- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 140.23 | -10.81 | -25.11 | 4.33 | -2.04 | -17.84 | 4.97 | 2.9 | -15.19 | 7.96 | 0.0 | -10.16 | 3.09 | 9.84 | 9.71 | 3.54 | 15.37 | 13.24 | 5.68 | 12.12 | 19.96 | 4518 | 0.0 | 0.0 |
| 23Q3 (19) | 157.23 | -2.13 | -29.62 | 4.42 | 7.02 | -10.71 | 4.83 | -17.29 | -25.69 | 7.96 | 2.84 | -16.03 | 2.81 | 9.35 | 26.87 | 3.07 | -15.5 | 5.58 | 5.06 | 5.08 | 19.3 | 4518 | 0.0 | -1.87 |
| 23Q2 (18) | 160.65 | 9.46 | -20.8 | 4.13 | -2.36 | -5.71 | 5.84 | 14.51 | 4.85 | 7.74 | 7.05 | -4.91 | 2.57 | -10.8 | 19.05 | 3.64 | 4.62 | 32.38 | 4.82 | -2.2 | 20.05 | 4518 | 0.0 | -1.87 |
| 23Q1 (17) | 146.77 | -21.61 | -17.98 | 4.23 | -19.73 | 3.42 | 5.1 | -12.97 | -1.73 | 7.23 | -18.4 | 0.7 | 2.88 | 2.4 | 26.09 | 3.47 | 11.03 | 19.8 | 4.93 | 4.1 | 22.77 | 4518 | 0.0 | -1.87 |
| 22Q4 (16) | 187.24 | -16.18 | -8.1 | 5.27 | 6.46 | 13.33 | 5.86 | -9.85 | 6.35 | 8.86 | -6.54 | 7.39 | 2.81 | 27.02 | 23.32 | 3.13 | 7.56 | 15.72 | 4.73 | 11.5 | 16.86 | 4518 | -1.87 | -1.87 |
| 22Q3 (15) | 223.39 | 10.14 | 26.43 | 4.95 | 13.01 | 19.85 | 6.5 | 16.7 | 25.0 | 9.48 | 16.46 | 32.77 | 2.22 | 2.61 | -5.2 | 2.91 | 5.96 | -1.13 | 4.24 | 5.74 | 5.02 | 4604 | 0.0 | 9.36 |
| 22Q2 (14) | 202.83 | 13.35 | 23.32 | 4.38 | 7.09 | 16.18 | 5.57 | 7.32 | 16.04 | 8.14 | 13.37 | 20.24 | 2.16 | -5.52 | -5.79 | 2.75 | -5.32 | -5.9 | 4.01 | 0.02 | -2.5 | 4604 | 0.0 | 9.36 |
| 22Q1 (13) | 178.94 | -12.17 | 4.28 | 4.09 | -12.04 | 2.0 | 5.19 | -5.81 | 11.85 | 7.18 | -12.97 | 3.76 | 2.29 | 0.15 | -2.19 | 2.90 | 7.25 | 7.26 | 4.01 | -0.91 | -0.5 | 4604 | 0.0 | 9.36 |
| 21Q4 (12) | 203.74 | 15.31 | 4.17 | 4.65 | 12.59 | 26.36 | 5.51 | 5.96 | 20.83 | 8.25 | 15.55 | 24.43 | 2.28 | -2.36 | 21.3 | 2.70 | -8.11 | 16.0 | 4.05 | 0.21 | 19.46 | 4604 | 9.36 | 9.36 |
| 21Q3 (11) | 176.69 | 7.42 | -6.55 | 4.13 | 9.55 | 20.06 | 5.2 | 8.33 | -3.17 | 7.14 | 5.47 | 5.93 | 2.34 | 1.98 | 28.47 | 2.94 | 0.85 | 3.62 | 4.04 | -1.82 | 13.36 | 4210 | 0.0 | -13.62 |
| 21Q2 (10) | 164.48 | -4.14 | 1.21 | 3.77 | -5.99 | 4.14 | 4.8 | 3.45 | 2.78 | 6.77 | -2.17 | 9.72 | 2.29 | -1.92 | 2.9 | 2.92 | 7.92 | 1.55 | 4.12 | 2.06 | 8.41 | 4210 | 0.0 | -13.62 |
| 21Q1 (9) | 171.59 | -12.27 | 26.88 | 4.01 | 8.97 | 43.21 | 4.64 | 1.75 | 3.11 | 6.92 | 4.37 | 15.14 | 2.34 | 24.21 | 12.88 | 2.70 | 15.99 | -18.73 | 4.03 | 18.97 | -9.25 | 4210 | 0.0 | -27.35 |
| 20Q4 (8) | 195.59 | 3.45 | -21.81 | 3.68 | 6.98 | -14.81 | 4.56 | -15.08 | -37.1 | 6.63 | -1.63 | -18.15 | 1.88 | 3.41 | 8.94 | 2.33 | -17.91 | -19.56 | 3.39 | -4.91 | 4.68 | 4210 | -13.62 | -27.35 |
