- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 15.58 | 1.37 | -31.0 | 0.37 | 0.0 | -37.29 | 0.71 | -13.41 | -14.46 | 0.61 | -7.58 | -10.29 | 2.37 | -1.35 | -9.11 | 4.56 | -14.58 | 23.98 | 3.92 | -8.82 | 30.01 | 1452 | 0.0 | 0.0 |
| 23Q3 (19) | 15.37 | -12.52 | -51.73 | 0.37 | -7.5 | -50.67 | 0.82 | 6.49 | -24.07 | 0.66 | 13.79 | 0.0 | 2.41 | 5.74 | 2.2 | 5.34 | 21.74 | 57.29 | 4.29 | 30.08 | 107.16 | 1452 | 0.0 | 0.07 |
| 23Q2 (18) | 17.57 | 61.64 | -4.51 | 0.4 | 17.65 | -16.67 | 0.77 | 4.05 | -1.28 | 0.58 | -3.33 | -7.94 | 2.28 | -27.22 | -12.73 | 4.38 | -35.63 | 3.38 | 3.30 | -40.2 | -3.59 | 1452 | 0.0 | 0.07 |
| 23Q1 (17) | 10.87 | -51.86 | -55.49 | 0.34 | -42.37 | -41.38 | 0.74 | -10.84 | -17.78 | 0.6 | -11.76 | 9.09 | 3.13 | 19.71 | 31.69 | 6.81 | 85.2 | 84.72 | 5.52 | 83.29 | 145.08 | 1452 | 0.0 | 0.07 |
| 22Q4 (16) | 22.58 | -29.08 | -16.15 | 0.59 | -21.33 | -6.35 | 0.83 | -23.15 | 3.75 | 0.68 | 3.03 | 44.68 | 2.61 | 10.93 | 11.69 | 3.68 | 8.37 | 23.74 | 3.01 | 45.28 | 72.55 | 1452 | 0.07 | 0.07 |
| 22Q3 (15) | 31.84 | 73.04 | 14.12 | 0.75 | 56.25 | 11.94 | 1.08 | 38.46 | 13.68 | 0.66 | 4.76 | 29.41 | 2.36 | -9.7 | -1.91 | 3.39 | -19.98 | -0.38 | 2.07 | -39.46 | 13.4 | 1451 | 0.0 | -10.04 |
| 22Q2 (14) | 18.4 | -24.65 | -32.6 | 0.48 | -17.24 | -27.27 | 0.78 | -13.33 | -9.3 | 0.63 | 14.55 | 28.57 | 2.61 | 9.84 | 7.91 | 4.24 | 15.02 | 34.57 | 3.42 | 52.02 | 90.76 | 1451 | 0.0 | -10.04 |
| 22Q1 (13) | 24.42 | -9.32 | -8.57 | 0.58 | -7.94 | -18.31 | 0.9 | 12.5 | -6.25 | 0.55 | 17.02 | 3.77 | 2.38 | 1.53 | -10.65 | 3.69 | 24.06 | 2.54 | 2.25 | 29.05 | 13.51 | 1451 | 0.0 | -10.04 |
| 21Q4 (12) | 26.93 | -3.48 | -22.97 | 0.63 | -5.97 | -14.86 | 0.8 | -15.79 | -23.81 | 0.47 | -7.84 | -7.84 | 2.34 | -2.58 | 10.52 | 2.97 | -12.76 | -1.09 | 1.75 | -4.52 | 19.64 | 1451 | -10.04 | -10.04 |
| 21Q3 (11) | 27.9 | 2.2 | -18.61 | 0.67 | 1.52 | -9.46 | 0.95 | 10.47 | -5.94 | 0.51 | 4.08 | 10.87 | 2.40 | -0.67 | 11.24 | 3.41 | 8.09 | 15.57 | 1.83 | 1.84 | 36.22 | 1613 | 0.0 | 18.08 |
| 21Q2 (10) | 27.3 | 2.21 | -5.96 | 0.66 | -7.04 | 6.45 | 0.86 | -10.42 | -2.27 | 0.49 | -7.55 | 11.36 | 2.42 | -9.05 | 13.2 | 3.15 | -12.35 | 3.92 | 1.79 | -9.55 | 18.42 | 1613 | 0.0 | 18.08 |
| 21Q1 (9) | 26.71 | -23.6 | 93.83 | 0.71 | -4.05 | 115.15 | 0.96 | -8.57 | 33.33 | 0.53 | 3.92 | 17.78 | 2.66 | 25.58 | 11.0 | 3.59 | 19.67 | -31.21 | 1.98 | 36.02 | -39.24 | 1613 | 0.0 | 17.91 |
| 20Q4 (8) | 34.96 | 1.98 | 116.47 | 0.74 | 0.0 | 80.49 | 1.05 | 3.96 | 45.83 | 0.51 | 10.87 | 13.33 | 2.12 | -1.95 | -16.62 | 3.00 | 1.94 | -32.63 | 1.46 | 8.71 | -47.64 | 1613 | 18.08 | 17.91 |
