- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.33 | -13.16 | -8.33 | 0.07 | 16.67 | -12.5 | 0.28 | 47.37 | 55.56 | 0.22 | 57.14 | 46.67 | 21.21 | 34.34 | -4.55 | 84.85 | 69.7 | 69.7 | 66.67 | 80.95 | 60.0 | 135 | 0.0 | 0.0 |
| 23Q3 (19) | 0.38 | 5.56 | 2.7 | 0.06 | -45.45 | -40.0 | 0.19 | 0.0 | -5.0 | 0.14 | 27.27 | -36.36 | 15.79 | -48.33 | -41.58 | 50.00 | -5.26 | -7.5 | 36.84 | 20.57 | -38.04 | 135 | 0.0 | -15.62 |
| 23Q2 (18) | 0.36 | 28.57 | -25.0 | 0.11 | 37.5 | -8.33 | 0.19 | 5.56 | 5.56 | 0.11 | 0.0 | -35.29 | 30.56 | 6.94 | 22.22 | 52.78 | -17.9 | 40.74 | 30.56 | -22.22 | -13.73 | 135 | 0.0 | -15.62 |
| 23Q1 (17) | 0.28 | -22.22 | -41.67 | 0.08 | 0.0 | -57.89 | 0.18 | 0.0 | -5.26 | 0.11 | -26.67 | -26.67 | 28.57 | 28.57 | -27.82 | 64.29 | 28.57 | 62.41 | 39.29 | -5.71 | 25.71 | 135 | 0.0 | -15.62 |
| 22Q4 (16) | 0.36 | -2.7 | -36.84 | 0.08 | -20.0 | -65.22 | 0.18 | -10.0 | -33.33 | 0.15 | -31.82 | -6.25 | 22.22 | -17.78 | -44.93 | 50.00 | -7.5 | 5.56 | 41.67 | -29.92 | 48.44 | 135 | -15.62 | -15.62 |
| 22Q3 (15) | 0.37 | -22.92 | -15.91 | 0.1 | -16.67 | -44.44 | 0.2 | 11.11 | 25.0 | 0.22 | 29.41 | 46.67 | 27.03 | 8.11 | -33.93 | 54.05 | 44.14 | 48.65 | 59.46 | 67.89 | 74.41 | 160 | 0.0 | -2.44 |
| 22Q2 (14) | 0.48 | 0.0 | 20.0 | 0.12 | -36.84 | -33.33 | 0.18 | -5.26 | 20.0 | 0.17 | 13.33 | 6.25 | 25.00 | -36.84 | -44.44 | 37.50 | -5.26 | 0.0 | 35.42 | 13.33 | -11.46 | 160 | 0.0 | -2.44 |
| 22Q1 (13) | 0.48 | -15.79 | 14.29 | 0.19 | -17.39 | 11.76 | 0.19 | -29.63 | 26.67 | 0.15 | -6.25 | 7.14 | 39.58 | -1.9 | -2.21 | 39.58 | -16.44 | 10.83 | 31.25 | 11.33 | -6.25 | 160 | 0.0 | -2.44 |
| 21Q4 (12) | 0.57 | 29.55 | -9.52 | 0.23 | 27.78 | 27.78 | 0.27 | 68.75 | 68.75 | 0.16 | 6.67 | 0.0 | 40.35 | -1.36 | 41.23 | 47.37 | 30.26 | 86.51 | 28.07 | -17.66 | 10.53 | 160 | -2.44 | -2.44 |
| 21Q3 (11) | 0.44 | 10.0 | -38.89 | 0.18 | 0.0 | -5.26 | 0.16 | 6.67 | 14.29 | 0.15 | -6.25 | 0.0 | 40.91 | -9.09 | 55.02 | 36.36 | -3.03 | 87.01 | 34.09 | -14.77 | 63.64 | 164 | 0.0 | -8.89 |
| 21Q2 (10) | 0.4 | -4.76 | -14.89 | 0.18 | 5.88 | -5.26 | 0.15 | 0.0 | 7.14 | 0.16 | 14.29 | 6.67 | 45.00 | 11.18 | 11.32 | 37.50 | 5.0 | 25.89 | 40.00 | 20.0 | 25.33 | 164 | 0.0 | -8.89 |
| 21Q1 (9) | 0.42 | -33.33 | 13.51 | 0.17 | -5.56 | -5.56 | 0.15 | -6.25 | 7.14 | 0.14 | -12.5 | -6.67 | 40.48 | 41.67 | -16.8 | 35.71 | 40.63 | -5.61 | 33.33 | 31.25 | -17.78 | 164 | 0.0 | -4.65 |
| 20Q4 (8) | 0.63 | -12.5 | -25.0 | 0.18 | -5.26 | -21.74 | 0.16 | 14.29 | -5.88 | 0.16 | 6.67 | -27.27 | 28.57 | 8.27 | 4.35 | 25.40 | 30.61 | 25.49 | 25.40 | 21.9 | -3.03 | 164 | -8.89 | -4.65 |