| 20Q3 (7) | 189.07 | 16.34 | -25.24 | 3.44 | -4.97 | -13.35 | 5.37 | 14.99 | -4.45 | 6.74 | 9.24 | -18.0 | 1.82 | -18.32 | 15.91 | 2.84 | -1.16 | 27.81 | 3.56 | -6.11 | 9.68 | 4874 | 0.0 | -15.89 |
| 20Q2 (6) | 162.51 | 20.16 | -2.71 | 3.62 | 29.29 | 4.32 | 4.67 | 3.78 | 8.1 | 6.17 | 2.66 | -11.73 | 2.23 | 7.59 | 7.23 | 2.87 | -13.64 | 11.12 | 3.80 | -14.57 | -9.27 | 4874 | -15.89 | -15.89 |
| 20Q1 (5) | 135.24 | -45.93 | -0.86 | 2.8 | -35.19 | -14.11 | 4.5 | -37.93 | 5.63 | 6.01 | -25.8 | -5.65 | 2.07 | 19.88 | -13.37 | 3.33 | 14.8 | 6.55 | 4.44 | 37.24 | -4.84 | 5795 | 0.0 | 0.0 |
| 19Q4 (4) | 250.14 | -1.1 | 0.0 | 4.32 | 8.82 | 0.0 | 7.25 | 29.0 | 0.0 | 8.1 | -1.46 | 0.0 | 1.73 | 10.02 | 0.0 | 2.90 | 30.43 | 0.0 | 3.24 | -0.37 | 0.0 | 5795 | 0.0 | 0.0 |
| 19Q3 (3) | 252.91 | 51.41 | 0.0 | 3.97 | 14.41 | 0.0 | 5.62 | 30.09 | 0.0 | 8.22 | 17.6 | 0.0 | 1.57 | -24.44 | 0.0 | 2.22 | -14.08 | 0.0 | 3.25 | -22.33 | 0.0 | 5795 | 0.0 | 0.0 |
| 19Q2 (2) | 167.04 | 22.45 | 0.0 | 3.47 | 6.44 | 0.0 | 4.32 | 1.41 | 0.0 | 6.99 | 9.73 | 0.0 | 2.08 | -13.08 | 0.0 | 2.59 | -17.19 | 0.0 | 4.18 | -10.39 | 0.0 | 5795 | 0.0 | 0.0 |
| 19Q1 (1) | 136.41 | 0.0 | 0.0 | 3.26 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 6.37 | 0.0 | 0.0 | 2.39 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 4.67 | 0.0 | 0.0 | 5795 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 604.88 | -23.67 | 17.1 | -8.51 | 20.75 | -10.29 | 30.89 | -8.23 | 2.83 | 19.86 | 3.43 | 17.52 | 5.11 | 20.22 | 4518 | 0.0 |
| 2022 (9) | 792.41 | 10.59 | 18.69 | 12.93 | 23.13 | 14.79 | 33.66 | 15.75 | 2.36 | 2.11 | 2.92 | 3.79 | 4.25 | 4.66 | 4518 | -1.87 |
| 2021 (8) | 716.5 | 5.0 | 16.55 | 22.23 | 20.15 | 5.5 | 29.08 | 13.77 | 2.31 | 16.41 | 2.81 | 0.48 | 4.06 | 8.36 | 4604 | 9.36 |
| 2020 (7) | 682.41 | -15.39 | 13.54 | -9.91 | 19.1 | -11.0 | 25.56 | -13.88 | 1.98 | 6.47 | 2.80 | 5.19 | 3.75 | 1.78 | 4210 | -13.62 |
| 2019 (6) | 806.5 | 24.44 | 15.03 | 3.8 | 21.46 | 19.42 | 29.68 | 11.41 | 1.86 | -16.59 | 2.66 | -4.03 | 3.68 | -10.47 | 4874 | -15.89 |
| 2018 (5) | 648.11 | 6.7 | 14.48 | -0.82 | 17.97 | 23.51 | 26.64 | 12.64 | 2.23 | -7.05 | 2.77 | 15.75 | 4.11 | 5.57 | 5795 | 9.61 |
| 2017 (4) | 607.42 | -5.58 | 14.6 | -6.11 | 14.55 | 28.31 | 23.65 | 7.3 | 2.40 | -0.56 | 2.40 | 35.88 | 3.89 | 13.64 | 5287 | 28.54 |
| 2016 (3) | 643.29 | -1.92 | 15.55 | -2.2 | 11.34 | -11.27 | 22.04 | 4.75 | 2.42 | -0.29 | 1.76 | -9.53 | 3.43 | 6.8 | 4113 | 35.97 |
| 2015 (2) | 655.89 | 25.55 | 15.9 | 11.74 | 12.78 | 19.11 | 21.04 | 11.15 | 2.42 | -11.01 | 1.95 | -5.14 | 3.21 | -11.47 | 3025 | 6.4 |
| 2014 (1) | 522.4 | 23.44 | 14.23 | 38.96 | 10.73 | 54.17 | 18.93 | 41.48 | 2.72 | 0 | 2.05 | 0 | 3.62 | 0 | 2843 | 3.19 |
