- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 9.68 | -36.9 | -27.71 | 0.44 | 15.79 | -4.35 | 1.83 | 0.0 | 17.31 | 0.86 | -29.51 | -4.44 | 4.55 | 83.49 | 32.31 | 18.90 | 58.47 | 62.27 | 8.88 | 11.71 | 32.18 | 1381 | 0.0 | 0.0 |
| 23Q3 (19) | 15.34 | -10.34 | 3.58 | 0.38 | -22.45 | -11.63 | 1.83 | 30.71 | 30.71 | 1.22 | 52.5 | 93.65 | 2.48 | -13.5 | -14.68 | 11.93 | 45.8 | 26.2 | 7.95 | 70.1 | 86.96 | 1381 | 0.0 | 100.73 |
| 23Q2 (18) | 17.11 | 27.78 | 26.65 | 0.49 | 25.64 | 88.46 | 1.4 | 6.06 | 17.65 | 0.8 | 12.68 | 33.33 | 2.86 | -1.68 | 48.81 | 8.18 | -17.0 | -7.11 | 4.68 | -11.82 | 5.28 | 1381 | 0.0 | 100.73 |
| 23Q1 (17) | 13.39 | 0.0 | 12.71 | 0.39 | -15.22 | 5.41 | 1.32 | -15.38 | -12.58 | 0.71 | -21.11 | 69.05 | 2.91 | -15.22 | -6.48 | 9.86 | -15.38 | -22.44 | 5.30 | -21.11 | 49.98 | 1381 | 0.0 | 100.73 |
| 22Q4 (16) | 13.39 | -9.59 | 23.07 | 0.46 | 6.98 | 53.33 | 1.56 | 11.43 | 11.43 | 0.9 | 42.86 | 164.71 | 3.44 | 18.32 | 24.59 | 11.65 | 23.25 | -9.46 | 6.72 | 58.01 | 115.09 | 1381 | 100.73 | 100.73 |
| 22Q3 (15) | 14.81 | 9.62 | 71.02 | 0.43 | 65.38 | 22.86 | 1.4 | 17.65 | -10.83 | 0.63 | 5.0 | 43.18 | 2.90 | 50.87 | -28.16 | 9.45 | 7.32 | -47.86 | 4.25 | -4.22 | -16.28 | 688 | 0.0 | 3.46 |
| 22Q2 (14) | 13.51 | 13.72 | 30.78 | 0.26 | -29.73 | -35.0 | 1.19 | -21.19 | -26.09 | 0.6 | 42.86 | 9.09 | 1.92 | -38.21 | -50.3 | 8.81 | -30.7 | -43.48 | 4.44 | 25.62 | -16.59 | 688 | 0.0 | 3.46 |
| 22Q1 (13) | 11.88 | 9.19 | 12.82 | 0.37 | 23.33 | 12.12 | 1.51 | 7.86 | 16.15 | 0.42 | 23.53 | 50.0 | 3.11 | 12.95 | -0.62 | 12.71 | -1.22 | 2.95 | 3.54 | 13.13 | 32.95 | 688 | 0.0 | 3.46 |
| 21Q4 (12) | 10.88 | 25.64 | -23.97 | 0.3 | -14.29 | -23.08 | 1.4 | -10.83 | 112.12 | 0.34 | -22.73 | 36.0 | 2.76 | -31.78 | 1.17 | 12.87 | -29.02 | 178.99 | 3.12 | -38.49 | 78.87 | 688 | 3.46 | 3.46 |
| 21Q3 (11) | 8.66 | -16.17 | -11.81 | 0.35 | -12.5 | -12.5 | 1.57 | -2.48 | 15.44 | 0.44 | -20.0 | 57.14 | 4.04 | 4.37 | -0.78 | 18.13 | 16.32 | 30.9 | 5.08 | -4.57 | 78.19 | 665 | 0.0 | -13.3 |
| 21Q2 (10) | 10.33 | -1.9 | 1.87 | 0.4 | 21.21 | 48.15 | 1.61 | 23.85 | 37.61 | 0.55 | 96.43 | 96.43 | 3.87 | 23.56 | 45.42 | 15.59 | 26.24 | 35.08 | 5.32 | 100.23 | 92.82 | 665 | 0.0 | -13.3 |
| 21Q1 (9) | 10.53 | -26.42 | 20.9 | 0.33 | -15.38 | 22.22 | 1.3 | 96.97 | 6.56 | 0.28 | 12.0 | 3.7 | 3.13 | 14.99 | 1.1 | 12.35 | 167.68 | -11.86 | 2.66 | 52.21 | -14.22 | 665 | 0.0 | -7.12 |
| 20Q4 (8) | 14.31 | 45.72 | 37.86 | 0.39 | -2.5 | 105.26 | 0.66 | -51.47 | -48.03 | 0.25 | -10.71 | 13.64 | 2.73 | -33.09 | 48.89 | 4.61 | -66.7 | -62.3 | 1.75 | -38.73 | -17.57 | 665 | -13.3 | -7.12 |
