- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.52 | -21.21 | 10.64 | 0.06 | 0.0 | 50.0 | 0.12 | 0.0 | -42.86 | 0.1 | 25.0 | 66.67 | 11.54 | 26.92 | 35.58 | 23.08 | 26.92 | -48.35 | 19.23 | 58.65 | 50.64 | 160 | 0.0 | 0.0 |
| 23Q3 (19) | 0.66 | 15.79 | -4.35 | 0.06 | -14.29 | 0.0 | 0.12 | -7.69 | 33.33 | 0.08 | 14.29 | 0.0 | 9.09 | -25.97 | 4.55 | 18.18 | -20.28 | 39.39 | 12.12 | -1.3 | 4.55 | 160 | 0.0 | 0.0 |
| 23Q2 (18) | 0.57 | 9.62 | -5.0 | 0.07 | 75.0 | 40.0 | 0.13 | -13.33 | 1200.0 | 0.07 | 0.0 | -36.36 | 12.28 | 59.65 | 47.37 | 22.81 | -20.94 | 1268.42 | 12.28 | -8.77 | -33.01 | 160 | 0.0 | 0.0 |
| 23Q1 (17) | 0.52 | 10.64 | 1.96 | 0.04 | 0.0 | -20.0 | 0.15 | -28.57 | 66.67 | 0.07 | 16.67 | -12.5 | 7.69 | -9.62 | -21.54 | 28.85 | -35.44 | 63.46 | 13.46 | 5.45 | -14.18 | 160 | 0.0 | 0.63 |
| 22Q4 (16) | 0.47 | -31.88 | -27.69 | 0.04 | -33.33 | -20.0 | 0.21 | 133.33 | 133.33 | 0.06 | -25.0 | -25.0 | 8.51 | -2.13 | 10.64 | 44.68 | 242.55 | 222.7 | 12.77 | 10.11 | 3.72 | 160 | 0.0 | 0.0 |
| 22Q3 (15) | 0.69 | 15.0 | 21.05 | 0.06 | 20.0 | 0.0 | 0.09 | 800.0 | -10.0 | 0.08 | -27.27 | 0.0 | 8.70 | 4.35 | -17.39 | 13.04 | 682.61 | -25.65 | 11.59 | -36.76 | -17.39 | 160 | 0.0 | 5.26 |
| 22Q2 (14) | 0.6 | 17.65 | 20.0 | 0.05 | 0.0 | -16.67 | 0.01 | -88.89 | -87.5 | 0.11 | 37.5 | 10.0 | 8.33 | -15.0 | -30.56 | 1.67 | -90.56 | -89.58 | 18.33 | 16.87 | -8.33 | 160 | 0.63 | 5.26 |
| 22Q1 (13) | 0.51 | -21.54 | -3.77 | 0.05 | 0.0 | -16.67 | 0.09 | 0.0 | -18.18 | 0.08 | 0.0 | -11.11 | 9.80 | 27.45 | -13.4 | 17.65 | 27.45 | -14.97 | 15.69 | 27.45 | -7.63 | 159 | -0.62 | 4.61 |
| 21Q4 (12) | 0.65 | 14.04 | -21.69 | 0.05 | -16.67 | -16.67 | 0.09 | -10.0 | 28.57 | 0.08 | 0.0 | 0.0 | 7.69 | -26.92 | 6.41 | 13.85 | -21.08 | 64.18 | 12.31 | -12.31 | 27.69 | 160 | 5.26 | 8.84 |
| 21Q3 (11) | 0.57 | 14.0 | -6.56 | 0.06 | 0.0 | 0.0 | 0.1 | 25.0 | -16.67 | 0.08 | -20.0 | 14.29 | 10.53 | -12.28 | 7.02 | 17.54 | 9.65 | -10.82 | 14.04 | -29.82 | 22.31 | 152 | 0.0 | 4.83 |
| 21Q2 (10) | 0.5 | -5.66 | -30.56 | 0.06 | 0.0 | 0.0 | 0.08 | -27.27 | -42.86 | 0.1 | 11.11 | 100.0 | 12.00 | 6.0 | 44.0 | 16.00 | -22.91 | -17.71 | 20.00 | 17.78 | 188.0 | 152 | 0.0 | 4.11 |
| 21Q1 (9) | 0.53 | -36.14 | -43.01 | 0.06 | 0.0 | 20.0 | 0.11 | 57.14 | -21.43 | 0.09 | 12.5 | 80.0 | 11.32 | 56.6 | 110.57 | 20.75 | 146.09 | 37.87 | 16.98 | 76.18 | 215.85 | 152 | 3.4 | 3.4 |
| 20Q4 (8) | 0.83 | 36.07 | 36.07 | 0.06 | 0.0 | 0.0 | 0.07 | -41.67 | 600.0 | 0.08 | 14.29 | 60.0 | 7.23 | -26.51 | -26.51 | 8.43 | -57.13 | 414.46 | 9.64 | -16.01 | 17.59 | 147 | 1.38 | -3.29 |
