- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.22 | 14.67 | -21.56 | 0.13 | -7.14 | -7.14 | 0.42 | -2.33 | 2.44 | 0.92 | 0.0 | 5.75 | 3.08 | -19.03 | 18.38 | 9.95 | -14.82 | 30.6 | 21.80 | -12.8 | 34.82 | 323 | 1.57 | 2.87 |
| 23Q3 (19) | 3.68 | -3.92 | -24.74 | 0.14 | 7.69 | 0.0 | 0.43 | 38.71 | 4.88 | 0.92 | 10.84 | 5.75 | 3.80 | 12.08 | 32.88 | 11.68 | 44.36 | 39.36 | 25.00 | 15.36 | 40.52 | 318 | 0.32 | 1.27 |
| 23Q2 (18) | 3.83 | -21.36 | -21.84 | 0.13 | -7.14 | 0.0 | 0.31 | -34.04 | -27.91 | 0.83 | 9.21 | -2.35 | 3.39 | 18.07 | 27.94 | 8.09 | -16.13 | -7.77 | 21.67 | 38.87 | 24.93 | 317 | 0.63 | 0.96 |
| 23Q1 (17) | 4.87 | -9.48 | 12.99 | 0.14 | 0.0 | 16.67 | 0.47 | 14.63 | 20.51 | 0.76 | -12.64 | -5.0 | 2.87 | 10.47 | 3.25 | 9.65 | 26.64 | 6.66 | 15.61 | -3.5 | -15.92 | 315 | 0.32 | 0.32 |
| 22Q4 (16) | 5.38 | 10.02 | 18.76 | 0.14 | 0.0 | 27.27 | 0.41 | 0.0 | 2.5 | 0.87 | 0.0 | -2.25 | 2.60 | -9.11 | 7.16 | 7.62 | -9.11 | -13.69 | 16.17 | -9.11 | -17.69 | 314 | 0.0 | 0.32 |
| 22Q3 (15) | 4.89 | -0.2 | 12.16 | 0.14 | 7.69 | -17.65 | 0.41 | -4.65 | 7.89 | 0.87 | 2.35 | 14.47 | 2.86 | 7.91 | -26.57 | 8.38 | -4.46 | -3.8 | 17.79 | 2.56 | 2.07 | 314 | 0.0 | 0.32 |
| 22Q2 (14) | 4.9 | 13.69 | 21.59 | 0.13 | 8.33 | -7.14 | 0.43 | 10.26 | 2.38 | 0.85 | 6.25 | 13.33 | 2.65 | -4.71 | -23.63 | 8.78 | -3.02 | -15.8 | 17.35 | -6.54 | -6.79 | 314 | 0.0 | 1.29 |
| 22Q1 (13) | 4.31 | -4.86 | 24.57 | 0.12 | 9.09 | 9.09 | 0.39 | -2.5 | 11.43 | 0.8 | -10.11 | 12.68 | 2.78 | 14.66 | -12.42 | 9.05 | 2.48 | -10.55 | 18.56 | -5.52 | -9.55 | 314 | 0.32 | 2.61 |
| 21Q4 (12) | 4.53 | 3.9 | 28.33 | 0.11 | -35.29 | 10.0 | 0.4 | 5.26 | 14.29 | 0.89 | 17.11 | 32.84 | 2.43 | -37.72 | -14.28 | 8.83 | 1.31 | -10.94 | 19.65 | 12.71 | 3.51 | 313 | 0.0 | 2.62 |
| 21Q3 (11) | 4.36 | 8.19 | 53.52 | 0.17 | 21.43 | 54.55 | 0.38 | -9.52 | 8.57 | 0.76 | 1.33 | 15.15 | 3.90 | 12.24 | 0.67 | 8.72 | -16.37 | -29.28 | 17.43 | -6.34 | -24.99 | 313 | 0.97 | -0.63 |
| 21Q2 (10) | 4.03 | 16.47 | 58.66 | 0.14 | 27.27 | 55.56 | 0.42 | 20.0 | 31.25 | 0.75 | 5.63 | 19.05 | 3.47 | 9.27 | -1.96 | 10.42 | 3.03 | -17.28 | 18.61 | -9.31 | -24.97 | 310 | 1.31 | 0.32 |
| 21Q1 (9) | 3.46 | -1.98 | 63.21 | 0.11 | 10.0 | 10.0 | 0.35 | 0.0 | 2.94 | 0.71 | 5.97 | 9.23 | 3.18 | 12.23 | -32.6 | 10.12 | 2.02 | -36.93 | 20.52 | 8.11 | -33.07 | 306 | 0.33 | -0.97 |
| 20Q4 (8) | 3.53 | 24.3 | 32.21 | 0.1 | -9.09 | -33.33 | 0.35 | 0.0 | 16.67 | 0.67 | 1.52 | 8.06 | 2.83 | -26.86 | -49.58 | 9.92 | -19.55 | -11.76 | 18.98 | -18.33 | -18.26 | 305 | -3.17 | -5.86 |