| 20Q3 (7) | 0.72 | 53.19 | 41.18 | 0.19 | 0.0 | 0.0 | 0.14 | 0.0 | 7.69 | 0.15 | 0.0 | -11.76 | 26.39 | -34.72 | -29.17 | 19.44 | -34.72 | -23.72 | 20.83 | -34.72 | -37.5 | 180 | 0.0 | 4.65 |
| 20Q2 (6) | 0.47 | 27.03 | -6.0 | 0.19 | 5.56 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 40.43 | -16.9 | 6.38 | 29.79 | -21.28 | 6.38 | 31.91 | -21.28 | 6.38 | 180 | 4.65 | 4.65 |
| 20Q1 (5) | 0.37 | -55.95 | -35.09 | 0.18 | -21.74 | 0.0 | 0.14 | -17.65 | 0.0 | 0.15 | -31.82 | 0.0 | 48.65 | 77.67 | 54.05 | 37.84 | 86.96 | 54.05 | 40.54 | 54.79 | 54.05 | 172 | 0.0 | 0.0 |
| 19Q4 (4) | 0.84 | 64.71 | 0.0 | 0.23 | 21.05 | 0.0 | 0.17 | 30.77 | 0.0 | 0.22 | 29.41 | 0.0 | 27.38 | -26.5 | 0.0 | 20.24 | -20.6 | 0.0 | 26.19 | -21.43 | 0.0 | 172 | 0.0 | 0.0 |
| 19Q3 (3) | 0.51 | 2.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 0.17 | 13.33 | 0.0 | 37.25 | -1.96 | 0.0 | 25.49 | -8.96 | 0.0 | 33.33 | 11.11 | 0.0 | 172 | 0.0 | 0.0 |
| 19Q2 (2) | 0.5 | -12.28 | 0.0 | 0.19 | 5.56 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 38.00 | 20.33 | 0.0 | 28.00 | 14.0 | 0.0 | 30.00 | 14.0 | 0.0 | 172 | 0.0 | 0.0 |
| 19Q1 (1) | 0.57 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 31.58 | 0.0 | 0.0 | 24.56 | 0.0 | 0.0 | 26.32 | 0.0 | 0.0 | 172 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.35 | -20.12 | 0.32 | -34.69 | 0.84 | 12.0 | 0.58 | -15.94 | 23.70 | -18.25 | 62.22 | 40.21 | 42.96 | 5.23 | 135 | 0.0 |
| 2022 (9) | 1.69 | -7.65 | 0.49 | -34.67 | 0.75 | 2.74 | 0.69 | 11.29 | 28.99 | -29.25 | 44.38 | 11.25 | 40.83 | 20.51 | 135 | -15.62 |
| 2021 (8) | 1.83 | -16.44 | 0.75 | 1.35 | 0.73 | 25.86 | 0.62 | 1.64 | 40.98 | 21.29 | 39.89 | 50.62 | 33.88 | 21.63 | 160 | -2.44 |
| 2020 (7) | 2.19 | -9.88 | 0.74 | -7.5 | 0.58 | 0.0 | 0.61 | -11.59 | 33.79 | 2.64 | 26.48 | 10.96 | 27.85 | -1.91 | 164 | -8.89 |
| 2019 (6) | 2.43 | 2.97 | 0.8 | 12.68 | 0.58 | 0.0 | 0.69 | -9.21 | 32.92 | 9.43 | 23.87 | -2.88 | 28.40 | -11.83 | 180 | 4.65 |
| 2018 (5) | 2.36 | 2.61 | 0.71 | -4.05 | 0.58 | 9.43 | 0.76 | 10.14 | 30.08 | -6.49 | 24.58 | 6.65 | 32.20 | 7.34 | 172 | 4.24 |
| 2017 (4) | 2.3 | -5.35 | 0.74 | 12.12 | 0.53 | 23.26 | 0.69 | -12.66 | 32.17 | 18.46 | 23.04 | 30.22 | 30.00 | -7.72 | 165 | 29.92 |
| 2016 (3) | 2.43 | -18.18 | 0.66 | 0.0 | 0.43 | 4.88 | 0.79 | -1.25 | 27.16 | 22.22 | 17.70 | 28.18 | 32.51 | 20.69 | 127 | -14.19 |
| 2015 (2) | 2.97 | 12.5 | 0.66 | -8.33 | 0.41 | -2.38 | 0.8 | -2.44 | 22.22 | -18.52 | 13.80 | -13.23 | 26.94 | -13.28 | 148 | 2.07 |
| 2014 (1) | 2.64 | -4.69 | 0.72 | -14.29 | 0.42 | -4.55 | 0.82 | -4.65 | 27.27 | 0 | 15.91 | 0 | 31.06 | 0 | 145 | -13.69 |