| 20Q3 (7) | 34.28 | 18.08 | 137.4 | 0.74 | 19.35 | 105.56 | 1.01 | 14.77 | 26.25 | 0.46 | 4.55 | 6.98 | 2.16 | 1.08 | -13.41 | 2.95 | -2.8 | -46.82 | 1.34 | -11.47 | -54.94 | 1366 | 0.0 | -0.15 |
| 20Q2 (6) | 29.03 | 110.67 | 154.65 | 0.62 | 87.88 | 100.0 | 0.88 | 22.22 | 35.38 | 0.44 | -2.22 | 4.76 | 2.14 | -10.82 | -21.46 | 3.03 | -41.98 | -46.83 | 1.52 | -53.59 | -58.86 | 1366 | -0.15 | -0.15 |
| 20Q1 (5) | 13.78 | -14.67 | 26.65 | 0.33 | -19.51 | 10.0 | 0.72 | 0.0 | 12.5 | 0.45 | 0.0 | 18.42 | 2.39 | -5.67 | -13.15 | 5.22 | 17.2 | -11.18 | 3.27 | 17.2 | -6.5 | 1368 | 0.0 | 0.0 |
| 19Q4 (4) | 16.15 | 11.84 | 0.0 | 0.41 | 13.89 | 0.0 | 0.72 | -10.0 | 0.0 | 0.45 | 4.65 | 0.0 | 2.54 | 1.83 | 0.0 | 4.46 | -19.53 | 0.0 | 2.79 | -6.43 | 0.0 | 1368 | 0.0 | 0.0 |
| 19Q3 (3) | 14.44 | 26.67 | 0.0 | 0.36 | 16.13 | 0.0 | 0.8 | 23.08 | 0.0 | 0.43 | 2.38 | 0.0 | 2.49 | -8.32 | 0.0 | 5.54 | -2.83 | 0.0 | 2.98 | -19.17 | 0.0 | 1368 | 0.0 | 0.0 |
| 19Q2 (2) | 11.4 | 4.78 | 0.0 | 0.31 | 3.33 | 0.0 | 0.65 | 1.56 | 0.0 | 0.42 | 10.53 | 0.0 | 2.72 | -1.38 | 0.0 | 5.70 | -3.07 | 0.0 | 3.68 | 5.48 | 0.0 | 1368 | 0.0 | 0.0 |
| 19Q1 (1) | 10.88 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 5.88 | 0.0 | 0.0 | 3.49 | 0.0 | 0.0 | 1368 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 59.4 | -38.91 | 1.48 | -38.08 | 3.04 | -15.56 | 2.46 | -2.77 | 2.49 | 1.37 | 5.12 | 38.24 | 4.14 | 59.17 | 1452 | 0.0 |
| 2022 (9) | 97.24 | -10.65 | 2.39 | -10.49 | 3.6 | 0.84 | 2.53 | 25.87 | 2.46 | 0.18 | 3.70 | 12.86 | 2.60 | 40.87 | 1452 | 0.07 |
| 2021 (8) | 108.83 | -2.88 | 2.67 | 9.43 | 3.57 | -2.46 | 2.01 | 7.49 | 2.45 | 12.67 | 3.28 | 0.44 | 1.85 | 10.68 | 1451 | -10.04 |
| 2020 (7) | 112.06 | 111.99 | 2.44 | 76.81 | 3.66 | 30.71 | 1.87 | 10.65 | 2.18 | -16.6 | 3.27 | -38.34 | 1.67 | -47.8 | 1613 | 18.08 |
| 2019 (6) | 52.86 | -2.54 | 1.38 | -9.8 | 2.8 | 11.55 | 1.69 | -11.98 | 2.61 | -7.45 | 5.30 | 14.47 | 3.20 | -9.68 | 1366 | -0.15 |
| 2018 (5) | 54.24 | -7.63 | 1.53 | -26.79 | 2.51 | -11.62 | 1.92 | -1.03 | 2.82 | -20.75 | 4.63 | -4.32 | 3.54 | 7.14 | 1368 | -9.22 |
| 2017 (4) | 58.72 | -3.18 | 2.09 | 0.0 | 2.84 | -22.83 | 1.94 | 1.04 | 3.56 | 3.29 | 4.84 | -20.29 | 3.30 | 4.36 | 1507 | -3.95 |
| 2016 (3) | 60.65 | -14.12 | 2.09 | -12.18 | 3.68 | 11.52 | 1.92 | 8.47 | 3.45 | 2.25 | 6.07 | 29.85 | 3.17 | 26.31 | 1569 | -4.1 |
| 2015 (2) | 70.62 | 13.14 | 2.38 | -9.16 | 3.3 | 9.27 | 1.77 | -0.56 | 3.37 | -19.71 | 4.67 | -3.42 | 2.51 | -12.11 | 1636 | -6.46 |
| 2014 (1) | 62.42 | 40.36 | 2.62 | 2.75 | 3.02 | 9.82 | 1.78 | 0.0 | 4.20 | 0 | 4.84 | 0 | 2.85 | 0 | 1749 | 13.94 |