| 20Q3 (7) | 2.84 | 11.81 | 0.71 | 0.11 | 22.22 | -15.38 | 0.35 | 9.38 | -2.78 | 0.66 | 4.76 | -5.71 | 3.87 | 9.31 | -15.98 | 12.32 | -2.18 | -3.46 | 23.24 | -6.3 | -6.38 | 315 | 1.94 | -4.83 |
| 20Q2 (6) | 2.54 | 19.81 | -16.17 | 0.09 | -10.0 | -30.77 | 0.32 | -5.88 | -11.11 | 0.63 | -3.08 | -12.5 | 3.54 | -24.88 | -17.41 | 12.60 | -21.45 | 6.04 | 24.80 | -19.1 | 4.38 | 309 | 0.0 | -5.79 |
| 20Q1 (5) | 2.12 | -20.6 | -17.19 | 0.1 | -33.33 | -16.67 | 0.34 | 13.33 | -8.11 | 0.65 | 4.84 | -14.47 | 4.72 | -16.04 | 0.63 | 16.04 | 42.74 | 10.96 | 30.66 | 32.04 | 3.28 | 309 | -4.63 | -7.49 |
| 19Q4 (4) | 2.67 | -5.32 | 0.0 | 0.15 | 15.38 | 0.0 | 0.3 | -16.67 | 0.0 | 0.62 | -11.43 | 0.0 | 5.62 | 21.87 | 0.0 | 11.24 | -11.99 | 0.0 | 23.22 | -6.45 | 0.0 | 324 | -2.11 | 0.0 |
| 19Q3 (3) | 2.82 | -6.93 | 0.0 | 0.13 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.7 | -2.78 | 0.0 | 4.61 | 7.45 | 0.0 | 12.77 | 7.45 | 0.0 | 24.82 | 4.46 | 0.0 | 331 | 0.91 | 0.0 |
| 19Q2 (2) | 3.03 | 18.36 | 0.0 | 0.13 | 8.33 | 0.0 | 0.36 | -2.7 | 0.0 | 0.72 | -5.26 | 0.0 | 4.29 | -8.47 | 0.0 | 11.88 | -17.8 | 0.0 | 23.76 | -19.96 | 0.0 | 328 | -1.8 | 0.0 |
| 19Q1 (1) | 2.56 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 4.69 | 0.0 | 0.0 | 14.45 | 0.0 | 0.0 | 29.69 | 0.0 | 0.0 | 334 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.6 | -14.83 | 0.54 | 1.89 | 1.63 | -0.61 | 3.44 | 1.78 | 3.25 | 19.62 | 9.82 | 16.69 | 20.72 | 19.49 | 323 | 2.87 |
| 2022 (9) | 19.49 | 18.99 | 0.53 | -3.64 | 1.64 | 6.49 | 3.38 | 8.68 | 2.72 | -19.01 | 8.41 | -10.5 | 17.34 | -8.66 | 314 | 0.32 |
| 2021 (8) | 16.38 | 48.64 | 0.55 | 37.5 | 1.54 | 14.07 | 3.11 | 19.16 | 3.36 | -7.49 | 9.40 | -23.25 | 18.99 | -19.83 | 313 | 2.62 |
| 2020 (7) | 11.02 | -0.54 | 0.4 | -25.93 | 1.35 | -2.88 | 2.61 | -6.45 | 3.63 | -25.52 | 12.25 | -2.35 | 23.68 | -5.94 | 305 | -5.86 |
| 2019 (6) | 11.08 | 21.49 | 0.54 | 28.57 | 1.39 | 10.32 | 2.79 | 6.08 | 4.87 | 5.83 | 12.55 | -9.2 | 25.18 | -12.68 | 324 | -3.57 |
| 2018 (5) | 9.12 | -17.84 | 0.42 | -6.67 | 1.26 | -11.27 | 2.63 | -11.74 | 4.61 | 13.6 | 13.82 | 8.0 | 28.84 | 7.42 | 336 | 12.37 |
| 2017 (4) | 11.1 | -14.02 | 0.45 | 2.27 | 1.42 | 12.7 | 2.98 | -16.99 | 4.05 | 18.95 | 12.79 | 31.08 | 26.85 | -3.46 | 299 | -13.58 |
| 2016 (3) | 12.91 | 1.1 | 0.44 | -15.38 | 1.26 | -3.08 | 3.59 | 0.84 | 3.41 | -16.3 | 9.76 | -4.13 | 27.81 | -0.25 | 346 | -0.29 |
| 2015 (2) | 12.77 | -15.43 | 0.52 | -18.75 | 1.3 | 13.04 | 3.56 | 1.14 | 4.07 | -3.93 | 10.18 | 33.67 | 27.88 | 19.59 | 347 | 0.0 |
| 2014 (1) | 15.1 | 1.34 | 0.64 | 1.59 | 1.15 | 10.58 | 3.52 | -24.46 | 4.24 | 0 | 7.62 | 0 | 23.31 | 0 | 347 | -17.18 |
