玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)8.813.26-4.350.33.450.00.6510.1716.070.735.819.673.41-8.664.557.39-2.7321.358.30-6.5925.113000.00.0
23Q3 (19)7.775.57-12.70.29-9.3816.00.59-3.2813.460.6918.9743.753.73-14.1632.877.59-8.3829.968.8812.6964.663000.00.0
23Q2 (18)7.36-16.93-11.860.32-5.8828.00.6138.6429.790.581.7513.734.3513.345.228.2966.8947.257.8822.4929.023000.00.0
23Q1 (17)8.86-3.716.730.3413.3378.950.44-21.430.00.57-6.5639.023.8417.6853.34.97-18.41-14.336.43-2.9719.13000.00.0
22Q4 (16)9.23.3732.370.320.066.670.567.6955.560.6127.08-15.283.2616.0925.916.094.1817.516.6322.94-36.03000.00.0
22Q3 (15)8.96.5931.270.250.031.580.5210.6452.940.48-5.8823.082.81-6.180.245.843.816.515.39-11.7-6.243000.00.0
22Q2 (14)8.3510.0141.530.2531.5847.060.476.8220.510.5124.3924.392.9919.63.915.63-2.9-14.856.1113.07-12.113000.00.0
22Q1 (13)7.599.2154.90.195.5626.670.4422.2210.00.41-43.067.892.50-3.35-18.235.8011.92-28.995.40-47.86-30.343000.00.0
21Q4 (12)6.952.5170.340.18-5.2612.50.365.88-10.00.7284.6280.02.59-7.58-33.965.183.29-47.1710.3680.15.673000.00.0
21Q3 (11)6.7814.9286.260.1911.7646.150.34-12.82-5.560.39-4.885.412.80-2.74-21.535.01-24.14-49.35.75-17.22-43.413000.00.0
21Q2 (10)5.920.41118.520.1713.3313.330.39-2.58.330.417.890.02.88-5.88-48.146.61-19.03-50.426.95-10.39-54.243000.00.0
21Q1 (9)4.920.171.930.15-6.25-16.670.40.05.260.38-5.0-11.633.06-21.94-51.538.16-16.73-38.787.76-20.9-48.63000.00.0
20Q4 (8)4.0812.0919.30.1623.08-20.00.411.11-34.430.48.11-29.823.929.8-32.949.80-0.87-45.039.80-3.55-41.183000.00.0
20Q3 (7)3.6434.8137.360.13-13.33-56.670.360.0-25.00.37-9.768.823.57-35.71-68.459.89-25.82-45.410.16-33.06-20.773000.00.0
20Q2 (6)2.7-5.2625.580.15-16.67-46.430.36-5.26-20.00.41-4.6528.125.56-12.04-57.3413.330.0-36.315.190.652.033000.00.0
20Q1 (5)2.85-16.6728.960.18-10.0-25.00.38-37.7-2.560.43-24.5634.386.328.0-41.8413.33-25.25-24.4415.09-9.474.23000.00.0
19Q4 (4)3.4229.060.00.2-33.330.00.6127.080.00.5767.650.05.85-48.340.017.84-1.530.016.6729.90.03000.00.0
19Q3 (3)2.6523.260.00.37.140.00.486.670.00.346.250.011.32-13.070.018.11-13.460.012.83-13.80.03000.00.0
19Q2 (2)2.15-2.710.00.2816.670.00.4515.380.00.320.00.013.0219.920.020.9318.60.014.882.790.03000.00.0
19Q1 (1)2.210.00.00.240.00.00.390.00.00.320.00.010.860.00.017.650.00.014.480.00.03000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)32.79-3.671.2527.552.315.582.5626.733.8132.417.0119.987.8131.563000.0
2022 (9)34.0438.660.9842.031.9933.562.026.882.882.435.85-3.685.93-22.923000.0
2021 (8)24.5585.00.6911.291.49-0.671.8917.392.81-39.846.07-46.317.70-36.553000.0
2020 (7)13.2727.350.62-39.221.5-21.881.613.874.67-52.2711.30-38.6512.13-18.443000.0
2019 (6)10.42-28.581.0214.611.920.521.5520.169.7960.4718.4340.7514.8868.243000.0
2018 (5)14.59-4.010.8956.141.91-25.11.2915.186.1062.6713.09-21.978.8419.993000.0
2017 (4)15.2-29.140.57-38.712.55-36.091.12-4.273.75-13.5116.78-9.817.3735.093000.0
2016 (3)21.4535.760.93-8.823.9919.11.17-4.14.34-32.8418.60-12.275.45-29.363000.0
2015 (2)15.8-23.01.025.153.3548.891.22-8.966.4636.5721.2093.377.7218.243000.0
2014 (1)20.5210.260.97-23.622.25-3.851.34-10.674.73010.9606.530300-78.57

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