | -1.08 | -30.38 | 0.3 | -6.25 | 0.0 | 0.35 | -7.89 | -7.89 | 0.22 | 4.76 | -4.35 | 10.91 | -5.23 | 43.64 | 12.73 | -6.89 | 32.3 | 8.00 | 5.9 | 37.39 | 1061 | 0.0 | -8.61 |
| 23Q2 (18) | 2.78 | -11.75 | -7.64 | 0.32 | 10.34 | 14.29 | 0.38 | 5.56 | 18.75 | 0.21 | -8.7 | 0.0 | 11.51 | 25.03 | 23.74 | 13.67 | 19.6 | 28.57 | 7.55 | 3.46 | 8.27 | 1061 | 0.0 | -8.61 |
| 23Q1 (17) | 3.15 | -19.85 | -11.76 | 0.29 | -6.45 | -3.33 | 0.36 | -23.4 | 16.13 | 0.23 | 4.55 | -11.54 | 9.21 | 16.71 | 9.56 | 11.43 | -4.44 | 31.61 | 7.30 | 30.43 | 0.26 | 1061 | 0.0 | -8.61 |
| 22Q4 (16) | 3.93 | -0.51 | 1.29 | 0.31 | 3.33 | 82.35 | 0.47 | 23.68 | 42.42 | 0.22 | -4.35 | -4.35 | 7.89 | 3.86 | 80.03 | 11.96 | 24.31 | 40.61 | 5.60 | -3.86 | -5.56 | 1061 | -8.61 | -8.61 |
| 22Q3 (15) | 3.95 | 31.23 | 0.25 | 0.3 | 7.14 | 15.38 | 0.38 | 18.75 | 15.15 | 0.23 | 9.52 | -25.81 | 7.59 | -18.35 | 15.09 | 9.62 | -9.51 | 14.86 | 5.82 | -16.54 | -25.99 | 1161 | 0.0 | -30.14 |
| 22Q2 (14) | 3.01 | -15.69 | -25.31 | 0.28 | -6.67 | 0.0 | 0.32 | 3.23 | -13.51 | 0.21 | -19.23 | -16.0 | 9.30 | 10.7 | 33.89 | 10.63 | 22.43 | 15.79 | 6.98 | -4.2 | 12.47 | 1161 | 0.0 | -30.14 |
| 22Q1 (13) | 3.57 | -7.99 | -26.99 | 0.3 | 76.47 | 20.0 | 0.31 | -6.06 | -20.51 | 0.26 | 13.04 | 8.33 | 8.40 | 91.79 | 64.37 | 8.68 | 2.1 | 8.88 | 7.28 | 22.86 | 48.39 | 1161 | 0.0 | -30.14 |
| 21Q4 (12) | 3.88 | -1.52 | -21.46 | 0.17 | -34.62 | -34.62 | 0.33 | 0.0 | -26.67 | 0.23 | -25.81 | 9.52 | 4.38 | -33.6 | -16.75 | 8.51 | 1.55 | -6.63 | 5.93 | -24.66 | 39.45 | 1161 | -30.14 | -30.14 |
| 21Q3 (11) | 3.94 | -2.23 | -9.63 | 0.26 | -7.14 | 4.0 | 0.33 | -10.81 | 3.12 | 0.31 | 24.0 | 55.0 | 6.60 | -5.02 | 15.09 | 8.38 | -8.77 | 14.12 | 7.87 | 26.83 | 71.52 | 1662 | 0.0 | 47.6 |
| 21Q2 (10) | 4.03 | -17.59 | 15.8 | 0.28 | 12.0 | 33.33 | 0.37 | -5.13 | 19.35 | 0.25 | 4.17 | 25.0 | 6.95 | 35.9 | 15.14 | 9.18 | 15.12 | 3.07 | 6.20 | 26.4 | 7.94 | 1662 | 0.0 | 47.6 |
| 21Q1 (9) | 4.89 | -1.01 | 67.47 | 0.25 | -3.85 | 31.58 | 0.39 | -13.33 | 21.88 | 0.24 | 14.29 | 20.0 | 5.11 | -2.86 | -21.43 | 7.98 | -12.45 | -27.22 | 4.91 | 15.45 | -28.34 | 1662 | 0.0 | 38.62 |
| 20Q4 (8) | 4.94 | 13.3 | 31.38 | 0.26 | 4.0 | 8.33 | 0.45 | 40.62 | 18.42 | 0.21 | 5.0 | 0.0 | 5.26 | -8.21 | -17.54 | 9.11 | 24.11 | -9.87 | 4.25 | -7.33 | -23.89 | 1662 | 47.6 | 38.62 |
| 20Q3 (7) | 4.36 | 25.29 | 12.37 | 0.25 | 19.05 | 8.7 | 0.32 | 3.23 | 6.67 | 0.2 | 0.0 | 0.0 | 5.73 | -4.98 | -3.27 | 7.34 | -17.61 | -5.08 | 4.59 | -20.18 | -11.01 | 1126 | 0.0 | -6.09 |
