- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 84.7 | -5.57 | -11.49 | 2.29 | -6.15 | -16.12 | 6.11 | -5.12 | -5.56 | 22.79 | 1.42 | 1.65 | 2.70 | -0.61 | -5.23 | 7.21 | 0.48 | 6.69 | 26.91 | 7.41 | 14.84 | 3775 | 0.0 | 0.0 |
| 23Q3 (19) | 89.7 | 0.19 | -13.75 | 2.44 | 8.93 | -18.39 | 6.44 | -0.46 | -6.53 | 22.47 | -1.75 | 1.03 | 2.72 | 8.72 | -5.39 | 7.18 | -0.65 | 8.37 | 25.05 | -1.94 | 17.14 | 3775 | 0.0 | 4.66 |
| 23Q2 (18) | 89.53 | -0.03 | -19.92 | 2.24 | -18.55 | -28.21 | 6.47 | 0.62 | -9.26 | 22.87 | -1.08 | -3.22 | 2.50 | -18.52 | -10.35 | 7.23 | 0.66 | 13.32 | 25.54 | -1.05 | 20.86 | 3775 | 0.0 | 4.66 |
| 23Q1 (17) | 89.56 | -6.41 | -16.47 | 2.75 | 0.73 | -1.43 | 6.43 | -0.62 | -8.14 | 23.12 | 3.12 | 1.58 | 3.07 | 7.63 | 18.0 | 7.18 | 6.18 | 9.97 | 25.82 | 10.18 | 21.61 | 3775 | 0.0 | 4.66 |
| 22Q4 (16) | 95.69 | -7.99 | -7.89 | 2.73 | -8.7 | 6.23 | 6.47 | -6.1 | -5.69 | 22.42 | 0.81 | 2.61 | 2.85 | -0.77 | 15.33 | 6.76 | 2.06 | 2.4 | 23.43 | 9.56 | 11.4 | 3775 | 4.66 | 4.66 |
| 22Q3 (15) | 104.0 | -6.98 | 0.19 | 2.99 | -4.17 | -1.64 | 6.89 | -3.37 | -0.86 | 22.24 | -5.88 | -9.11 | 2.88 | 3.02 | -1.83 | 6.62 | 3.88 | -1.05 | 21.38 | 1.18 | -9.29 | 3607 | 0.0 | -7.77 |
| 22Q2 (14) | 111.8 | 4.27 | 5.32 | 3.12 | 11.83 | -3.41 | 7.13 | 1.86 | -0.14 | 23.63 | 3.82 | -0.55 | 2.79 | 7.25 | -8.29 | 6.38 | -2.32 | -5.19 | 21.14 | -0.43 | -5.57 | 3607 | 0.0 | -7.77 |
| 22Q1 (13) | 107.22 | 3.21 | 6.45 | 2.79 | 8.56 | -7.62 | 7.0 | 2.04 | -11.28 | 22.76 | 4.16 | -6.84 | 2.60 | 5.19 | -13.22 | 6.53 | -1.13 | -16.66 | 21.23 | 0.93 | -12.48 | 3607 | 0.0 | -7.77 |
| 21Q4 (12) | 103.89 | 0.09 | 5.27 | 2.57 | -15.46 | 12.72 | 6.86 | -1.29 | 50.44 | 21.85 | -10.71 | -22.44 | 2.47 | -15.53 | 7.08 | 6.60 | -1.38 | 42.91 | 21.03 | -10.78 | -26.32 | 3607 | -7.77 | -7.77 |
| 21Q3 (11) | 103.8 | -2.21 | 85.19 | 3.04 | -5.88 | 76.74 | 6.95 | -2.66 | 8.42 | 24.47 | 2.99 | 86.51 | 2.93 | -3.75 | -4.56 | 6.70 | -0.46 | -41.45 | 23.57 | 5.32 | 0.71 | 3911 | 0.0 | 135.04 |
| 21Q2 (10) | 106.15 | 5.39 | 246.78 | 3.23 | 6.95 | 476.79 | 7.14 | -9.51 | 432.84 | 23.76 | -2.74 | 225.48 | 3.04 | 1.48 | 66.33 | 6.73 | -14.13 | 53.65 | 22.38 | -7.72 | -6.14 | 3911 | 0.0 | 135.04 |
| 21Q1 (9) | 100.72 | 2.06 | 372.2 | 3.02 | 32.46 | 469.81 | 7.89 | 73.03 | 516.41 | 24.43 | -13.28 | 271.84 | 3.00 | 29.79 | 20.67 | 7.83 | 69.54 | 30.54 | 24.26 | -15.02 | -21.25 | 3911 | 0.0 | 134.89 |
| 20Q4 (8) | 98.69 | 76.07 | 253.85 | 2.28 | 32.56 | 250.77 | 4.56 | -28.86 | 204.0 | 28.17 | 114.71 | 290.71 | 2.31 | -24.71 | -0.87 | 4.62 | -59.6 | -14.09 | 28.54 | 21.94 | 10.41 | 3911 | 135.04 | 134.89 |