| 20Q3 (7) | 0.61 | -15.28 | 32.61 | 0.06 | 0.0 | 0.0 | 0.12 | -14.29 | 9.09 | 0.07 | 40.0 | -12.5 | 9.84 | 18.03 | -24.59 | 19.67 | 1.17 | -17.73 | 11.48 | 65.25 | -34.02 | 145 | -0.68 | 1.4 |
| 20Q2 (6) | 0.72 | -22.58 | 24.14 | 0.06 | 20.0 | 0.0 | 0.14 | 0.0 | 27.27 | 0.05 | 0.0 | -16.67 | 8.33 | 55.0 | -19.44 | 19.44 | 29.17 | 2.53 | 6.94 | 29.17 | -32.87 | 146 | -0.68 | -5.81 |
| 20Q1 (5) | 0.93 | 52.46 | 158.33 | 0.05 | -16.67 | 0.0 | 0.14 | 1300.0 | 27.27 | 0.05 | 0.0 | -37.5 | 5.38 | -45.34 | -61.29 | 15.05 | 818.28 | -50.73 | 5.38 | -34.41 | -75.81 | 147 | -3.29 | -6.96 |
| 19Q4 (4) | 0.61 | 32.61 | 0.0 | 0.06 | 0.0 | 0.0 | 0.01 | -90.91 | 0.0 | 0.05 | -37.5 | 0.0 | 9.84 | -24.59 | 0.0 | 1.64 | -93.14 | 0.0 | 8.20 | -52.87 | 0.0 | 152 | 6.29 | 0.0 |
| 19Q3 (3) | 0.46 | -20.69 | 0.0 | 0.06 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.08 | 33.33 | 0.0 | 13.04 | 26.09 | 0.0 | 23.91 | 26.09 | 0.0 | 17.39 | 68.12 | 0.0 | 143 | -7.74 | 0.0 |
| 19Q2 (2) | 0.58 | 61.11 | 0.0 | 0.06 | 20.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.06 | -25.0 | 0.0 | 10.34 | -25.52 | 0.0 | 18.97 | -37.93 | 0.0 | 10.34 | -53.45 | 0.0 | 155 | -1.9 | 0.0 |
| 19Q1 (1) | 0.36 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 13.89 | 0.0 | 0.0 | 30.56 | 0.0 | 0.0 | 22.22 | 0.0 | 0.0 | 158 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.27 | 0.0 | 0.24 | 20.0 | 0.51 | 24.39 | 0.32 | -3.03 | 10.57 | 20.0 | 22.47 | 24.39 | 14.10 | -3.03 | 160 | 0.0 |
| 2022 (9) | 2.27 | 0.89 | 0.2 | -13.04 | 0.41 | 5.13 | 0.33 | -5.71 | 8.81 | -13.81 | 18.06 | 4.2 | 14.54 | -6.54 | 160 | 0.0 |
| 2021 (8) | 2.25 | -27.42 | 0.23 | 0.0 | 0.39 | -15.22 | 0.35 | 40.0 | 10.22 | 37.78 | 17.33 | 16.81 | 15.56 | 92.89 | 160 | 8.84 |
| 2020 (7) | 3.1 | 54.23 | 0.23 | 0.0 | 0.46 | 35.29 | 0.25 | -7.41 | 7.42 | -35.16 | 14.84 | -12.28 | 8.06 | -39.96 | 147 | -2.65 |
| 2019 (6) | 2.01 | -19.92 | 0.23 | 9.52 | 0.34 | -17.07 | 0.27 | -15.62 | 11.44 | 36.77 | 16.92 | 3.56 | 13.43 | 5.36 | 151 | -4.43 |
| 2018 (5) | 2.51 | 20.67 | 0.21 | -4.55 | 0.41 | 24.24 | 0.32 | -27.27 | 8.37 | -20.9 | 16.33 | 2.96 | 12.75 | -39.73 | 158 | 0.0 |
| 2017 (4) | 2.08 | -8.37 | 0.22 | 4.76 | 0.33 | 10.0 | 0.44 | -13.73 | 10.58 | 14.33 | 15.87 | 20.05 | 21.15 | -5.84 | 158 | -6.51 |
| 2016 (3) | 2.27 | -12.02 | 0.21 | 0.0 | 0.3 | -18.92 | 0.51 | -7.27 | 9.25 | 13.66 | 13.22 | -7.85 | 22.47 | 5.39 | 169 | -3.98 |
| 2015 (2) | 2.58 | -0.39 | 0.21 | 5.0 | 0.37 | -2.63 | 0.55 | 14.58 | 8.14 | 5.41 | 14.34 | -2.25 | 21.32 | 15.03 | 176 | 1.73 |
| 2014 (1) | 2.59 | 21.03 | 0.2 | 0.0 | 0.38 | 15.15 | 0.48 | 20.0 | 7.72 | 0 | 14.67 | 0 | 18.53 | 0 | 173 | 7.45 |