| 20Q3 (7) | 9.82 | -3.16 | -10.97 | 0.4 | 48.15 | 233.33 | 1.36 | 16.24 | 28.3 | 0.28 | 0.0 | 7.69 | 4.07 | 52.98 | 274.41 | 13.85 | 20.03 | 44.11 | 2.85 | 3.26 | 20.96 | 767 | 0.0 | 7.12 |
| 20Q2 (6) | 10.14 | 16.42 | -21.46 | 0.27 | 0.0 | -47.06 | 1.17 | -4.1 | -65.18 | 0.28 | 3.7 | 0.0 | 2.66 | -14.1 | -32.6 | 11.54 | -17.62 | -55.67 | 2.76 | -10.92 | 27.32 | 767 | 7.12 | 7.12 |
| 20Q1 (5) | 8.71 | -16.09 | -6.55 | 0.27 | 42.11 | -38.64 | 1.22 | -3.94 | 14.02 | 0.27 | 22.73 | 8.0 | 3.10 | 69.35 | -34.34 | 14.01 | 14.48 | 22.0 | 3.10 | 46.26 | 15.56 | 716 | 0.0 | 0.0 |
| 19Q4 (4) | 10.38 | -5.89 | 0.0 | 0.19 | 58.33 | 0.0 | 1.27 | 19.81 | 0.0 | 0.22 | -15.38 | 0.0 | 1.83 | 68.25 | 0.0 | 12.24 | 27.31 | 0.0 | 2.12 | -10.09 | 0.0 | 716 | 0.0 | 0.0 |
| 19Q3 (3) | 11.03 | -14.56 | 0.0 | 0.12 | -76.47 | 0.0 | 1.06 | -68.45 | 0.0 | 0.26 | -7.14 | 0.0 | 1.09 | -72.46 | 0.0 | 9.61 | -63.08 | 0.0 | 2.36 | 8.68 | 0.0 | 716 | 0.0 | 0.0 |
| 19Q2 (2) | 12.91 | 38.52 | 0.0 | 0.51 | 15.91 | 0.0 | 3.36 | 214.02 | 0.0 | 0.28 | 12.0 | 0.0 | 3.95 | -16.32 | 0.0 | 26.03 | 126.7 | 0.0 | 2.17 | -19.14 | 0.0 | 716 | 0.0 | 0.0 |
| 19Q1 (1) | 9.32 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 4.72 | 0.0 | 0.0 | 11.48 | 0.0 | 0.0 | 2.68 | 0.0 | 0.0 | 716 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 55.51 | 3.58 | 1.7 | 11.84 | 6.38 | 12.72 | 3.59 | 40.78 | 3.06 | 7.97 | 11.49 | 8.82 | 6.47 | 35.91 | 1381 | 0.0 |
| 2022 (9) | 53.59 | 32.65 | 1.52 | 10.95 | 5.66 | -3.58 | 2.55 | 58.39 | 2.84 | -16.36 | 10.56 | -27.31 | 4.76 | 19.4 | 1381 | 100.73 |
| 2021 (8) | 40.4 | -6.0 | 1.37 | 3.01 | 5.87 | 29.87 | 1.61 | 49.07 | 3.39 | 9.59 | 14.53 | 38.16 | 3.99 | 58.59 | 688 | 3.46 |
| 2020 (7) | 42.98 | -1.51 | 1.33 | 5.56 | 4.52 | -33.14 | 1.08 | 5.88 | 3.09 | 7.18 | 10.52 | -32.11 | 2.51 | 7.51 | 665 | -13.3 |
| 2019 (6) | 43.64 | -21.34 | 1.26 | -52.45 | 6.76 | 50.22 | 1.02 | -29.17 | 2.89 | -39.55 | 15.49 | 90.98 | 2.34 | -9.95 | 767 | 7.12 |
| 2018 (5) | 55.48 | -36.68 | 2.65 | 14.22 | 4.5 | -8.54 | 1.44 | -19.55 | 4.78 | 80.4 | 8.11 | 44.45 | 2.60 | 27.05 | 716 | -26.19 |
| 2017 (4) | 87.62 | -9.69 | 2.32 | -13.75 | 4.92 | 2.5 | 1.79 | -16.74 | 2.65 | -4.5 | 5.62 | 13.5 | 2.04 | -7.81 | 970 | -28.41 |
| 2016 (3) | 97.02 | -11.28 | 2.69 | 17.47 | 4.8 | -11.93 | 2.15 | 17.49 | 2.77 | 32.4 | 4.95 | -0.73 | 2.22 | 32.42 | 1355 | 5.12 |
| 2015 (2) | 109.35 | 6.52 | 2.29 | -26.84 | 5.45 | 1.3 | 1.83 | 11.59 | 2.09 | -31.31 | 4.98 | -4.9 | 1.67 | 4.76 | 1289 | 1.42 |
| 2014 (1) | 102.66 | 29.15 | 3.13 | 44.91 | 5.38 | 36.55 | 1.64 | 1.86 | 3.05 | 0 | 5.24 | 0 | 1.60 | 0 | 1271 | -8.1 |