| 20Q3 (7) | 56.05 | 83.11 | 90.39 | 1.72 | 207.14 | 160.61 | 6.41 | 378.36 | 443.22 | 13.12 | 79.73 | 69.73 | 3.07 | 67.74 | 36.88 | 11.44 | 161.24 | 185.32 | 23.41 | -1.85 | -10.85 | 1664 | 0.0 | -0.06 |
| 20Q2 (6) | 30.61 | 43.51 | 18.46 | 0.56 | 5.66 | -9.68 | 1.34 | 4.69 | 26.42 | 7.3 | 11.11 | 0.83 | 1.83 | -26.37 | -23.75 | 4.38 | -27.05 | 6.72 | 23.85 | -22.57 | -14.88 | 1664 | -0.06 | -0.06 |
| 20Q1 (5) | 21.33 | -23.52 | 4.05 | 0.53 | -18.46 | -7.02 | 1.28 | -14.67 | 34.74 | 6.57 | -8.88 | 8.6 | 2.48 | 6.62 | -10.64 | 6.00 | 11.58 | 29.49 | 30.80 | 19.15 | 4.37 | 1665 | 0.0 | 0.0 |
| 19Q4 (4) | 27.89 | -5.26 | 0.0 | 0.65 | -1.52 | 0.0 | 1.5 | 27.12 | 0.0 | 7.21 | -6.73 | 0.0 | 2.33 | 3.96 | 0.0 | 5.38 | 34.18 | 0.0 | 25.85 | -1.54 | 0.0 | 1665 | 0.0 | 0.0 |
| 19Q3 (3) | 29.44 | 13.93 | 0.0 | 0.66 | 6.45 | 0.0 | 1.18 | 11.32 | 0.0 | 7.73 | 6.77 | 0.0 | 2.24 | -6.57 | 0.0 | 4.01 | -2.29 | 0.0 | 26.26 | -6.29 | 0.0 | 1665 | 0.0 | 0.0 |
| 19Q2 (2) | 25.84 | 26.05 | 0.0 | 0.62 | 8.77 | 0.0 | 1.06 | 11.58 | 0.0 | 7.24 | 19.67 | 0.0 | 2.40 | -13.71 | 0.0 | 4.10 | -11.48 | 0.0 | 28.02 | -5.06 | 0.0 | 1665 | 0.0 | 0.0 |
| 19Q1 (1) | 20.5 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 6.05 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 4.63 | 0.0 | 0.0 | 29.51 | 0.0 | 0.0 | 1665 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 353.48 | -15.58 | 9.73 | -16.27 | 25.45 | -7.42 | 91.25 | 0.22 | 2.75 | -0.81 | 7.20 | 9.67 | 25.81 | 18.72 | 3775 | 0.0 |
| 2022 (9) | 418.72 | 1.0 | 11.62 | -1.94 | 27.49 | -4.68 | 91.05 | -3.67 | 2.78 | -2.92 | 6.57 | -5.63 | 21.74 | -4.63 | 3775 | 4.66 |
| 2021 (8) | 414.56 | 100.58 | 11.85 | 133.27 | 28.84 | 112.37 | 94.52 | 71.36 | 2.86 | 16.3 | 6.96 | 5.88 | 22.80 | -14.57 | 3607 | -7.77 |
| 2020 (7) | 206.68 | 99.36 | 5.08 | 103.2 | 13.58 | 189.55 | 55.16 | 95.39 | 2.46 | 1.92 | 6.57 | 45.24 | 26.69 | -1.99 | 3911 | 135.04 |
| 2019 (6) | 103.67 | 3.26 | 2.5 | 7.76 | 4.69 | 17.84 | 28.23 | 11.85 | 2.41 | 4.36 | 4.52 | 14.12 | 27.23 | 8.32 | 1664 | -0.06 |
| 2018 (5) | 100.4 | 8.72 | 2.32 | 3.57 | 3.98 | -2.21 | 25.24 | 5.7 | 2.31 | -4.73 | 3.96 | -10.05 | 25.14 | -2.78 | 1665 | 0.73 |
| 2017 (4) | 92.35 | 10.88 | 2.24 | -3.45 | 4.07 | 14.33 | 23.88 | 7.76 | 2.43 | -12.92 | 4.41 | 3.11 | 25.86 | -2.81 | 1653 | 2.1 |
| 2016 (3) | 83.29 | 13.89 | 2.32 | -5.69 | 3.56 | 2.89 | 22.16 | 12.49 | 2.79 | -17.2 | 4.27 | -9.66 | 26.61 | -1.23 | 1619 | 3.45 |
| 2015 (2) | 73.13 | 7.2 | 2.46 | -1.2 | 3.46 | 0.58 | 19.7 | -0.15 | 3.36 | -7.84 | 4.73 | -6.17 | 26.94 | -6.86 | 1565 | 3.71 |
| 2014 (1) | 68.22 | 0.19 | 2.49 | 8.73 | 3.44 | 0.29 | 19.73 | 10.66 | 3.65 | 0 | 5.04 | 0 | 28.92 | 0 | 1509 | 0.73 |