| 20Q2 (6) | 3.48 | 19.18 | -5.69 | 0.21 | 10.53 | 5.0 | 0.31 | -3.12 | -11.43 | 0.2 | 0.0 | 11.11 | 6.03 | -7.26 | 11.34 | 8.91 | -18.71 | -6.08 | 5.75 | -16.09 | 17.82 | 1126 | -6.09 | -6.09 |
| 20Q1 (5) | 2.92 | -22.34 | -5.19 | 0.19 | -20.83 | -5.0 | 0.32 | -15.79 | 0.0 | 0.2 | -4.76 | 11.11 | 6.51 | 1.94 | 0.21 | 10.96 | 8.44 | 5.48 | 6.85 | 22.64 | 17.2 | 1199 | 0.0 | 0.0 |
| 19Q4 (4) | 3.76 | -3.09 | 0.0 | 0.24 | 4.35 | 0.0 | 0.38 | 26.67 | 0.0 | 0.21 | 5.0 | 0.0 | 6.38 | 7.68 | 0.0 | 10.11 | 30.71 | 0.0 | 5.59 | 8.35 | 0.0 | 1199 | 0.0 | 0.0 |
| 19Q3 (3) | 3.88 | 5.15 | 0.0 | 0.23 | 15.0 | 0.0 | 0.3 | -14.29 | 0.0 | 0.2 | 11.11 | 0.0 | 5.93 | 9.37 | 0.0 | 7.73 | -18.48 | 0.0 | 5.15 | 5.67 | 0.0 | 1199 | 0.0 | 0.0 |
| 19Q2 (2) | 3.69 | 19.81 | 0.0 | 0.2 | 0.0 | 0.0 | 0.35 | 9.38 | 0.0 | 0.18 | 0.0 | 0.0 | 5.42 | -16.53 | 0.0 | 9.49 | -8.71 | 0.0 | 4.88 | -16.53 | 0.0 | 1199 | 0.0 | 0.0 |
| 19Q1 (1) | 3.08 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 6.49 | 0.0 | 0.0 | 10.39 | 0.0 | 0.0 | 5.84 | 0.0 | 0.0 | 1199 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.23 | -22.34 | 1.26 | 5.88 | 1.44 | -2.7 | 0.9 | -3.23 | 11.22 | 36.34 | 12.82 | 25.28 | 8.01 | 24.61 | 1061 | 0.0 |
| 2022 (9) | 14.46 | -13.62 | 1.19 | 23.96 | 1.48 | 4.23 | 0.93 | -9.71 | 8.23 | 43.5 | 10.24 | 20.66 | 6.43 | 4.53 | 1061 | -8.61 |
| 2021 (8) | 16.74 | 6.56 | 0.96 | 5.49 | 1.42 | 1.43 | 1.03 | 27.16 | 5.73 | -1.0 | 8.48 | -4.81 | 6.15 | 19.34 | 1161 | -30.14 |
| 2020 (7) | 15.71 | 9.02 | 0.91 | 5.81 | 1.4 | 4.48 | 0.81 | 5.19 | 5.79 | -2.94 | 8.91 | -4.17 | 5.16 | -3.51 | 1662 | 47.6 |
| 2019 (6) | 14.41 | -12.13 | 0.86 | -4.44 | 1.34 | -12.42 | 0.77 | 20.31 | 5.97 | 8.75 | 9.30 | -0.32 | 5.34 | 36.93 | 1126 | -6.09 |
| 2018 (5) | 16.4 | -0.79 | 0.9 | -2.17 | 1.53 | 6.99 | 0.64 | 3.23 | 5.49 | -1.4 | 9.33 | 7.84 | 3.90 | 4.04 | 1199 | -7.56 |
| 2017 (4) | 16.53 | 16.08 | 0.92 | 39.39 | 1.43 | 3.62 | 0.62 | 1.64 | 5.57 | 20.08 | 8.65 | -10.73 | 3.75 | -12.44 | 1297 | 10.85 |
| 2016 (3) | 14.24 | -11.66 | 0.66 | 8.2 | 1.38 | -12.1 | 0.61 | 10.91 | 4.63 | 22.48 | 9.69 | -0.5 | 4.28 | 25.55 | 1170 | -27.96 |
| 2015 (2) | 16.12 | -16.22 | 0.61 | 3.39 | 1.57 | -16.49 | 0.55 | -33.73 | 3.78 | 23.4 | 9.74 | -0.33 | 3.41 | -20.91 | 1624 | -36.88 |
| 2014 (1) | 19.24 | -21.24 | 0.59 | -9.23 | 1.88 | 18.24 | 0.83 | -5.68 | 3.07 | 0 | 9.77 | 0 | 4.31 | 0 | 2573 | -29.95 |
