玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.03-13.16-41.289.70-38.49-62.2929.8254.27-1.8124.6860.47-4.715.3240.0-5.512.4045.45-4.760.09-10.0-10.052.0632.0311.64124.12-5.171.2632.51-60.14-61.6167.49266.33340.8630.7616.25-5.09
23Q3 (19)26.52-11.69-41.0715.77-13.92-52.7119.33-13.74-45.9115.38-24.05-46.373.80-16.3-59.921.65-17.5-57.140.100.0-23.0839.43-6.5-16.71130.88-10.630.1181.58-0.26-12.5718.421.19175.1226.46-6.732.4
23Q2 (18)30.030.0-39.918.329.83-52.5922.417.95-43.8620.2521.55-36.64.5452.86-63.822.0044.93-61.830.1025.0-37.542.17-3.3-14.03146.4523.74-14.081.791.87-15.4818.21-7.61464.5928.370.963.01
23Q1 (17)30.03-23.43-37.9216.68-35.15-54.8820.76-31.64-44.7716.66-35.68-45.072.97-47.25-72.731.38-45.24-74.630.08-20.0-55.5643.61-6.48-6.52118.35-3.453.3780.29-5.19-18.3719.7128.731103.9628.10-13.30.43
22Q4 (16)39.22-12.84-17.6125.72-22.88-28.7730.37-15.03-16.5225.90-9.69-11.215.63-40.61-49.372.52-34.55-59.740.10-23.08-52.3846.63-1.54.11122.58-6.2341.8784.69-9.23-14.6615.31128.611926.7632.4125.4314.85
22Q3 (15)45.00-9.95-1.7333.35-13.69-2.5435.74-10.473.1228.68-10.213.619.48-24.46-13.423.85-26.53-38.30.13-18.75-40.9147.34-3.499.33130.73-23.2387.2993.30-3.59-5.486.70107.65430.1525.84-6.17-8.95
22Q2 (14)49.973.3122.2138.644.5231.3439.926.234.031.945.3124.6712.5515.2445.425.24-3.68-0.380.16-11.11-20.049.055.1424.24170.2948.74106.2696.78-1.61-1.993.2297.02156.7127.54-1.57-6.29
22Q1 (13)48.371.6226.9636.972.3838.4637.593.3337.2930.333.9825.810.89-2.0751.255.44-13.111.480.18-14.29-10.046.654.1523.35114.4932.51134.3298.36-0.890.851.64116.71-33.6627.98-0.85-9.24
21Q4 (12)47.603.9527.2736.115.5239.7436.384.9638.9629.175.3839.6411.121.5575.956.260.3243.580.21-4.550.044.793.4422.4486.4023.7880.9499.240.540.570.76-40.2-42.5528.22-0.562.28
21Q3 (11)45.7911.9834.634.2216.3251.0834.6616.3550.5627.688.0451.2610.9526.8895.896.2418.6372.380.2210.010.043.309.6828.9569.80-15.4659.2298.71-0.030.281.260.55-19.1628.38-3.440.85
21Q2 (10)40.897.3223.3129.4210.1937.0929.798.835.3525.626.2642.258.6319.8666.925.267.7955.160.200.05.2639.484.3920.9282.5668.9720.998.741.241.321.26-49.08-50.5429.39-4.671.55
21Q1 (9)38.101.8722.9826.703.3338.8527.384.5838.2124.1115.4128.187.2013.9246.944.8811.9341.040.20-4.7611.1137.823.3920.7548.862.3217.5997.53-1.170.442.4787.67-14.830.8311.748.9
20Q4 (8)37.409.943.6925.8414.086.1226.1813.735.0120.8914.152.36.3213.0622.244.3620.4421.790.215.023.5336.588.9313.1847.758.926.3598.690.251.061.31-15.86-44.0827.59-1.955.59
20Q3 (7)34.022.59-8.122.655.55-9.7623.024.59-13.0718.301.61-12.825.598.123.713.626.780.560.205.2617.6533.582.85-1.3243.84-35.8-4.9498.441.03.831.56-38.49-69.9128.14-2.767.77
20Q2 (6)33.167.04-10.3521.4611.6-11.4722.0111.11-19.5518.01-4.25-15.85.175.511.173.39-2.02-4.780.195.5611.7632.654.25-8.1368.2964.3622.0197.460.3710.012.54-12.28-77.7428.942.234.82
20Q1 (5)30.98-14.11-14.0619.23-21.03-19.8819.81-20.54-21.7918.81-7.88-6.374.90-5.226.523.46-3.35-2.260.185.880.031.32-3.09-5.3841.55-7.4625.8797.10-0.562.432.9023.17-44.9528.318.340.6
19Q4 (4)36.07-2.570.024.35-2.990.024.93-5.850.020.42-2.720.05.17-4.080.03.58-0.560.00.170.00.032.32-5.020.044.90-2.650.097.653.00.02.35-54.730.026.130.080.0
19Q3 (3)37.020.080.025.103.550.026.48-3.220.020.99-1.870.05.395.480.03.601.120.00.170.00.034.03-4.250.046.12-17.60.094.817.020.05.19-54.490.026.11-5.430.0
19Q2 (2)36.992.610.024.241.00.027.368.010.021.396.470.05.1111.090.03.560.560.00.17-5.560.035.547.370.055.9769.550.088.59-6.550.011.41116.920.027.61-1.880.0
19Q1 (1)36.050.00.024.000.00.025.330.00.020.090.00.04.600.00.03.540.00.00.180.00.033.100.00.033.010.00.094.800.00.05.260.00.028.140.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.29-41.0315.09-56.220.1991.4123.08-36.7219.26-34.8416.19-57.357.43-59.90.38-38.7144.22-6.98124.121.2665.36-30.8134.64525.460.26-2.5828.390.96
2022 (9)46.286.234.457.3510.5518.9336.4712.1829.569.9337.963.9418.53-14.730.62-22.547.5413.98122.5841.8794.46-4.285.54320.960.27-13.4228.12-3.3
2021 (8)43.5828.2932.0943.398.87-13.9932.5142.3426.8941.336.5271.1321.7347.720.803.941.7124.186.4080.9498.680.691.32-34.070.31-50.5929.083.01
2020 (7)33.97-7.0122.38-8.3910.3137.0922.84-12.1919.03-8.1621.347.3414.710.410.7710.033.61-0.3647.756.3598.004.372.00-67.30.62-23.2528.234.63
2019 (6)36.533.9324.43-1.217.5220.126.010.720.72-2.8119.88-7.6214.65-14.530.70-12.533.734.9844.9060.9393.90-1.946.1043.830.811070.9526.981.24
2018 (5)35.159.8124.7317.826.26-22.6425.8321.8421.3217.8621.5235.0917.1431.740.8011.1132.139.427.9021.0995.76-3.274.24330.860.07026.651.8
2017 (4)32.01-7.3520.99-11.138.102.9221.20-12.5418.09-15.6315.93-19.313.01-20.860.72-6.4929.37-8.7323.045.399.001.580.98-61.230.00026.182.91
2016 (3)34.5516.823.6219.417.87-20.3724.2414.4521.4420.2519.7430.4716.4430.790.778.4532.183.4121.8820.5597.464.372.54-61.640.00025.440.63
2015 (2)29.58-17.8119.78-23.729.8814.0621.18-21.9617.83-21.5615.13-27.7112.57-27.680.71-6.5831.12-13.1718.15-19.4893.38-2.266.6248.310.00025.284.25
2014 (1)35.99025.9308.66-19.4527.14022.73020.93017.3800.76-3.835.843.2322.5424.695.54-0.024.460.440.00024.252.28

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