玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.276.17-0.610.23360.04.550.22-26.6722.220.2-9.090.07.03333.275.186.73-30.9322.976.12-14.370.611450.00.0
23Q3 (19)3.088.0710.390.05-83.33-64.290.387.53.450.220.015.791.62-84.58-67.659.7473.5-6.297.14-7.474.891450.00.0
23Q2 (18)2.85-4.68-25.780.3-6.257.140.166.676.670.2210.04.7610.53-1.6444.365.6111.9143.727.7215.441.151450.00.0
23Q1 (17)2.99-9.12-20.480.3245.4514.290.15-16.670.00.20.00.010.7060.0543.725.02-8.3125.756.6910.0325.751450.00.0
22Q4 (16)3.2917.92-9.120.2257.144.760.18-37.935.880.25.2611.116.6933.2615.275.47-47.3616.56.08-10.7322.261450.00.0
22Q3 (15)2.79-27.34-15.20.14-50.0-36.360.2993.33107.140.19-9.520.05.02-31.18-24.9610.39166.09144.276.8124.5317.921450.00.0
22Q2 (14)3.842.1333.330.280.016.670.150.0-6.250.215.05.07.29-2.08-12.53.91-2.08-29.695.472.81-21.251450.00.0
22Q1 (13)3.763.8764.190.2833.3355.560.15-11.76-11.760.211.1111.117.4528.37-5.263.99-15.05-46.265.326.97-32.331450.00.0
21Q4 (12)3.6210.0357.390.21-4.55-8.70.1721.4313.330.18-5.260.05.80-13.25-41.994.7010.36-27.994.97-13.9-36.461450.00.0
21Q3 (11)3.2914.2462.070.22-8.3315.790.14-12.5-6.670.19-5.018.756.69-19.76-28.564.26-23.4-42.415.78-16.84-26.731450.00.0
21Q2 (10)2.8825.7612.060.2433.3320.00.16-5.8814.290.211.115.268.336.027.085.56-25.161.986.94-11.65-6.071450.00.0
21Q1 (9)2.29-0.43-16.120.18-21.74-35.710.1713.336.250.180.0-10.07.86-21.4-23.367.4213.8326.667.860.447.291450.00.0
20Q4 (8)2.313.3-36.810.2321.05-23.330.150.0-6.250.1812.5-18.1810.006.8421.336.52-11.7448.377.83-0.7129.491450.00.0
20Q3 (7)2.03-21.01-40.990.19-5.0-32.140.157.14-21.050.16-15.79-11.119.3620.2714.997.3935.6433.787.886.6150.631450.00.0
20Q2 (6)2.57-5.86-12.880.2-28.57-23.080.14-12.5-6.670.19-5.0-17.397.78-24.12-11.75.45-7.057.137.390.91-5.181450.00.0
20Q1 (5)2.73-25.0-13.330.28-6.6721.740.160.0-5.880.2-9.090.010.2624.4440.475.8633.338.67.3321.2115.381450.00.0
19Q4 (4)3.645.810.00.37.140.00.16-15.790.00.2222.220.08.241.260.04.40-20.420.06.0415.510.01450.00.0
19Q3 (3)3.4416.610.00.287.690.00.1926.670.00.18-21.740.08.14-7.650.05.528.620.05.23-32.890.01450.00.0
19Q2 (2)2.95-6.350.00.2613.040.00.15-11.760.00.2315.00.08.8120.710.05.08-5.780.07.8022.80.01450.00.0
19Q1 (1)3.150.00.00.230.00.00.170.00.00.20.00.07.300.00.05.400.00.06.350.00.01450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.19-10.830.9-3.230.826.490.835.067.388.526.7319.426.8117.821450.0
2022 (9)13.6713.160.938.140.7720.310.795.336.80-4.445.636.325.78-6.921450.0
2021 (8)12.0825.440.86-5.490.644.920.752.747.12-24.665.30-16.366.21-18.11450.0
2020 (7)9.63-26.930.91-14.950.61-7.580.73-12.059.4516.46.3326.57.5820.371450.0
2019 (6)13.1827.711.0730.490.663.120.835.068.122.175.01-19.256.30-17.731450.0
2018 (5)10.321.780.821.230.6423.080.791.287.95-0.536.2020.937.66-0.481450.0
2017 (4)10.1414.710.81-14.740.5213.040.7818.187.99-25.675.13-1.457.693.031450.0
2016 (3)8.8410.090.9531.940.466.980.6626.9210.7519.855.20-2.837.4715.291450.0
2015 (2)8.03-4.180.720.00.432.380.521.968.974.365.356.846.486.41457.41
2014 (1)8.3854.040.7238.460.4227.270.5118.68.5905.0106.09013511.57

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